Connected TV
Premium streaming placements bought direct, aimed at the households most likely to need you. Not the leftover inventory nobody else wanted.
Media Buying Agency
You searched "media buying agency." Google showed you a directory.
A business directory holds the top spot on more searches in this category than any single media buyer does. We pulled the same pattern on the adjacent ad-tech search and counted what's actually competing. It isn't agencies. We run the desk instead. A listing page can't.
We audit your current buy and show you what a traced, agency-run desk looks like.
What we do
What a media buying agency does.
A media buying agency plans and places paid advertising for someone else. The streaming buy, the search campaign, the social spend, the report that ties it together. Most buyers hire that work out in pieces, one vendor per channel. We run the whole mix as one desk instead. One team plans it, buys it, and traces it back to what it actually produced.
Search "media buying agency" today and most of the top results aren't agencies. They're directory listings and review pages built to collect your information and sell it to the highest bidder. None of them buy a single impression.
Search "programmatic advertising agency" and the wall changes shape but stays a wall. Google's own AI Overview answers first. We pulled that result live, and the count sits in the receipts below.
We track $141.6M in monthly legal advertising across 35 US markets, down to the channel and the market. That's the read a directory can't give you, because a directory doesn't run a single buy.
The receipts
What's actually competing for your search.
67%
of the organic results under Google's AI answer for this category aren't a competing agency's page. They're directories, forums, and outside blogs.
Two of every three results can't plan or place a buy for you. The search hands you listings, not operators.
Taqtics live SERP pull, the adjacent ad-tech search terms, July 12, 2026
Read the study →15 of 35
We run this same read across markets in other categories too. In legal, it found one firm leading ad spend in 15 of the 35 markets we track. That's what a market gets once someone actually runs the buy, instead of just listing who might.
Taqtics market intelligence, 35-market monthly legal ad-spend panel, December 2025
Read the study →What we buy
The full media mix, planned, bought, and traced.
No dashboard to learn, no platform to manage. You get the plan, the buy, and the trace back to what the spend produced.
Programmatic display and video
Ad inventory across the open web, bought in real time and aimed at the audience that buys, not a broad demographic guess. That's all programmatic means. The same desk that plans your full mix runs it.
Paid search and paid social
Campaigns built to your offer on Google and the social feeds. People who click and don't convert see you again. Spend that produces nothing gets cut.
Audio and out-of-home
Streaming audio, billboards, and the screens people pass outside the house, planned in when your market calls for it. Priced and traced the same way as everything else.
One desk, not a stack
The stack most firms run. And the one we run instead.
A vendor for search. A vendor for social. A vendor for the streaming buy. Each one reports its own number, and none of them agree. We run the same channels from one desk, so one team owns the plan, the buy, and the result.
The usual stack The desk
A different vendor per channel, each billing separately One desk, every channel, one bill
Every vendor reports its own metric. None of them agree. One report. One trace, spend to the outcome you're chasing.
Nobody owns the handoff between vendors Nobody to hand off to. One team runs the whole mix.
Swap a vendor, lose the history The history stays on the desk that built it
Built for the vendor's roster, not your market Built for your market, in-house, from the first buy
What happens next
From teardown to live buy.
- One business day
The teardown
Free. We pull your market and audit what you're running today: the channels, the costs, what it produces. You keep it either way.
- The call
The plan and the number
Thirty minutes with the person who runs the desk, not a sales rep. We scope the plan against the teardown and quote one number.
- Inside two weeks
The buy goes live
Signed scope to live placements, every channel from the same desk, nothing waiting on a second vendor.
- The first month
The trace
The report ties every dollar to what it produced. A real pattern shows inside the first full month, and you see the same numbers we do.
From the desk · July 13, 2026
Google's own AI answer for "programmatic advertising companies" leans on a community forum thread as one of its five sources. When even the model can't find a definitive operator page, the buyer searching for one can't either.
What it costs
Priced on scope. Rolling monthly. No lock-in.
Media buying is priced on your spend level and your market. The percentage steps down as your spend grows. A larger buy earns a lower rate, not the same cut charged on a small test.
We quote your number on the call, after we see your market and your current buy. Not a placeholder range built to look cheap in a search result.
Get a free media-buying teardownNo platform lock-in
Every placement runs in the open, priced to your spend, not bundled into a flat dashboard fee.
Rolling 30-day terms
No lock-in. If the spend doesn't trace to signed cases, you leave.
Quoted after the read
We size the number to your market's real competitiveness, never a flat menu.
One firm per market
We work with one law firm per market. When you're in, a competitor in your city can't be.
Doing the research yourself
See how the platforms actually compare.
If you're weighing a self-serve tool against a desk that runs it for you, start here.
Compare the platforms
Straight answers
What to know before you hire a media buying agency.
What is a media buying agency?
A media buying agency plans and places paid advertising on a client's behalf: connected TV, online display and video, paid search, paid social, and more. It negotiates the rate, places the buy, and reports back on what the spend did. We add one more step. We trace every dollar to what it produced, not just an impression.
How much do media buyers cost?
Media buying fees scale with the spend they manage, so no serious desk prices you sight unseen. We pull your market and audit your current buy first. Then we quote one number on the call. Rolling 30-day terms either way.
What is the average media agency fee?
Fees run one of three structures: a flat monthly retainer, a percentage of spend, or a hybrid. The percentage should step down as your spend grows, so a larger buy isn't charged the same rate as a small test. Ask any agency to show you the math before you sign.
Is $500 enough for Facebook ads?
It's enough to test one audience for a few days. It's not enough to learn anything durable. A real read needs enough spend to clear the platform's own learning phase and produce an outcome you can trust, not a handful of clicks.
Media buying agency vs in-house: which is better?
In-house works when one person can own the buy alongside everything else on their plate and still catch every rate change. A desk works when you want a team whose only job is the buy and the trace, running the full mix instead of one platform at a time.
What makes a media buying agency worth hiring?
A real trace from spend to outcome, not just impressions. A fee structure you can see the math on. A market model built from real data, not a rate card and a guess. That's the bar we hold ourselves to, and the one we'd tell you to hold any agency to.
The teardown
Your whole buy, on one page, in one business day.
The teardown is free. We audit what you're running today and show you the plan one desk would run instead.