Law Firm Marketing
Law firm marketing that fuses into your firm instead of bolting onto it.
Most firms run marketing as four separate vendors: SEO, paid media, PR, and web. Each one is accountable to no one but itself. We build and run all four in-house, off one shared read of your market. Your firm's own brand becomes the asset instead of a rented one.
One market read tells you what's spent, who's named, and what's still open.
One market. One business day.
Built in-house
All four channels, built and run in-house.
Law firm marketing is the work of getting a firm found, and now, named, when a buyer or an AI answer looks for one. Most firms run that work through separate vendors. Each one optimizes its own piece and answers to no one else.
We run it as one team instead. The same team that builds your site writes the study that earns your citation. It buys the media that puts you in front of the buyer, off one read of your market. Nothing here is licensed from an outside platform or handed to a subcontractor.
That matters because the asset compounds only if one team owns the whole picture. A citation your PR vendor earns should feed the page your SEO vendor is trying to rank. In a stacked-vendor model it usually doesn't, because the two vendors never talk. In ours it's the same conversation.
What we run
Five services. One law firm marketing engine.
Each service stands on its own. Run together off the same market read, they compound instead of resetting every month.
SEO + content
Rank for the terms your buyers search, built on data a competitor cannot copy.
See the service →Get cited by AI
Own the finding the AI answer actually cites, not just the page it crawls.
See the service →Paid media + CTV
Prospecting, connected TV, and the full media mix, every dollar traced to a case.
See the service →Digital PR + data journalism
Original studies from public records that earn press your competitors cannot.
See the service →Brand + web
A site and identity that match what the firm actually does, built to convert.
See the service →See how streaming, social, search, and your site run as one system →
How it works
How an engagement works.
Step 1
The market read
Free, and specific to your city and practice area. One business day. We pull who's spending, who the AI answer names, and the ground still open. You keep it either way.
Step 2
The plan and the number
We scope the plan against the read and quote a specific number. Rolling 30-day terms, no lock-in.
Step 3
The build
The same in-house team builds and runs all four channels off the one read.
Step 4
The results
Every dollar traces to a signed case, and you see the trace.
The receipts
Every number here traces to a name.
83%
of a $4.6M Philadelphia legal ad market held by ten firms, through two Google ranking updates that moved everyone else's pages.
They held it through two Google updates that moved everyone else's rankings. Brand equity is the moat an algorithm can't touch. That's the footprint we build.
Taqtics market intelligence, Philadelphia market, December 2025
Read the study →The vet
How to tell if a marketing agency is legit.
Ask for the trace, not the pitch. Here's what separates a real number from a brochure claim.
What it costs
Priced on scope. Rolling monthly. No lock-in.
We price on scope, not a rate card. The right number depends on how competitive your market is, how much data territory sits unclaimed, and which combination of SEO, paid media, PR, and design you need.
We quote it after we've pulled your market's real numbers, not before.
Get my market readRolling 30-day terms
No lock-in. If the spend doesn't trace to signed cases, you leave.
Quoted after the read
We size the number to your market's real competitiveness, never a flat menu.
One firm per market
We work with one law firm per market. When you're in, a competitor in your city can't be.
Go deeper
Straight answers on law firm marketing.
Vetting an agency
Budget and strategy
Straight answers
What firms ask before they hire a law firm marketing agency.
What is law firm marketing?
Law firm marketing is the SEO, paid media, PR, and brand work that gets a law firm found by the people searching for it. Today that means two things at once: ranking on Google and getting named inside the AI answer, which is a different fight (zero of the money searches for a law firm marketing agency carry an AI Overview yet, so the ranking fight is still wide open too). We run both off one shared read of your market, not two disconnected vendors.
How much does law firm marketing cost?
It depends on your market's competitiveness, but we can tell you what your competitors are spending before you sign anything. We track $141.6M in monthly legal advertising across 35 US markets, so we start every engagement with your market's real number, not a rate card. We price on scope, quote it after that read, and run on rolling 30-day terms.
How much of my budget should go to marketing?
The number should match your growth goal, not a rule of thumb. High-growth firms spend more than three times what no-growth firms spend on marketing. The full budget breakdown carries the sourced benchmarks.
How to tell if a marketing agency is legit?
Ask for the trace, not the pitch. A legitimate agency can show you a specific claim tied to a specific number: a signed case, a citation, a ranking, dated and sourced. If the case studies stop at 'increased visibility' with no traceable number behind them, that's the tell. We publish the receipts on this page for exactly that reason.
Are there free content calendar templates?
Plenty exist, and a template solves the scheduling problem, not the harder one: what to publish that a competitor cannot copy. A calendar full of generic posts about "5 signs you need a lawyer" ranks nowhere. We build the calendar around a data property only your firm holds, so the template is the easy 10% of the work.
Your footprint
A footprint you can't buy. You earn it.
One market. One business day. We show you who the algorithm can't move, what your rivals are spending, and the ground still open in your category.
Free. One business day.