22 plays. One owned data lake.

Earn it. Build it.Carry it.

One chain, not a menu. The Ledger earns the authority. The Frame catches it. The Carry runs it to every screen your buyers use. Every dollar traces to a signed case.

See it

Start with the read

Two free reads open the funnel. We show you the gap before we sell you the fix.

Earned Media

The Readout

Your firm and market in. A one-page read of where you actually stand out, in a day.

OUTPUT · POSITION READ - WHERE YOU STAND

Share of Model
named in [X] of 12 AI answers we ran
Cited source
0 of your pages cited · rivals hold 4
Unclaimed story
1 data angle no firm in [market] owns yet

~1 day IN: Firm + market OUT: One-page position read

SEO

Site Diagnostic

Your domain in. A graded audit and a ranked fix list out, worst-first, in a day.

OUTPUT · GRADED AUDIT + FIX BACKLOG

Technical
[X] crawl and index defects, graded
On-page
trust and speed gaps, scored per page
The backlog
every fix ranked by impact, worst first

~1 day IN: Domain OUT: Graded audit + ranked remediation backlog

Earn it

The Ledger

The Citation Engine

The data journalism and earned authority that gets you cited. The one content type a model can't invent.

One study. The citations follow the proof outward.

Numbers we track, not numbers we claim.

Measured Spend monitored, market by market
Tracked Firms tracked, firm by firm
$2.9B* Projected 2026 category spend, mapped per DMA

Open lane the panel still shows unclaimed, market by market. * projection, tagged as our analysis, never measured fact.

Earned Media

The Study

One story and our data lake in. A cited, defensible finding out, built to hold up.

OUTPUT · CITED FINDING

Headline stat
"[county] leads the state in [X], up [Y]% since 2019"
Method
raw government records, reproducible from source
The receipt
every figure traces to a named primary source

~3-5 days IN: Story + data lake OUT: Cited finding + method

Earned Media

The Wire

Turn one finding into a hub, a visual kit, a video arc, and the outreach that earns the link.

OUTPUT · NEWSROOM RUN (1 FINDING -> 5 ASSETS)

Hub page
the study, published and schema-marked
Visual kit
OG card, embeddable chart, share graphics
Video arc
the short-form cut sequence
The pitch
the gift to the reporters who cite your rivals

~3-5 days IN: Property + market OUT: Hub + visual kit + video arc + pitch

Earned Media

The Drop

A live study and a target list in. A qualified peer read out, handed firm to firm.

OUTPUT · PEER OUTREACH - GATED

The read
each firm gets its own cut of the live study
The gift
a complimentary market scan, no pitch attached
The gate
every note checked before it sends

~1-2 days IN: Live study + target list OUT: Qualified peer notes

SEO

Authority Map

Your domain and market in. A pillar map and a brief per pillar out, aimed at real demand.

OUTPUT · PILLAR MAP + BRIEFS

The gap
demand and equity read against the live results
The map
the pillar architecture that closes it
The briefs
one build brief per pillar, ready to run

~2 days IN: Domain + market OUT: Pillar architecture + per-pillar briefs

SEO

Pillar Build

A brief in. A published pillar page out, built to the gold standard we cite by.

OUTPUT · PUBLISHED PILLAR

The page
copy, data, and charts as one consolidated pillar
The proof
the finding rendered in your own visual system
The markup
schema and OG shipped with the page

~2-3 days IN: Brief OUT: Published pillar (copy + viz + OG + schema)

SEO

SEO Remediation Sprint

An audit backlog in. Patched routes out, render verified, worst defects first.

OUTPUT · PATCHED ROUTES - VERIFIED

The fixes
technical and programmatic defects patched
The check
every route re-rendered and verified live
The log
what changed, route by route

~1-3 days IN: Audit backlog OUT: Patched routes, verified render

Build it

The Frame

The Conversion Build

The brand, sites, and video that hold the authority you earn and turn a serious inquiry into a signed one.

One clean path to where the decision actually happens.

Brand & Web

Brand Foundation

A brief in. An identity, a palette, and a voice out, built on research, not a mood board.

OUTPUT · IDENTITY SYSTEM

Identity
the mark, the type, the system that carries it
Palette
a color register set to your legal ground
Voice
a written spec your whole team can hold

~3-5 days IN: Brief OUT: Identity system + voice spec

Brand & Web

The Broadsheet

A finding in. The full visual kit out, built in your brand's own system, checked to the edge.

OUTPUT · VISUAL KIT - TIER-S

Hub graphics
the hero chart, on your brand tokens
OG + social
share cards, safe-area checked
Infographic
the embeddable, citation-ready asset

~1-2 days IN: Finding OUT: Tier-S visual kit

Brand & Web

Site Build / Refresh

Your brand and content in. A deployed static site out, fast and UX-graded.

OUTPUT · DEPLOYED SITE - GRADED

The build
a fast static site on your brand system
The paths
clean routes built to convert an inquiry
The grade
UX and forms scored before it ships

~5-10 days IN: Brand + content OUT: Deployed static site, UX-graded

Brand & Web

Copy Pass

A page set in. On-brand copy out, audited to your voice and to the writing rules.

OUTPUT · ON-BRAND COPY - AUDITED

The copy
every page rewritten to your register
The audit
claims and voice checked line by line
The asks
CTA microcopy set to a single clear ask

~1 day IN: Pages OUT: On-brand copy, audited

Carry it

The Carry

The Full-Funnel Media Desk

Paid and social, placed to cohorts we plan and traced to a signed case. One premium desk, not five vendors.

One desk carrying the finding to every screen and feed.

Paid Media

The Spot

Your brand and offer in. A connected-TV spot out, run to matched households.

OUTPUT · CTV SPOT + MATCHED BUY

The spot
a produced CTV cut, motion and voice
The match
the buy aimed household by household
The lane
streaming your rivals have not moved into

~5-7 days IN: Brand + offer OUT: CTV spot + matched-household buy

Paid Media

Recognition Loop

A CTV spot and a landing page in. Matched paid creative and a hero that echoes it out.

OUTPUT · FUNNEL THAT RECOGNIZES ITSELF

The creative
paid social pulled from the CTV frames
The hero
the landing page that echoes the spot
The loop
the buyer sees one story on every screen

~2 days IN: CTV spot + landing page OUT: Matched paid creative + LP hero

Paid Media

Amplification Brief

A live asset in. A paid buy plan out, so a finding earns reach, not just links.

OUTPUT · AMPLIFICATION PLAN

Channels
where the asset earns paid reach
The creative
the cut each channel needs
The plan
the buy mapped to the finding

~1 day IN: Live asset OUT: Channel + creative brief

Social

The Ticker

A live study in. A short-form arc out, sequenced for release with a distribution plan.

OUTPUT · SHORT-FORM ARC + PLAN

The scripts
a script per short, cut from the study
The arc
the release order across the channels
The look
each channel dressed in your branding

~2 days IN: Live study OUT: Per-short scripts + social arc

Social

Channel Kit

Your brand marks in. A safe-zone-correct social kit out, one set per channel.

OUTPUT · CHANNEL BRANDING KIT

Avatars
set to each channel spec, safe-area checked
Banners
covers that hold at every crop
The set
one kit, every channel your buyers use

~1 day IN: Brand marks OUT: Avatars, banners, covers per channel

Social

Engagement Engine

Your property and content in. A daily engagement loop out, gated for approval, safe to run.

OUTPUT · DAILY ENGAGEMENT - GATED

The actions
daily posts and replies, on your voice
The gate
every action staged for your approval
The cadence
a loop that runs without going off-brand

ongoing IN: Property + arsenal OUT: Daily gated engagement actions

Prove it

Then see what it earned

Every cycle closes on a report. You see the links, the citations, and the answers.

Earned Media

The Proof

A campaign window in. A report out, so you see the links, citations, and answers we earned.

OUTPUT · EARNED - CAPTURED

Links
the referring domains the work earned
Citations
where the study got quoted and cited
AI answers
where your firm now shows in the model

~1 day IN: Campaign window OUT: Links / citations / AI-answer report

Behind every play

22 plays.One owned data lake.

Every play runs on the same moat: a government-data lake we hold and reproduce from raw records. We don't re-buy a survey each campaign. We own the source.

The stat gate

Every number traces to a named primary source, or it doesn't run.

The fact-check gate

Every finding reproduces from raw records before we publish it.

Right-sized, never flexed

We track $141.6M a month in legal advertising across 35 US markets.

  • 67% of AI legal citations point to firms' own sites Taqtics study, n=236
  • DR84 industry citation on a single study cycle
  • #1 named in the AI answer, in market

Your market

Not sure which play?Start with the read.

We tell you where the gap is before we sell you the fix.

Check my market