Resources
The guides behind the market read.
CTV, attribution, branded-search protection, and full-funnel alignment. Chapter by chapter, every claim traces to a number.
12 chapters
Branded Search Protection for Law Firms Running TV
You pay for TV ads. Competitors bid on your name. They get the calls. This is happening to you right now. Here's the fix for $1-5 CPC.
Read guide →14 chapters
CTV Advertising for Law Firms
We track 3,720 legal advertisers across 35 US markets. Under 15% of their spend hits streaming. Here's how CTV works, what it costs, and why that gap...
Read guide →4 chapters
CTV Attribution and Measurement for Law Firms
CTV attribution tracks household exposure to site visits, calls, and signed cases. No cookies. No clicks. Here's how it works and what benchmarks to e...
Read guide →10 chapters
CTV Costs for Law Firms: CPMs, Budgets, and ROI
CTV runs $25-45 CPM. Monthly budgets: $15K in small markets to $100K+ in major DMAs. Real cost data, real ROI benchmarks. No sales pitch.
Read guide →4 chapters
CTV Creative, Branding, and Conversion for Law Firms
Same media spend. 2-3x better cost per lead. The difference is creative. What actually works for law firm CTV commercials.
Read guide →10 chapters
CTV vs Traditional Advertising for Law Firms
Streaming gets 47% of TV viewing. Broadcast gets 63% of legal ad spend. That gap is your opportunity. Here's how CTV compares to every traditional cha...
Read guide →7 chapters
Full-Funnel CTV: From Living Room to Conversion
69% of CTV viewers grab their phone during ads. If your landing page isn't ready, someone else gets the call. The complete system.
Read guide →3 chapters
Full-Funnel Marketing for Law Firms
Running CTV without search coverage? You're paying for leads competitors capture. How to build a system where channels actually work together.
Read guide →2 chapters
Local CTV Advertising for Law Firms
CTV isn't just for national brands. Target specific zip codes starting at $15K/month. Compete with bigger firms without their budget.
Read guide →2 chapters
Mass Tort CTV Advertising: Precision Targeting
Broadcast mass tort ads waste 90% on people who don't qualify. CTV targets product usage, timeframes, and conditions. Lower cost per qualified lead.
Read guide →6 chapters
PI Lawyer Marketing 2026: Ad Spending
$2.5B in PI advertising. Broadcast still dominates but digital grew 84%. Where competitors spend, and where they're not.
Read guide →12 chapters
PI Lawyer Marketing: What Works in 2025
Google Ads CPCs up 15-20% annually. Most PI firms are stuck in a bidding war they can't win. Here's how growth firms build sustainable pipelines.
Read guide →One seat per market
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