YOUR MARKET. EXPOSED.

We track legal advertising spend across 210 DMAs. Who's spending. How much. Where the gaps are.

Data: December 2025 | Updated 2026-01-09

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$22.5M/month | 120% growth | Jacoby & Meyers owns 20% share. Sweet James and Barnes Firm still broadcast-heavy—streaming inventory available at scale.

PENDING

DMA #2

LOS ANGELES

$22.5M/mo

CTV Gap

67%

Streaming

33%

TOP SPENDER

Jacoby & Meyers

$4.4M

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The nation's largest legal ad market—$14.5M/month—yet only 11% goes to streaming. Morgan & Morgan and Barnes Firm battle for broadcast while CTV inventory sits wide open.

LOCKED

DMA #1

NEW YORK

$14.5M/mo

CTV Gap

89%

Streaming

11%

TOP SPENDER

Morgan & Morgan

$1.9M

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$12.8M/month | 48% streaming—highest in nation | Morgan vs Montlick broadcast battle. Thompson Law proving CTV at 69%.

PENDING

DMA #7

ATLANTA

$12.9M/mo

CTV Gap

52%

Streaming

48%

TOP SPENDER

Morgan & Morgan

$2.2M

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$7.3M/month | Only 20% streaming | Malman Law spends $1M with 0% CTV. Power Rogers runs traditional-only. First-mover advantage wide open.

PENDING

DMA #3

CHICAGO

$7.3M/mo

CTV Gap

80%

Streaming

20%

TOP SPENDER

Malman Law

$998K

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$7.2M/month | Only 18% streaming | Jim Adler ($1.2M) and Thomas J. Henry battle on radio/broadcast. CTV channel wide open.

PENDING

DMA #6

HOUSTON

$7.2M/mo

CTV Gap

82%

Streaming

18%

TOP SPENDER

Jim Adler & Associates

$1.2M

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$6.9M/month | Only 10% streaming | Thomas J. Henry owns 35% share—all broadcast. The Texas Hammer locked in a radio war. CTV untouched.

PENDING

DMA #5

DALLAS

$6.9M/mo

CTV Gap

90%

Streaming

10%

TOP SPENDER

Thomas J. Henry

$2.4M

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$4.7M/month | Only 12% streaming | Tech capital paradox: digital-native audience, broadcast-heavy advertising. Sweet James and Law Brothers miss the gap.

PENDING

DMA #6

SAN FRANCISCO

$4.7M/mo

CTV Gap

88%

Streaming

12%

TOP SPENDER

Sweet James

$787K

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$4.6M/month | Only 12% streaming | Morgan, TopDog, Lundy locked in radio battle. CTV wide open.

LOCKED

DMA #4

PHILADELPHIA

$4.6M/mo

CTV Gap

88%

Streaming

12%

TOP SPENDER

Morgan & Morgan

$986K

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$3.2M/month | Only 9% streaming | Morgan owns 30% share. Jason Stone and Keches run 0% CTV. First-mover wins.

PENDING

DMA #10

BOSTON

$3.2M/mo

CTV Gap

91%

Streaming

9%

TOP SPENDER

Morgan & Morgan

$971K

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$2.6M/month | Only 3% streaming—lowest in nation | Morgan owns 31%. Every top firm broadcast-only. First CTV entrant owns the channel.

PENDING

DMA #8

WASHINGTON DC

$2.6M/mo

CTV Gap

97%

Streaming

3%

TOP SPENDER

Morgan & Morgan

$810K

See Full Competitor Analysis →

$2.4M/month | Ultra-fragmented—no firm above 6% | CR Legal leads at just $147K. CTV builds recognition without massive budgets.

LOCKED

DMA #22

CHARLOTTE

$2.4M/mo

CTV Gap

78%

Streaming

22%

TOP SPENDER

C R Legal Team

$147K

See Full Competitor Analysis →

$150.0M+

Monthly Legal Spend Tracked

11.8%

Average Market Growth

35

Markets Analyzed

THE PATTERN WE SEE

$150.0M+

Monthly Legal Advertising
Tracked

~11.8%

Average Market
Growth

~80%

Still Broadcast
& Cable

The living room moved to streaming.
Most legal advertising hasn't.
That gap is the opportunity.

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Market intelligence derived from Taqtics Market Intelligence. Data refreshed monthly. Current data: September 2025.