Connected TV
Premium streaming placements bought direct to a matched household cohort. Not a remnant buy nobody else wanted. See our CTV agency for law firms below.
Media Buying Agency
You searched "media buying agency." Google showed you a directory.
A business directory holds the top spot on more searches in this category than any single media buyer does. That's an open lane, not real competition. We run the desk. A listing page can't.
We audit your current buy and show you what a traced, agency-run desk looks like.
The gap
A listing page isn't a media plan.
Search "media buying agency" today and most of the top results aren't agencies. They're directory listings and review pages built to collect your information and sell it to the highest bidder. None of them buy a single impression.
That's the state of the category. A wide-open commercial term, held by pages that don't do the work. The agencies that actually plan and place a buy sit buried under the listings.
We track $141.6M in monthly legal advertising across 35 US markets, down to the channel and the market. That's the read a directory can't give you, because a directory doesn't run a single buy.
$141.6M
tracked in monthly legal ad spend, measured firm by firm
Taqtics Market Intelligence, Dec 2025
35
US markets we track down to the channel mix
Same dataset
What we buy
The full media mix, run by a desk. Not a self-serve panel.
No dashboard to learn, no platform to manage. You get the plan, the buy, and the trace back to a signed case.
Programmatic display and video
Ad inventory bought in real time across the open web, targeted to the audience that converts, not a broad demographic guess.
Paid search and paid social
Prospecting and remarketing built to your offer, tracked server-side so the click that doesn't sign a case stops pulling budget.
Audio and out-of-home
Streaming audio and out-of-home placements planned into the mix when your market calls for it. Priced and tracked the same way as everything else.
In-house or the desk
What changes when you stop buying it yourself.
Media buying agency vs in-house. Here's where the difference actually shows up.
One person owns paid media alongside five other jobs A desk whose only job is the buy and the trace
Negotiates rate-card pricing alone Buys direct at scale across CTV, programmatic, search, and social
Reports impressions and clicks Reports the signed case the spend produced
Learns one platform at a time Runs the full mix from one market read
Scales by hiring another person Scales by shifting budget inside the same desk
Doing the research yourself
See how the platforms actually compare.
If you're weighing a self-serve tool against a desk that runs it for you, start here.
What it costs
Priced on your spend and your market. No package menu.
Media buying fees run one of three ways: a flat retainer, a percentage of spend, or a hybrid of both. The percentage should step down as your spend grows. A larger monthly buy earns a lower rate, not the same cut charged on a small test.
We quote your number on the call, after we see your market and your current spend. Not a placeholder range built to look cheap in a search result.
Most buys go live inside two weeks of the signed scope. The trace back to a signed case starts showing a real pattern inside the first full month.
Get a free media-buying teardownNo platform lock-in
Every placement runs in the open, priced to your spend, not bundled into a flat dashboard fee.
Rolling terms
No annual lock-in. If the spend doesn't trace to signed cases, you leave.
One firm per market
We run one law firm per practice area per market. When you're in, a competitor in your city can't be.
Talk to Jared to get the number
The managing partner takes the discovery call. You talk to the person who runs the desk, not a sales rep. 30 minutes. We'll pull your market before we talk.
Talk to JaredOne firm per market
When you're in, a competitor can't be.
We run one law firm per practice area per market. Two firms can't own the same buy. We give it to one.
That's not scarcity copy. It's how the desk works.
Straight answers
What firms ask before they hire a media buying agency.
What is a media buying agency?
A media buying agency plans and places paid advertising on a client's behalf: CTV, programmatic, paid search, paid social, and more. It negotiates the rate, places the buy, and reports back on what the spend did. We add one more step. We trace every dollar to a signed case, not just an impression.
How much do media buyers cost?
It depends on your spend level and your market, and we won't hand you a placeholder range built to look cheap in a search snippet. We're building a published fee benchmark off the same dataset behind our $141.6M/35-market read. Until it ships, we quote your number on the call, after we see your market.
What is the average media agency fee?
Fees run one of three structures: a flat monthly retainer, a percentage of spend, or a hybrid. The percentage should step down as your spend grows, so a larger buy isn't charged the same rate as a small test. Ask any agency to show you the math before you sign.
Is $500 enough for Facebook ads?
It's enough to test one audience for a few days. It's not enough to learn anything durable. A real read needs enough spend to clear the platform's own learning phase and produce an outcome you can trust, not a handful of clicks.
Media buying agency vs in-house: which is better?
In-house works when one person can own the buy alongside everything else on their plate and still catch every rate change. A desk works when you want a team whose only job is the buy and the trace, running the full mix instead of one platform at a time.
What makes a media buying agency worth hiring?
A real trace from spend to signed case, not just impressions. A fee structure you can see the math on. A market model built from real data, not a rate card and a guess. That's the bar we hold ourselves to, and the one we'd tell you to hold any agency to.
Your market
You've seen the gap.The teardown is free.
One market. One business day. We show you what a traced, agency-run buy looks like against what you're doing today.