The Ledger
Proprietary data-journalism, the one content type a model can't invent. We build the studies your category can't fake, then publish until they get cited. Don't be found. Be needed.
The system
We earn the authority.Then carry it.
Taqtics is the missing piece. A repeatable system that earns the citation a model trusts, builds the brand behind it, and carries it across every screen your buyers watch. Don't be found. Be needed.
The method
One system.Three moves.
It's one chain, not a menu. Content earns the authority. Brand and sites catch it. Media carries it to the screens your buyers watch. Each move makes the next one perform.
The Frame
Brand, sites, and video that hold the authority we earn. Fast pages. Clean paths. Conversion placed where the decision actually happens.
The Carry
We buy CTV, streaming, programmatic, and digital audio against cohorts we plan and measure. We monitor broadcast, cable, and radio so the whole market stays in view.
The data spine
A map the rest of the market can't see.
The system runs on a read no one else can give you. We watch what's actually on the screen, firm by firm, and we track where the open lane still sits. The numbers below are what we monitor, not what we claim. Every read traces to one of them or it doesn't run.
- $141.6MMonitored monthly
- 35DMAs, firm by firm
- 24MHousehold panel
- 3,720Firms tracked
The operator
I built this system because the market kept rewarding the firm that earned trust, not the one that bought the most reach. I've run the read since 2009. The panel feeds it, but the system is the product. I just keep it honest.
The bench
Who signs the research.
Two names carry the work in public. Jared writes from the spend. Denver reads the brand against its market. Neither byline ships a claim the data can't back.
Jared Reagan
Founder
Runs the system. Reads the spend, sets the channel mix, and signs the attribution. Writes first person, from the numbers.
Profile →
Denver McCourt
Director of Brand & Client Strategy
Reads the brand against its market, then names the hard truth before he prescribes the fix.
Profile →The research desk
Specialist analysts.One standard.
Behind the two bylines sits a desk that sources and shapes the data in its lanes. They write under analyst functions, not as interview contacts. The editorial policy spells out how that works. See what we deliver on the services page.
Media & CTV
CTV, streaming, programmatic, and digital audio. The lanes we buy, planned by cohort.
Health & Market Economics
The healthcare wedge. Person-first, compliance-bound, never clinical.
AI Search & Share of Model
How the machines answer, and which brands they cite.
The method
One seat per market.Then it's closed.
We arm one advertiser per market, never both sides of the street. Authority can't be split two ways, so the moat only compounds when it's yours alone. That's why the read comes before the retainer, and why every dollar traces to a signed case.
Check my market