Market intelligence · September 2025
Hartford-New Haven, CT
$2.0M moves through Hartford every month across dozens of firms. We read it market by market, station by station.
Source: Taqtics analysis of AdImpact data · September 2025
CTV opportunity
The open lane.
Hartford runs 22% of its legal ad spend on streaming, which leaves 78% of the lane open on traditional channels.
Source: Taqtics analysis of AdImpact data · September 2025
Channel mix
Where the money goes.
Hartford's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 57.0% $1.2M
- Cable 21.0% $425K
- Streaming 22.0% $445K
Source: Taqtics analysis of AdImpact data · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Hartford, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Morgan & Morgan | $392K | 19.4% | 0.0% |
| #2 | Carter Mario Law Firm | $142K | 7% | 0.0% |
| #3 | Dimopoulos Injury | $82K | 4% | 0.0% |
| #4 | Flood Law Firm | $76K | 3.7% | 0.0% |
| #5 | Trantolo & Trantolo | $75K | 3.7% | 0.0% |
Source: Taqtics analysis of AdImpact data · September 2025
Spend trend
Hartford, prior to now.
Hartford grew 14.7% to $2.0M/month, a gain of $260K.
Source: Taqtics analysis of AdImpact data · September 2025
The read
Hartford runs $2.0M/month. Morgan & Morgan leads at 19.4% share. Streaming sits at 22%, leaving 78% of the lane on traditional channels.
15% growth in $2M market with 22% streaming. Morgan leads at $392K but rest is fragmented. CTV captures share efficiently.
Source: Taqtics analysis of AdImpact data · September 2025
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Your seat
You just saw the Hartford board.
One firm per market gets it built around their position.
Claim my market readSpend market by market, channel gaps, and the open streaming lane for Hartford. No pitch deck.
Source: Taqtics analysis of AdImpact data · September 2025