We earn citations for a living. Then we build you the same desk.
Original research from data we own, published in the open. It earns mentions, citations, and answer-engine pickup, because engines quote sources, not sites. We point the same engine at your market.
We build the finding. The citation follows.
Who AI actually cites when someone asks how to hire a law firm
We sampled 236 answer-engine citations across the law-firm-hiring question set. 67% pointed at review and comparison publishers, not at any law firm or any single agency.
publisher/review sites2
What's on the desk right now.
One study is published and cited today. The rest of this slate is queued: the beat, the angle, and the dataset are set, dated for when the desk actually runs them. Nothing here is shown as a finding before it's earned one.
Who AI Actually Cites When Someone Asks How to Hire a Law Firm
n=236 sampled AI citations on the law-firm-hiring question set. 67% pointed to review and comparison publishers, not to any firm or agency.1
The May 2026 Core Update Finished June 2. Here's Who It Actually Took Down.
A dated read of the confirmed May 23–Jun 2 update window, run against real tracked positions once the desk publishes it.
The “AI Citation Count” Everyone Is Bragging About Might Be Fake. Here's the Test.
The same gameable-vendor-vocabulary test behind our own citation study, aimed at the industry's favorite vanity number.
The Backlink That Doesn't Exist Still Gets You Cited. Here's the Number Behind It.
The unlinked-mention correlation already anchoring our own citation study, expanded into its own explainer.
Why Your YouTube Channel Might Matter More to ChatGPT Than Your Website Does
What the strongest single predictor of ChatGPT visibility actually measures, and why it isn't a website metric at all.
The Headline That Ranks and the Headline That Gets Read Are Not the Same Line. Most Sites Still Write Only One.
Why an SEO title and a Discover headline do two different jobs, and what happens on the sites that only write one of them.
One Publisher Changed Nothing but the Headline. Discover Click-Through Went From 2% to 14%.
The same-story, same-week test the desk runs before trusting any headline advice, once we've run our own version of it.
The Docket-Momentum Tracker: Which Mass-Tort Cases Are Actually Gaining Steam
A standing, monthly-refreshed read of case-count growth per active MDL, off the JPML Pending MDL Report and FDA adverse-event data.
High Impressions, Zero Clicks: The One-Line Diagnosis Most Sites Skip
The impressions-high, clicks-zero pattern, and the one-line diagnostic the desk runs before it touches a page.
Meta's Own Five-Step Algorithm, Explained in Plain English
How ad delivery actually ranks a piece of creative, and why the industry rarely explains it past the jargon.
Last-Touch Attribution Is Lying to You About What Actually Sold
Why the model most dashboards default to structurally undercounts the content that started the deal.
In-House vs Agency Isn't a Budget Question. It's a Bandwidth Question. Here's the Actual Math.
Reframing the build-vs-buy decision buyers actually face, away from sticker price and onto real capacity.
Queued titles name the beat and the angle the desk plans to run; none is shown as a finding before the desk earns one, and every claim gets the standard fact-check pass before it publishes.8
The same desk, pointed at your market.
A low-commitment ladder. See the product working for free, test our honesty cheaply, then run the engine. Every rung feeds the next.
AI Visibility Snapshot
Enter a domain, get a per-platform read: who cites you, who doesn't, mention rate and link rate as two numbers.
AI Visibility & Market Position Audit
A fixed-fee, dated, sourced read of your true starting position, frozen as the benchmark every later claim is scored against. The fee credits into the engagement if you continue.
Productized service pages
Law Firm SEO, Programmatic Advertising, Generative Engine Optimization and more. Each ranks and converts on its own, and feeds the flagship.
Full-Service Authority Engagement
The owned-data newsroom engine, with an independent measurement firewall, holdout-verified billing, and a public results ledger written into the contract.
Start with the honest read. It's the whole product in miniature.
Sources & method
- Gamed-citation case: one tracked site logged 31,000–37,000 "AI citations" against 75 human clicks, almost entirely off one boilerplate word. Documented public case, read Jul 6, 2026.
- Legal citation study: n=236 sampled AI citations on the law-firm-hiring question set; 67% pointed to review and comparison publishers, not to any law firm or agency. Our legal desk, Jul 6, 2026; earned pickup: Search Engine Roundtable (DR84). See the full study.
- Unlinked brand mentions track AI-overview visibility at 0.664, stronger than backlinks, referring domains, or domain rating; 70–72% of AI mentions carry no link. Public correlational analysis of AI-search visibility, read Jul 6, 2026.
- YouTube presence tracks ChatGPT visibility at 0.737, the strongest single factor measured. Public correlational analysis of AI-search visibility, read Jul 6, 2026.
- Top-cited domains overlap only about 14% across ChatGPT, Google AI Overviews, and Perplexity; each platform runs its own citation index, so a blended score obscures the picture. Public platform-citation research, read Jul 6, 2026.
- Freshness acts as a retrieval gate for AI systems, not a ranking nicety. Public research on retrieval-augmented generation, read Jul 6, 2026.
- AI models fall back to primary, seed-tier sources. Public research on model citation behavior, read Jul 6, 2026.
- Editorial slate: beats and angles queued from the confirmed 2026 Google update timeline, public keyword-demand data, and the desk's own craft notes on Discover packaging, CRO, paid media, and attribution measurement. Every title is dated for when the desk plans to run it; no finding is shown before the desk earns one, and each piece clears the standard fact-check pass before it publishes.