The Ledger
The one content type a model cannot invent. We run the data-journalism that gets your client cited in the AI answer, published under your masthead, not ours.
For agencies
Your brand. Our stack.
Resell the earn, build, and carry stack under your own name. We run the stack behind you, white-label, end to end. Your client only ever sees your brand.
Run it under my brandThe channel
The back-of-house stack you resell as your own.
This is the distribution channel, not the brand pitch. Your clients want streaming, real audiences, and the authority the AI answers cite. Standing each one up in-house takes a team and a data layer most shops won't build. We run it behind your name, so you sell the capability without carrying the cost.
The Frame
Brand and conversion architecture that holds the authority you sell. Your design language, our stack, shipped as your work.
The Carry
CTV, streaming, programmatic, paid search, and paid social, planned to a cohort off our 24M-household panel and traced to a signed outcome. Your media plan, our buying and attribution.
How it works
We stay invisible. You take the credit.
You keep the client, the strategy, and the invoice. We run the earn, build, and carry stack behind your brand and hand back work that ships as yours.
You own the relationship
The client, the strategy, the room, and the invoice stay yours. We never touch the account and never appear to the client.
We run the stack behind your brand
Earn, build, and carry execute under your name on your timeline. White-label deliverables, your logo on every page and every report.
You ship it as your own
One brand the client sees: yours. The authority shows up in the citations, the carry traces to the outcome, and the credit is all yours.
The discipline
One seat per market. We won't arm two rivals.
We run the stack for one advertiser per category, per market, even behind your brand. Once your client's seat is filled, no rival in that category and market can buy the same stack behind anyone else. The authority compounds for your client instead of cancelling out across the street.
Straight answers
What agencies ask before they resell the stack.
How do agencies buy CTV advertising for clients?
We buy CTV direct at network pricing across premium streaming networks and run it under your brand. You sell streaming as a capability without standing up a buying desk or a data layer in-house. Your client sees your team, we stay invisible.
How much does it cost to advertise on CTV?
It scales with the networks and the cohort, but we buy direct at network pricing, so no reseller markup sits between your client and the inventory. You set the plan, we run the buy and trace every dollar to a signed outcome.
Where can agencies run CTV ads?
Across the premium streaming networks The Carry buys directly, planned to a cohort off our 24M-household panel. We place it behind your brand, so the client never sees ours.
Can we white-label an attribution report?
Yes. Agencies resell ours as Helios under their own brand. It ties every dollar back to a real person and a signed outcome instead of impressions, across programmatic, search, AI answers, inbound, and social, with your logo on every report.
What are the main types of marketing attribution?
First-touch, last-touch, multi-touch, and time-decay are the common models. We measure cohorts back to a real person, not a bot, and you ship the read as yours through Helios.
What is white-label advertising?
You sell the capability and own the client, we run the back-of-house stack behind your name: the data journalism that earns citations, the media, and the measurement. One brand the client sees, and it is yours.
