The Owned Data Study
We mine original government and public records data and publish a verifiable finding in your market. That's the asset AI cites. Not a summary, not a curated list: a named investigation with your firm as the primary.
AI Visibility for Law Firms
Your firm ranks on Google. It still doesn't get named by AI. Those are two different fights now.
AI visibility for law firms is a different job than SEO. We build the owned findings, earned citations, and GEO groundwork that put your firm inside the AI answer in your market, not just on page one.
One market. One business day. No deck, no pitch.
The split
Two channels. Barely any overlap.
Search is splitting into two channels that barely overlap. The domains cited by Google's AI features and by the large language models share only about 7% of their URLs (Search Engine Land, October 2025). A firm that optimized entirely for traditional rankings built a presence in one channel. The other is a different fight.
The firms winning AI citations aren't buying their way in. What an engine cites is the source that owns the finding: the data study, the investigated claim, the piece of ground no aggregator has covered. The window to claim that ground in your market is open now. It closes when a competitor claims it first. Our read on how GEO differs from SEO covers the mechanics.
We've measured this across 35 US markets and $141.6M in monthly legal advertising. The pattern is consistent: the cited firm published something only it could publish. That's one gear in the system we run, and it's the one your buyers are moving toward first.
7%
URL overlap between Google AI features and the large language models
Search Engine Land, Oct 2025
35
US legal markets we measure directly, $141.6M monthly spend tracked
Taqtics Market Intelligence, 2026
The gap
Where you still need to show up. Where your buyers are going next.
Traditional SEO and AI search optimization aren't enemies, but they're not the same fight. Here's the difference, row by row.
Rank on Google search results Get named inside AI answers
Optimize for keywords and backlinks Build entity authority and owned data assets
Drive clicks to pages Earn mentions across every engine that answers
Visibility means position 1 on page 1 Visibility means share of voice in the model's answer
Success measured in rankings and sessions Success measured in citations and share of model
Content optimized for human readers at rank Content answer-shaped for every engine that pulls passages
Links tell Google you're referenced Findings tell AI why you're the source
What we build
Four named assets. Every month. No black box.
Concrete named deliverables beat every generic "AI visibility" promise. You see the record, not a proxy score.
The Earned Placement Record
Every earned media placement we secure carries a real domain rating. We log every placement by DR, by publication, and by the claim it validates. You see the record, not a report of impressions.
The Monthly AI-Citation Audit
We sample the actual AI answers in your market across Google's AI features, ChatGPT, and Perplexity. We screenshot what each engine says, who it names, and where your firm appears or doesn't. You see the real answer, not a vendor's proxy score.
The Share-of-Voice Report
Once a quarter, we map your citation share against the active competitors in your market. You see who the model is naming most, on what topics, and the specific territory still unclaimed. That unclaimed territory is the next month's data study.
The market read
Most agencies will score your "AI visibility."We show you who the model actually names.
One market. One firm. We deliver the read in one business day. No deck, no pitch. We've run this across 35 markets. The unclaimed territory always exists. We show it to you so you can see it before a competitor does.
Specific to your city and practice area. Free. One business day.
The receipts
Named numbers. Verifiable results.
67% of AI legal citations point to a firm's own website
Taqtics study, n=236
Firms' own sites were the single largest class, ahead of directories at 21% and earned press at 11%. Not a listing you claim. A finding you own.
#1 named first in the AI answer, above state agencies
Active client, AI-citation audit
One firm we run is named first in the AI answer in its market. We got there by publishing a data study only that firm could publish.
$141.6M monthly legal ad spend we measure across 35 US markets
Taqtics Market Intelligence, 2026
We know which markets still have open data territory and which are already contested. That read is the intelligence behind every market we run.
We track legal advertising across 35 US markets. We know which markets have open data territory and which are already contested. For the method behind it, see our playbook on AI Overviews and legal queries and the pillar on what AI visibility means and how to measure it.
What it costs
Priced on scope. Rolling monthly. No lock-in.
We price on scope, not on a package menu. Every market is different, and the right answer depends on how competitive yours is, how much data territory it has unclaimed, and what combination of content, earned placement, and media you need.
We work on rolling 30-day agreements. No lock-in. The accountability runs both ways: if we're not producing a citation record you can see and verify, you leave. That's the only arrangement that makes sense when the product is trust.
On timeline: the first citations are usually measurable within 90 days. The compounding effect, where the model learns your firm as the source in its market, takes six to nine months. The firms that start now build moats. The ones that wait rent.
Get my free market readRolling 30-day agreements
No annual contract, no exit penalty. If the citation record doesn't move, you leave.
Custom scope, not a menu
We size the engagement to your market's competitiveness and the data territory available.
One firm per market
We work with one law firm per practice area per market. When you're in, a competitor in your city can't be.
Talk to Jared to get the number
The managing partner takes the discovery call. You talk to the person who runs the desk, not a sales rep. 30 minutes. We'll pull your market before we talk.
Talk to JaredOne firm per market
When you're in, a competitor can't be.
We work with one law firm per practice area per market. Two firms can't own the same data territory. We give it to one.
That's not scarcity copy. It's how the engine works.
AI visibility and GEO for law firms, answered
What is AI visibility for law firms?
AI visibility is whether an answer engine names your firm when a potential client asks it a legal question. It's a different job than SEO. Ranking on Google gets you a link on a results page. AI visibility gets your firm named inside the answer itself, across Google's AI features, ChatGPT, and Perplexity.
What is GEO, and how is it different from SEO?
GEO stands for generative engine optimization: the work that makes an AI engine cite your firm as a source. SEO optimizes a page to rank for a keyword. GEO builds the owned findings and earned citations an engine reaches for when it writes an answer. The two overlap less than most firms assume. Domains cited by AI Overviews and by the large language models share only about 7% of their URLs (Search Engine Land, October 2025).
Does my firm need a directory listing or a press hit to get cited?
No. In our study of AI answers to legal hiring queries, firms' own websites were the cited source 67% of the time, ahead of directories at 21% and earned press at 11%. The bar for getting cited isn't ownership of a listing. It's ownership of a finding only your firm can publish.
Can you guarantee my firm gets cited by AI?
No, and any agency that guarantees it is selling you a proxy score. What we guarantee is a citation record you can see and verify: which engine named your firm, on what query, and where the gap still is. If that record doesn't move, you leave. We work on rolling 30-day agreements for exactly that reason.
How long before AI starts citing my firm?
The first citations are usually measurable within 90 days. The compounding effect, where the engine learns your firm as the source in its market, takes six to nine months. The firms that start now build moats. The ones that wait rent.
Your market
You've seen the receipts.The market read is free.
One market. One business day. We show you who the model names and what the unclaimed territory looks like. You decide what to do with it.
Free. One business day. No deck, no pitch.