236-Citation AI Lens
67%
to firms' own sites
236 citations
The Cited Source
Our study found firms win 67% of AI legal citations, directories 21%, earned press 11%. Here is the data most firms have never seen.
Cited · Search Engine Roundtable
Research library
Studies
Original research from data we own, published dated and sourced. This is the product, on the shelf. Honest status: one study proven and cited, ten pieces of research in progress, and eight sectors mapped for the data-study lane.
All LegalMass tortHealthcare Home servicesFreightMobility EnvironmentalWorkplace safetyConsumer safety
Published · cited
73-Firm Conversion Census
0%
of 73 Pennsylvania firms passed the full-funnel audit
73 Firms. Zero Passed.
We audited 73 Pennsylvania law firm websites for conversion features. Not one passed. 80.8% run with no call tracking installed.
35-Market Ad-Spend Panel
15 of 35
markets led
One Firm. 15 of 35 Markets.
AI search is taking the non-branded click. So firms buy attention off search. We track 35 markets, $141.6M a month, and one firm leads 15 of them.
28-Day Search Console Lens
0.09%
our non-branded click rate
Rank Stopped Buying the Click.
AI search broke the link between rank and click. On our own Search Console, non-branded queries drew a 0.09% click rate while branded search held page one.
Philadelphia DMA Panel
83%
held by ten firms
Brand Equity Is the Moat That Held.
Two Google updates hit in five weeks. In Philadelphia, ten law firms already control 83% of a $4.6M ad market, and brand equity is the moat that held.
18-Slot SERP Composition
67%
of the organic results aren't a competing agency's page
The AI Overview Took the Ad-Tech Search.
Google's AI Overview holds position one for programmatic advertising agency. Two-thirds of what's left isn't even a competing agency's page.
Four Named Sources
#1 → #31
one wrong Google category, overnight
The Category Beat the Backlinks.
Sworn DOJ testimony puts engagement, not backlinks, at the top of Google's ranking signals. Four named sources on what actually moves law firm SEO.
Facebook Benchmark Lens
$104.58
cost per Facebook lead for legal, nearly 5x the cross-industry average
Legal's Five-Times Lead
Legal pays $104.58 per Facebook lead, nearly 5x other industries. Law firm marketing social media budgets should buy retargeting, not prospecting.
Take-Rate Filing Lens
$0
in media cost a self-serve streaming platform puts on its income statement
$0. The Number CTV Platforms Don't Show Buyers.
Connected TV promises household precision. Independent testing puts the IP match right 13% of the time, and most platforms won't show their take rate.
In progress, by topic
Nine studies published. More in progress.
Each title below names its angle and, where there's a number, the mechanic behind it. None runs as a finding until we publish it, and every claim clears our standard fact-check pass first.
Algorithm Watch
The May 2026 Core Update Finished June 2. Here's Who It Actually Took Down.
A dated read of the confirmed May 23–Jun 2 update window, run against real tracked positions once we publish it.
Coming next
Algorithm Watch
Your Site Lost Every Organic Ranking. Your Google Maps Listing Didn't Move. Here's Why.
Why core-update classifiers rarely propagate to the local map pack, read against a real client audit's own outcome.
Coming next
AI Search & Citations
The Backlink That Doesn't Exist Still Gets You Cited. Here's the Number Behind It.
The unlinked-mention correlation already anchoring our own citation study, expanded into its own explainer.
Coming next
AI Search & Citations
Why Your YouTube Channel Might Matter More to ChatGPT Than Your Website Does
What the strongest single predictor of ChatGPT visibility actually measures, and why it isn't a website metric at all.
Coming next
Discover & Distribution
The Headline That Ranks and the Headline That Gets Read Are Not the Same Line. Most Sites Still Write Only One.
Why an SEO title and a Discover headline do two different jobs, and what happens on the sites that only write one of them.
Coming next
Discover & Distribution
One Publisher Changed Nothing but the Headline. Discover Click-Through Went From 2% to 14%.
The same-story, same-week test we run before trusting any headline advice, once we've run our own version of it.
Coming next
CRO
High Impressions, Zero Clicks: The One-Line Diagnosis Most Sites Skip
The impressions-high, clicks-zero pattern, and the one-line diagnostic we run before we touch a page.
Coming next
Paid Media Craft
Meta's Own Five-Step Algorithm, Explained in Plain English
How ad delivery actually ranks a piece of creative, and why the industry rarely explains it past the jargon.
Coming next
Legal Marketing
Law Firms Spend the Most on PPC of Almost Any Industry. Here's What $246 a Click Actually Buys.
An honest CPC-economics explainer on the highest-spend paid channel in the legal-marketing lane, no outcome promised.
Coming next
Local SEO
Local SEO for Law Firms Runs on a Completely Different Algorithm Than the Rest of the Site. Most Firms Never Learn That.
Ties directly to the core-update/local-pack independence finding above, worked into its own explainer.
Coming next
Attribution
Last-Touch Attribution Is Lying to You About What Actually Sold
Why the model most dashboards default to structurally undercounts the content that started the deal.
Coming next
Agency Buyer Ed
In-House vs Agency Isn't a Budget Question. It's a Bandwidth Question. Here's the Actual Math.
Reframing the build-vs-buy decision buyers actually face, away from sticker price and onto real capacity.
Coming next
Coming next
Eight sectors mapped, datasets identified, studies in progress.
We don't publish placeholder numbers. Each sector below has a dataset locked and a study in progress. None is presented as a result until we publish it.
Litigation-momentum reads off public court and regulatory filings, mapped and dataset-locked. Publish pending.
Price and outcome variation off public healthcare-transparency records, mapped and dataset-locked. Publish pending.
Market-demand reads off public weather and federal-disaster records, mapped and dataset-locked. Publish pending.
Carrier-safety reads off public federal transportation records, mapped and dataset-locked. Publish pending.
Violation and injury reads off public federal labor-safety records, mapped and dataset-locked. Publish pending.
Enforcement reads off public federal environmental records, mapped and dataset-locked. Publish pending.
Licensing and outcome reads off public state and federal driving records, mapped and dataset-locked. Publish pending.
Recall reads off public federal consumer-safety records, mapped and dataset-locked. Publish pending.
Get each study the day we publish it.
The free market read is the fastest way to see the method working on your own market.