taqtics. Check my market

We don't guess. We measure.

Marketing services for law firms.One team. Every channel. Measured to the signed case.

Taqtics is a marketing agency for law firms. Your clients compare three firms and recognize one. Recognition wins the comparison. We run every channel below as one system to make your firm the recognized one.

$141.6M in legal advertising tracked monthly across 35 US markets See the market data →

Get my market read

The market read: who spends what in your market, where you rank, and what we'd do first. Free. One business day.

  • 13live studies published. Every figure sourced.
  • 35US markets where we track legal ad spend, firm by firm.
  • Citedby Search Engine Roundtable, which covers Google for the search industry.

Services

What we do, and what you get.

Eight services. Hire one, several, or the whole system. Every block links to its full page.

Law Firm SEO

Rank for the searches that bring cases, and hold the ranking when Google shifts.

What you get

  • A map of what your market actually searches
  • Pages built to rank for those searches
  • Technical fixes, local listings, and monthly rank reporting
#1 → #31 where one firm’s rankings went overnight, after one wrong Google category What Actually Ranks a Law Firm →
Law firm SEO

Google Ads and PPC

Paid search managed so every dollar traces to a signed case, not just a click.

What you get

  • Campaign build and management in Google Ads
  • Ad copy and landing pages, tested against each other
  • Cost reporting from click to signed case
80.8% of 73 audited firm sites run no call tracking. They can’t tell which ad made the phone ring. 73 Firms Audited, Zero Passed →
Google Ads and PPC

Social Media

Keep your firm in the feed between the moment they see you and the day they need you.

What you get

  • A posting plan and the content to fill it
  • Paid social campaigns built for recognition, not one-off clicks
  • Monthly reporting on reach and what each lead costs
$104.58 per Facebook lead in legal, near 5x other industries. We spend that dollar on recognition instead. Where Legal’s Social Dollar Actually Goes →
Social media for law firms

CTV Advertising

Your firm on streaming TV, on the biggest screen in your market’s living rooms.

What you get

  • A produced 30-second spot for your firm
  • Placement on premium streaming, bought for your market
  • Monthly reporting on the households you reached
47.6% of all US TV viewing time is already streaming. Source: Nielsen, The Gauge, April 2026
CTV advertising for law firms

Digital PR and Data Journalism

We publish original research reporters cover. Your firm gets the coverage and the links.

What you get

  • Data studies built from real records in your market
  • Pitches to the reporters who cover your market
  • Earned coverage, links, and mentions tracked monthly
Cited by Search Engine Roundtable, which covers Google for the search industry. Source: Search Engine Roundtable
Digital PR and data journalism

AI Visibility

When someone asks an AI for a lawyer, your firm shows up in the answer.

What you get

  • An audit of which sites AI answers cite in your market
  • Content built to earn those citations
  • Monthly tracking of where AI mentions your firm
67% of the 236 AI legal citations we sampled point to firms’ own sites, not directories or press. Firm Sites Get 67% of AI Legal Citations →
AI visibility for law firms

Web Design and Lead Generation

A law firm website built to turn visits into calls, with tracking that proves it.

What you get

  • A full site design and build
  • Intake forms, click-to-call, and call tracking wired in
  • Lead reporting from first click to signed case
0 of 73 audited firm sites passed the conversion check. We build the one that does. 73 Firms Audited, Zero Passed →
Law firm web design Law firm lead generation

Law Firm Marketing

Every service above, run as one plan with one budget and one monthly report.

What you get

  • One strategy across search, social, streaming, and your site
  • One in-house team, no subcontractors
  • One published monthly read-out
15 of 35 tracked markets have one firm leading all legal ad spend. Morgan & Morgan Leads Ad Spend in 15 Markets →
Law firm marketing

The system

Each service feeds the next.

It starts on your website. We publish original research there, built from real records in your market.

Reporters cover that research. The coverage earns links and mentions, and AI answers start citing you.

Ads carry the same name to every screen. Streaming TV makes you familiar. Social keeps you in the feed. Search catches the moment they look.

By the time a client compares three firms, yours is the one they recognize. Your site turns that visit into a call.

We call this cycle The Rotation. One name for the way each channel hands its audience to the next.

Proof

Ranking used to win the click. Now the citation does.

An AI answer now names a firm before the buyer scrolls to the results. We measured which firms get named, and it starts with their own site.

67%

of AI legal citations point to a firm's own site, not a directory or a news story. Source: our legal AI-citation study, 236 citations analyzed.

Directories take 21%. Earned press takes 11%. The firm's own site wins the citation almost every other time. We ran the same test on ourselves first and published it.

Read the citation study → Browse all 13 studies →

Working with us

One team instead of four vendors.

Most firms split marketing across four vendors: an SEO shop, an ad agency, a web team, a PR firm. Each one reports its own numbers. Nobody owns the signed case.

We replace all four with one team and one report. When a channel underperforms, we move the budget the same month.

Client case results will publish here the way we publish studies: numbers first, sources attached. Until then, judge us the way we ask you to judge any vendor. Ask for the market read and grade the work itself.

Process

What happens after you reach out.

  1. Step 1 The market read We map who spends what in your market, where you rank, and where AI cites. Free, one business day.
  2. Step 2 Strategy and proposal You get a written plan with the quote. Pricing is stated here, sized to your market.
  3. Step 3 Build and launch Site, campaigns, content, and tracking go live in an agreed order, with dates.
  4. Step 4 The monthly read-out Every number published to you the way we publish studies, with sources.

Fit

Who we work with, and who we turn away.

A good fit

  • You want every marketing dollar traced to signed cases.
  • You'll give rankings and citations months to build, while paid carries the short term.
  • You want one team accountable for the whole system, or one service done properly.

Not a fit

  • You want guaranteed rankings or overnight case volume. Nobody honest sells that.
  • You want a report that flatters. We publish what we measure, even when it stings.
  • We work with one law firm per market. If a rival already holds your slot, the read says so.

What it costs

Priced on scope. Rolling monthly. No lock-in.

One engagement can cover one service above or all eight. We quote it after the market read, never from a rate card.

Media buying sits inside the engagement. We plan and buy every paid channel ourselves, in-house. Media buying agency →

Rolling 30-day terms

No lock-in. If the spend doesn't trace to signed cases, you leave.

Quoted after the read

We size the number to your market's real competitiveness, never a flat menu.

One firm per market

We work with one law firm per market. When you're in, a competitor in your city can't be.

Questions firms ask us

What does law firm marketing cost with Taqtics?

We quote after the market read, sized to your market’s competitiveness and the scope you pick. Terms are monthly and rolling with a 30-day out. No two markets cost the same, so we never quote before the read.

Paid search, social, and streaming can put you in front of your market within weeks. Rankings, citations, and coverage take months to earn. The proposal marks which is which, with dates.

No. Terms run month to month with a 30-day out. When the numbers stop earning the retainer, you walk.

By practice area and market. Sign as a personal injury firm in Phoenix and we won’t work with your Phoenix rivals. A different practice area in the same city is a separate slot. First firm in holds it.

Our own team. Research, campaigns, creative, the site, and the media buying all happen in-house. Nothing is handed to subcontractors.

A report on your market: who spends what, where you rank, and where AI answers cite. It’s free because it scopes the quote. You keep it either way.

Next step

Start with a free read of your market.

You reach out. One business day later you have the market read: spend, rankings, citations, and our first moves. You keep it whether we work together or not.

Get my market read

Free. One business day. You keep it either way.

The studies

Our latest studies.

67% Google's AI Overview Took the Ad-Tech Search Google's AI Overview holds position one for programmatic advertising agency. Two-thirds of what's left isn't even a competing agency's page. 0.09% Ranking No Longer Buys the AI Citation AI search broke the link between rank and click. On our own Search Console, non-branded queries drew a 0.09% click rate while branded search held page one. 15 of 35 Morgan & Morgan Leads Ad Spend in 15 Markets AI search is taking the non-branded click. So firms buy attention off search. We track 35 markets, $141.6M a month, and one firm leads 15 of them.

All studies →