One seat per market. We won't arm two rivals.
Research library
Original research from data we own, published dated and sourced. This is the product, on the shelf. Honest status: one study proven, ten pieces of research in progress, and eight sectors mapped for the data-study lane.
Published
AI Search
10.0%
of hiring-intent searches
vs. 85.2% of question searches
Our live pull of 60 Arizona legal searches found Google's AI Overview on just 10.0% of money searches versus 85.2% of question searches, a 75.2-point gap.
236-Citation AI Lens
67%
to firms' own sites
236 citations
Our study found firms win 67% of AI legal citations, directories 21%, earned press 11%. Here is the data most firms have never seen.
73-Firm Conversion Census
0%
of 73 Pennsylvania firms passed the full-funnel audit
We audited 73 Pennsylvania law firm websites for conversion features. Not one passed. 80.8% run with no call tracking installed.
35-Market Ad-Spend Panel
15 of 35
markets led
AI search is taking the non-branded click. So firms buy attention off search. We track 35 markets, $141.6M a month, and one firm leads 15 of them.
28-Day Search Console Lens
0.09%
our non-branded click rate
AI search broke the link between rank and click. On our own Search Console, non-branded queries drew a 0.09% click rate while branded search held page one.
Philadelphia DMA Panel
83%
held by ten firms
Two Google updates hit in five weeks. In Philadelphia, ten law firms already control 83% of a $4.6M ad market, and brand equity is the moat that held.
18-Slot SERP Composition
67%
of the organic results aren't a competing agency's page
Google's AI Overview holds position one for programmatic advertising agency. Two-thirds of what's left isn't even a competing agency's page.
Take-Rate Filing Lens
$0
in media cost a self-serve streaming platform puts on its income statement
Connected TV promises household precision. Independent testing puts the IP match right 13% of the time, and most platforms won't show their take rate.
Four Named Sources
#1 → #31
one wrong Google category, overnight
Sworn DOJ testimony puts engagement, not backlinks, at the top of Google's ranking signals. Four named sources on what actually moves law firm SEO.
Facebook Benchmark Lens
$104.58
cost per Facebook lead for legal, nearly 5x the cross-industry average
Legal pays $104.58 per Facebook lead, nearly 5x other industries. Law firm marketing social media budgets should buy retargeting, not prospecting.
In progress, by topic
Each title below names its angle and, where there's a number, the mechanic behind it. None runs as a finding until we publish it, and every claim clears our standard fact-check pass first.
A dated read of the confirmed May 23–Jun 2 update window, run against real tracked positions once we publish it.
Why core-update classifiers rarely propagate to the local map pack, read against a real client audit's own outcome.
The unlinked-mention correlation already anchoring our own citation study, expanded into its own explainer.
What the strongest single predictor of ChatGPT visibility actually measures, and why it isn't a website metric at all.
Why an SEO title and a Discover headline do two different jobs, and what happens on the sites that only write one of them.
The same-story, same-week test we run before trusting any headline advice, once we've run our own version of it.
The impressions-high, clicks-zero pattern, and the one-line diagnostic we run before we touch a page.
How ad delivery actually ranks a piece of creative, and why the industry rarely explains it past the jargon.
An honest CPC-economics explainer on the highest-spend paid channel in the legal-marketing lane, no outcome promised.
Ties directly to the core-update/local-pack independence finding above, worked into its own explainer.
Why the model most dashboards default to structurally undercounts the content that started the deal.
Reframing the build-vs-buy decision buyers actually face, away from sticker price and onto real capacity.
Coming next
We don't publish placeholder numbers. Each sector below has a dataset locked and a study in progress. None is presented as a result until we publish it.
Litigation-momentum reads off public court and regulatory filings, mapped and dataset-locked. Publish pending.
Price and outcome variation off public healthcare-transparency records, mapped and dataset-locked. Publish pending.
Market-demand reads off public weather and federal-disaster records, mapped and dataset-locked. Publish pending.
Carrier-safety reads off public federal transportation records, mapped and dataset-locked. Publish pending.
Violation and injury reads off public federal labor-safety records, mapped and dataset-locked. Publish pending.
Enforcement reads off public federal environmental records, mapped and dataset-locked. Publish pending.
Licensing and outcome reads off public state and federal driving records, mapped and dataset-locked. Publish pending.
Recall reads off public federal consumer-safety records, mapped and dataset-locked. Publish pending.
The free market read is the fastest way to see the method working on your own market.