Two named, live-press authors
Jared Reagan and Denver McCourt are real people. They stand behind their bylines and they take press calls. When their name is on a piece, that's who wrote it.
Editorial policy
Named bylines. Sourced claims. No fabricated faces.
Our research is the moat, so we hold it to a standard we will publish. Here's exactly how authorship, sourcing, and disclosure work at Taqtics.
A specialist analyst desk
Behind them sits a desk of analysts who source and shape the data in their lanes: media and CTV, health and market economics, AI search. They publish under a function, not as interview contacts. We never invent a biography, a history, or a credential for any of them.
Every claim traces to a number
We don't publish a statistic without a source. Proprietary market data cites the upstream provider, not Taqtics. If we name a source in the copy, it appears in the references. No vague sourcing, no rounding up.
We correct in the open
Get a number wrong and we fix it, then note the change on the page. Accuracy is the product. Authority you can't check isn't authority.