You tell us your market.
Your category and your city. That's the whole ask. No deck to sit through, no discovery call to schedule.
The missing piece.
Be needed, not found.
Your buyers ask the machine who to trust. We earn the answer, build the brand behind it, and carry it across every screen.
Earn the authority. Build the brand. Carry it everywhere.
What we track
- $150M+ Monitored monthly
- 210 DMAs, firm by firm
- 24M Household TV panel
- 3,720 Firms tracked
Numbers we track, not numbers we claim.
The read
We start with a read, not a pitch.
Give us your category and your city. We pull who's spending in your market, which lanes are open, and what it takes to own the answer your buyers get. You see exactly where every dollar would land before you commit a cent. No deck, no calendar roulette.
We pull the read.
Who's spending in your market, which lanes are open, and what it takes to own the answer your buyers get. Firm by firm, across 210 DMAs.
You see where every dollar lands.
We tell you straight if the seat is still open. Every dollar traces to a signed case. You decide from the read, not from a pitch.
The read tells you straight if the seat in your market is still open.
Get my readTaqtics · Trakt live
Every number, tied to a real person, and a real dollar.
Trakt is a forensic read on where your money really goes, from programmatic and paid to search, AI answers, inbound, and social, all the way down to who showed up as a real person and what they did next. One live surface, every channel, top of funnel to signed case.
- Full-funnel
- Multi-channel
- Programmatic
- Search + AI visibility
- Inbound + social
- Real-time
- What converts
Get my read
Real product. Live tabs. Private beta. Sample data shown.
One engine. Three moves.
We earn it, build it, carry it.
It's one chain, not a menu. Content earns the authority. Brand and sites catch it. Media carries it to the screens your buyers watch. Every dollar still traces to a signed outcome.
The Ledger
Original data-journalism from primary public records, the one content type a model can't invent. We build the studies your category can't fake, then publish them until the work gets cited.
See the citation trailThe Frame
Brand, sites, and video that hold the authority you earn. Fast pages. Clean paths. Conversion placed where the decision happens, on a measurement layer that reads every number back to a real person, not a bot.
See the buildThe Carry
CTV, streaming, programmatic, paid search, and paid social, placed against cohorts we plan and measure. We monitor broadcast, cable, and radio so the whole market stays in view. Spend resolves to signed cases, never to a count we promise.
See the channel mixWhat we run for you
The spine, as an operating desk.
Earn it, build it, carry it isn't a chart. It's the work we run on your behalf. Three services, one accountable team. You own the assets. You keep the seat.
The earned-media engine
What you get: original investigations from auditable public records, bylined by your named attorney. What it runs on: the one content type a model can't invent.
We compute investigations from primary public data on your beat, bylined by your named attorney, that earn citations and links on their own. We also place that attorney as the expert in the stories reporters are already writing. The asset is yours to keep, even if you never run another thing with us.
See the citation trailAuthority, placed where it compounds
What you get: your firm's authority put in front of the press and peers who already cite your rivals. What it runs on: integrity-first relationships, measured and reply-tracked.
We place your named attorney's authority where it earns media and builds the relationships that compound, the editors and reporters who already quote your category. Every touch is targeted, integrity-first, and tracked to a reply, so you see what landed and what it earned, not a volume report.
See how the placement worksOne team runs the channels
What you get: the brand, the site, the media, and the measurement layer, run by one accountable team. What it runs on: Trakt, which reads every dollar back to a real person.
We run it all for you: the brand, the site, the media across CTV, streaming, programmatic, and paid search and social, and Trakt underneath, tracing every dollar to a signed case instead of a bot. One team accountable, one seat per market. We can run it under your own name when an agency wants the credit.
See the media deskOne desk runs the whole engine. You get the authority, the build, and the carry from one team, not three vendors who never talk.
Check my marketWe pull your market first and show you what we'd run. No deck, no pitch.
The carry, at a glance
The screens your buyers actually watch.
We carry the work across 56 premium networks and 1,000+ publishers, bought direct at network pricing, then matched to the households your case criteria describe. No opaque reseller markup, no mystery placements.
- 56Premium networks
- 1,000+Publishers in the pool
- 144,759Impressions, full sample flight
- DirectNetwork pricing, no reseller markup
- TuneIn Radio
- iHeart
- Filmrise
The work, in public
The stories hiding in the public record.
Each study starts in primary public data and lands on a finding your category can't fake. Real investigations into where the legal market's money goes. Open one and check the math yourself.
Our analysis, methodology-gated. The read, not a claim.
Flagship pillar
Law Firm Marketing in 2026
The all-channel spend war, mapped DMA by DMA. We project it past $2.9B.
Read → PillarCTV Advertising for Law Firms
3,720 advertisers, 210 markets, and the streaming lane still open.
Read → PillarPI Lawyer Marketing in 2026
Where personal-injury ad spend actually goes, and where it doesn't.
Read →The defensible moat
Why the work earns citations, and why no one can fake it.
Anyone can publish a chart. We strike every finding from auditable public records, prove the math, and survive a check before it ships. That's what makes the work citable, and it's the one thing a rival or a model can't copy. One number a reporter catches as fabricated burns your name for good. So integrity isn't a constraint on the work. It is the work.
We compute the finding, then build the story. Never the reverse.
Pick a headline first and you'll bend the data to fit it. So we don't. We pull the primary records, mine them until a real finding surfaces on its own, then write to prove what's actually there. A finding that exists before its data can't be defended. Ours can't exist until the data does.
Three checks. Miss one and the number never ships.
Every figure has to be ours (computed from a primary source, not lifted from a feed), defensible (the source contains it, the math shown), and novel (a cut no one else has run). A stat a reader could confirm in two minutes isn't a finding. Hedged mush isn't a finding. We cut it.
Original analysis of public records you can audit yourself.
A model can rephrase what's already published. It can't pull a government dataset and compute the rate, the trend, or the cluster no one has run. That work earns citations because it's verifiable and new. It's the one content type your category, and the machine your buyers ask, can't fake.
Strike a finding from real data. Never design one.
Get my readWe pull one real finding on your beat first. You see the work before you commit a cent.
Read the work on the recordThe brand equity we build
We build the brand equity that makes you the local authority.
Authority isn't an ad you rent. It's the brand equity you own when your named attorney becomes the voice local newsrooms turn to. We earn it with original investigations on your beat, then place that attorney as the expert across the local-news markets your buyers actually watch. We never promise a slot, because the newsroom decides. We build the work that earns it.
Where we build your local authority. The markets your buyers watch, not placements we claim.
- Phoenix Local broadcast + news desks
- New York Borough news + regional desks
- Philadelphia Local broadcast + news desks
- Dallas Local broadcast + metro desks
One firm, one named attorney, the local authority your market turns to.
The brand equity compounds, and it's yours to keep, even if you never run another thing with us.
See how we build it
The map
You can't carry a market you can't see.
So we built the read no one else can give you. Who's spending what, where, firm by firm. Everyone else buys on last year's assumptions. You would buy on this month's map.
Spend monitored monthly across 210 DMAs, firm by firm. Channel mix, spend level, and who just moved.
Households in the smart-TV panel. What is actually on the screen, not what a rate card claims.
Firms tracked across the market. Streaming adoption, concentration, and where the open lane still sits.
The missing piece
Three vendors who don't talk. That's where the money leaks.
Brands stitch this together from three vendors who don't talk. A studio here, a dev shop there, a media buyer who has never read the data. The seams are where the money leaks.
Under one roof, the math changes. Earned authority makes every page convert harder and every placement land warmer. Paid reach widens the data. The data sharpens the next study. Each move makes the next one perform. The loop is the product.
See how the loop compoundsThe moat
One seat per market. Then it's closed.
Authority is a position, not a volume play. Two firms can't both be the answer in the same category and market, so we don't pretend they can. We arm one advertiser per category per market, and we refuse the rival. The work compounds for you instead of cancelling out against the firm down the street.
We won't arm two rivals. If your competitor signs first, the seat is taken.
Claim my marketTwo ways in
Own the whole engine.
Earn it, build it, carry it, under one roof and one seat in your market. One team, accountable for the connective piece most stacks leave open.
For brandsRun it under your name.
White-label the media, the audiences, and the panel. Your client sees your team. We stay the part no one sees, the citation engine and the measurement layer. You keep the relationship and the credit.
For agenciesStraight answers
The questions you would ask over coffee.
Do you work with our existing agency?
Yes. Brands buy the engine direct, or we run the media and audiences behind an agency that white-labels it. The seat in your market stays yours either way.
What does one seat per market mean?
One client per category, per market. Once your seat is filled, no rival in that category and market can buy in behind you.
How fast until we see something?
The market read comes back quickly. The earned signal builds over months, because that's how authority works. Anyone promising it overnight is selling something else.
Do you guarantee results?
No, and distrust anyone in legal or health who does. We guarantee the method, the tracking, and the exclusivity of your seat. We never promise a case or patient count.
Brands or agencies?
Both. Brands buy the engine outright. Agencies white-label the media and audiences under their own name.
What makes the data yours?
The panel and the market tracking run on infrastructure we hold, not rented feeds. Audiences stay de-identified and HIPAA-certified, measured as cohorts and never as individuals.
Your market
You can be found. Or you can be needed.
Being found is a ranking. Being needed is a position. One seat per market decides who holds it. You start with the read. It's free, and it asks nothing.
- The ReadFree. Where your money goes and where the gap sits.
- The StrikeOne real investigation, bylined by your attorney, an asset you keep.
- The ScanThe full brand-equity read and the gameplan behind it.
- The EngineEarn, build, carry, one seat in your market.
No pitch deck. We pull your category and tell you straight if the seat's still open.