Baseline, everyone
The milestone guarantee
A specific, controllable deliverable set by day 90. We miss it, we work free until it lands. No hedging, no fine print.
The offer
One engagement. Not six retainers.
You run the firm. We run the market it competes in, on one desk and one number. It starts with your market read, walked live on a call. Then you pick the rung.
One firm per market. We don’t arm two rivals.
The stack you already pay for
Six retainers, or one desk.
- SEO shop
- Paid media shop
- Content studio
- Social freelancer
- Web build
- Data and citations
None of them share your data. Assembled separately, a stack like this runs into six figures a year, before you count the in-house hire who tries to make them talk to each other.
One desk runs all six. On one number. And the brand compounds.
The ladderFree → the seat
Start free. Climb only as far as the case flow earns it.
01
The Read
Your market read, walked live on a 30-minute call. Who the engines already name in your market, and the one lever holding you back. No pitch attached.
Free 02
The Audit
Your market's plan on paper. The priorities ranked and the plays sequenced, yours to run with us or without us.
$1,995, one time 03
Foundation
Single practice, small firm. The site plus the core loop, run lean and measured to signed cases.
~$8k build, then $3,500 a month 04
Carry
The defaultThe full engine under one desk. One team, one number.
~$12k build, then $6,500 a month 05
The Seat
Everything in Carry, plus the full media and CTV layer, priority on every cycle, and a committed term.
$12k a month, plus your mediaThe engine, priced
Three ways to run the engine. Most firms run Carry.
Foundation runs it lean. Carry runs the whole buy under one desk. The Seat adds the full media weight, priority, and a committed term. Every engagement holds your market to one firm, so the Seat buys weight, not access. The build is quoted after the read; these are the shape of it.
Lean Foundation Single practice, small firm ~$8k to build $3,500 a month The site plus the core loop, run lean. Owned search and the case-eval funnel, measured to signed cases. Pay the build up front, or fold it into your first three months. Book my market read Where most firms sit Carry The full engine, one desk ~$12k to build $6,500 a month Owned search, AI-answer visibility, paid media, owned-data studies, and the scoreboard. One desk runs the whole buy, traced to signed cases. Pay the build up front and it comes off month one, or fold it in. Book my market read Priority, media, and term The Seat The full media weight Your media at cost, separate $12k a month fee Everything in Carry, plus the full media and CTV layer and priority on every cycle. Your media budget is billed separately, at cost, never folded into the fee. Runs on a committed term. About $12k to build, then $12k a month plus your media at cost. Billed quarterly, with priority on the desk and the studio. Book my market read
Every tier starts with the free read, walked live on a call. The build and the retainer are quoted on that call, after the read.
The receiptsTwo we can show
The numbers the engine runs on.
67%
of the time, AI names the firm’s own site as the source, not a directory.
Our own study of AI legal citations. 236 citations sampled, 8 metros, 26 queries.
- $141.6M a month in legal ad spend we analyze, across 35 US markets, September to December 2025. Taqtics analysis of AdImpact data.
What the retainer runs
Six real deliverables. Not six invoices.
The core, every month
The Carry engagement
The full loop under one desk: owned search, AI-answer visibility, paid media, owned-data studies, and the scoreboard. Operated monthly, measured to signed cases. This is the engine. Everything below plugs into it.
Quoted on your call,after the read.
- Owned search and the core loop The rankings and the funnel that turn a search into a signed case. The engine that everything else compounds on. Monthly
- The site build, yours to own The instrumented rig itself: the case-eval funnel, click-to-call, lead events, and the retargeting handoff. Built to own, not to rent. One-time
- Owned-data studies that earn citations We pull primary data ourselves and publish the finding the engines quote. Our own citation study is the template. Yours becomes the source. Quarterly
- The AI-citation scoreboard Cited against mentioned, share of voice, tracked against the firms in your market. A live number, not a slide deck. Live
- A named senior contact One person who owns the account and knows your market. Not a ticket queue. Always
- Done for you, 30 minutes a month from you You approve, we operate. The whole point: it runs without pulling attorneys off billable work. DFY
Before you book
The three questions, answered straight.
- I already have an SEO vendor.
- Good. Most firms do. We're the layer that turns rankings into the answer the engines name, and the read tells you whether your current setup gets you there. If it does, we'll say so.
- How long is the contract?
- Month to month on Foundation and Carry, after the build. The Seat runs on a committed term, billed quarterly, because holding your market closed to rivals is a commitment both ways.
- How fast do we see something?
- We set one specific, controllable win for day 90, in writing. Miss it and we work free until it lands. That is the floor on every retainer tier.
We don’t stop.
We guarantee the inputs we control, never your legal outcome. Miss a deliverable we promised by day 90 and we work free until it lands. That’s the floor every retainer tier gets.
For qualified firms
Benchmark on a leading indicator
Miss an agreed leading number, like qualified inbound or visibility, and you get a refund or an extension. Never a promise on signed cases.
Firms with closing capacity
Contingent pricing
A reduced base plus a performance fee tied to measurable, controllable inputs like qualified inbound and visibility, never signed cases or recovered fees. For firms confident they'll close the flow we send.
The seat is real. One firm per market and practice area, tracked and enforced, never just promised.
When your market is taken, it’s taken.
We run one firm per market and practice area. The read is free, and yours to keep whether you hire us or not. When your market’s seat is filled, the next firm that asks hears no.
A free market read, walked live on a 30-minute call. Then thirty minutes a month from you, once the engine runs.