taqtics. Check my market

Market intelligence · December 2025

Every market on one board.

Legal advertising spend, streaming share, and the open CTV lane across 35 US markets, 11 with deep per-firm panels. Sort it, filter it, find where the lane sits open.

35 markets tracked
11 deep panels
$141.6M tracked monthly

Source: Taqtics Market Intelligence · December 2025

The board at a glance

Five reads before you sort.

Heating up

Hottest markets

Biggest month-over-month jump in tracked legal ad spend.

Single-firm pressure

Morgan-dominated

Where Morgan & Morgan is the #1 advertiser, by their share.

Open field

Most fragmented

Lowest top-5 concentration, so no firm owns the board.

Lane filling

Streaming leaders

Highest streaming share of legal ad spend.

Lane open

Streaming laggards

Lowest streaming share, so the widest open CTV lane.

Source: Taqtics Market Intelligence · December 2025

35 markets · sort any column

The comparison board.

35 shown
#1 New York Top 10 · deep $14.5M +7.3% 11% 97 Morgan & Morgan 13.3% →
#2 Los Angeles Top 10 · deep $22.5M +120.3% 32.8% 50 Jacoby & Meyers 19.6% →
#3 Chicago Top 10 · deep $7.3M +12.3% 19.8% 70 Malman Law 13.7% →
#4 Philadelphia Top 10 · deep $4.8M -4.3% 13.9% 92 Morgan & Morgan 26.6% →
#5 Dallas Top 10 · deep $6.9M +25.5% 9.7% 85 Thomas J Henry 34.7% →
#6 Houston Top 10 · deep $7.2M +20% 18.1% 72 Jim Adler & Associates 16.8% →
#6 San Francisco Top 10 · deep $4.7M +17.5% 12.3% 81 Sweet James 16.9% →
#7 Atlanta Top 10 · deep $12.9M +118% 47.6% 28 Morgan & Morgan 17.4% →
#8 Washington DC Top 10 · deep $2.6M -39.1% 3.2% 95 Morgan & Morgan 31.1% →
#10 Boston Top 10 · deep $3.2M +14.3% 9.4% 85 Morgan & Morgan 30.4% →
#11 Tampa Major $5.5M +8.8% 22%~ n/a Morgan & Morgan 24% →
#13 Seattle Major $2.6M +20.2% 27%~ n/a Dubin Law Group 8.1% →
#22 Charlotte Major · deep $2.3M +7.3% 52.4% 78 Law Offices Of James Scott Farrin 23.3% →
#24 St. Louis Major $3.3M +5.3% 20%~ n/a Morgan & Morgan 19.4% →
#25 Indianapolis Major $3.5M +14.4% 21%~ n/a Morgan & Morgan 18.6% →
#27 Baltimore Major $2.1M +6.5% 22%~ n/a Rice Law Firm 10.5% →
#30 Hartford Major $2.0M +14.7% 22%~ n/a Morgan & Morgan 19.4% →
#31 San Antonio Major $2.5M +19.1% 22%~ n/a Thomas J Henry Law 26.3% →
#34 Kansas City Major $2.2M +4% 20%~ n/a Edelman & Thompson 16.1% →
#39 Las Vegas Mid $4.5M +6.9% 33%~ n/a Morgan & Morgan 13.2% →
#44 Albuquerque Mid $2.4M +6.9% 20%~ n/a Lerner & Rowe 13.5% →
#45 Birmingham Mid $2.0M +18.9% 19%~ n/a Morgan & Morgan 21.5% →
#46 Greensboro Mid $1.6M +12.5% 21%~ n/a Daggett Shuler Attorney 8.3% →
#51 New Orleans Mid $3.1M +5.9% 20%~ n/a Morris Bart Attorney 18.7% →
#56 Little Rock Mid $2.6M +15.8% 18%~ n/a Morgan & Morgan 29.5% →
#57 Richmond Mid $1.5M +6.5% 22%~ n/a Morgan & Morgan 16.6% →
#75 Spokane Small $1.0M +20.3% 25%~ n/a The Advocates Injury 14.2% →
#83 Shreveport Small $1.8M +6.9% 19%~ n/a Gordon McKernan 25.2% →
#92 Savannah Small $2.9M +23% 18%~ n/a Morgan & Morgan 26.3% →
#94 Jackson Small $2.3M +11.4% 18%~ n/a Morgan & Morgan 38% →
#131 Wilmington Small $396K +13.2% 21%~ n/a Horton & Mendez 8.5% →
#133 Columbus-Tupelo Small $1.6M +19.3% 18%~ n/a Richard Schwartz 20.4% →
#143 Salisbury Emerging $277K +2.5% 22%~ n/a Dimopoulos Injury 5.2% →
#163 Biloxi Emerging $868K +6.9% 18%~ n/a Morris Bart Attorney 36.4% →
#178 Harrisonburg Emerging $193K +14.3% 23%~ n/a Ritchie Law Firm 12.6% →

Streaming share is exact for deep-panel markets and read from channel mix (~) for the rest. CTV opportunity is scored 0 to 100 on deep panels only.

Source: Taqtics Market Intelligence · December 2025

Your seat

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One firm per market gets the read built around their position: firm-by-firm spend, the channel gaps, the open streaming lane. We start with the read, not a pitch.

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Source: Taqtics Market Intelligence · December 2025