One seat per market. We won't arm two rivals.
Google Ads for Law Firms
Google Ads for lawyers is some of the most expensive search inventory in any industry. We build the campaign and the attribution stack that traces every click to a signed case, not a rented guess.
Free. One business day. No deck, no pitch.
The model
Clicks don't pay the retainer. Every campaign we run traces from the ad set through the conversion event and back to a filed matter. We know which creative, which audience, and which channel earned its spend.
We've measured this across 35 US markets and $141.6M in monthly legal advertising. The channel that converts in your market isn't guesswork. It's measurable, and we've run the reads.
The trace
Ad set creation through signed case. Every spend dollar mapped to a conversion event.
The attribution
Server-side events deduped against pixel data. No double-counting, no missing conversions.
The market read
$141.6M/mo tracked across 35 US legal markets. We know which channels are moving and which are renting.
Taqtics Market Intelligence, December 2025
The plays
Launch the prospecting campaign. Add connected TV. Close the recognition loop. Amplify the study your earned-media engine built. Each play outputs a concrete, measurable result.
Paid Media
Your offer, audience, and pixel in. A live prospecting campaign out, every dollar traced to a case.
OUTPUT · LIVE CAMPAIGN (PROSPECTING · TRACKED)
~2-3 days IN: Offer + audience + pixel OUT: Live tracked campaign
Paid Media
Your brand and offer in. A connected-TV spot placed to matched households out.
OUTPUT · CTV SPOT + MATCHED BUY
~5-7 days IN: Brand + offer OUT: CTV spot + matched-household buy
Paid Media
Your CTV spot and landing page in. Matched paid creative and LP hero out.
OUTPUT · MATCHED FUNNEL CREATIVE
~2 days IN: CTV spot + landing page OUT: Matched paid creative + LP hero
Paid Media
Your live study or earned asset in. A paid amplification plan out: channel, creative brief, spend model.
OUTPUT · PAID AMP BRIEF
~1 day IN: Live asset OUT: Channel + budget + creative brief
One desk
We run paid social, CTV, paid search, and amplification off the same market read, in the same attribution model, traced back to the same signed-case measure. You see one number, not a vendor dashboard per channel.
We run one law firm per practice area per market. When you're in, a competitor in your city can't be.
No lock-in. If the spend doesn't trace to signed cases, you leave. That's the only arrangement that makes sense.
The managing partner takes the discovery call. 30 minutes. We'll pull your market read before we talk.
Talk to JaredDepends on volume and headcount. A firm running one campaign in one market can often manage it in-house with the right training. Once you're across multiple markets or case types, weekly query review and negative-keyword maintenance take real hours. We scope to what your team can actually sustain.
It depends on your market's competitiveness and your case-type mix. High-value practice areas cost more per click than general terms. Tell us your market and current spend and we'll scope a specific number, not a range.
Most PPC reporting stops at the click or the call. We trace the ad set through the conversion event and back to the filed matter. You see which keyword and audience earned its spend, not just which one got clicked.
Go deeper
Clicks are the easy part. Signed cases are the point.
Your market
We map your audience, your pixel coverage, and the channel your competitor hasn't moved into yet. The read is free and comes back in one business day.
Free. One business day. No deck, no pitch.