Studies

The numbers nobody else publishes.

We track $150M+ in legal media a month across 210 DMAs, firm by firm, lane by lane. These are the studies that come out of it. The one content type a model can't invent.

Earn the authority. Build the brand. Carry it everywhere.

Methodology first.

The numbers come with a source.

Preview stats are designed targets shown before the study runs. Live findings carry a source and a date. That distinction matters to us.

Numbers we track, not numbers we claim.

The Taqtics Index

Bomb stat first. Then the read.

Every card is a study. The figure leads. The source follows. Preview cards show the target. Live cards show the finding.

Methodology preview AI Search
7.2x

Illustrative. Pending methodology.

AI Cites Directories 7x More Than Firms

When buyers ask AI who to trust, it cites directories and aggregators far more than individual firms. The firms publishing original data flip that ratio.

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Methodology preview Market Data
90 days

Illustrative. Pending methodology.

Mass-Tort Spend Predicts Filing Waves

Ad spend on an emerging tort leads the filing wave by roughly 90 days. Read the spend and you see the docket forming before it forms.

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Methodology preview Attribution
$50K

Illustrative. Pending methodology.

The Dollar-to-Signed-Case Gap

Most firms can't trace which spend produced which signed case. Here's where the budget leaks and how we'll prove it.

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Methodology preview AI Search
+11pt

Illustrative. Pending methodology.

Entity Presence Predicts Conversion

Brands AI models recognize as distinct entities convert leads 11 points better than brands that only rank. Share of model is the new signal.

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Methodology preview CTV & Streaming
24M

Illustrative. Pending methodology.

The CTV Lane Is Closing, Market by Market

Streaming now reaches more adults than cable, yet most advertisers still concentrate spend in broadcast. The window is closing, DMA by DMA.

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Methodology preview Market Data
$2.9B

Illustrative. Pending methodology.

Where $2.9B in Legal Ad Spend Goes

We track legal advertising across 210 DMAs, firm by firm. The map shows where the money goes and where it's wasted on the same click.

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The soft sell is the method.

Want your market in the next one?

We run one read per market before we write a word about you. You see the spend, the lane, and the gap. No pitch until the data has said its piece.

Check my market

Browse the research desks →