The Owned Data Study
We mine government and public records data and publish a verifiable finding in your market, on your site. That is the asset AI cites, with your firm as the primary source.
AI Visibility for Law Firms
AI visibility for law firms: the citation no vendor can sell you.
When a potential client asks ChatGPT or Google's AI who to call, the answer names a few firms. In our study of 236 legal citations, 67% pointed to the firm's own website. That's an asset you own, not one you rent. We build it on your pages. The trade calls that work GEO, generative engine optimization.
Start with the free read: the actual AI answers in your market, and whether your firm is in them.
Free. One business day.
What it is
What AI visibility is, what GEO is, and why it matters to your intake.
AI visibility is whether an AI names your firm when a potential client asks it a legal question. Buyers now ask ChatGPT, Google's AI features, and Perplexity who to call. Each answer comes back with a few names in it. Ranking on Google gets you a link on a results page. AI visibility gets your firm named inside the answer itself.
GEO is the work that earns that naming. It means publishing findings on your own site that an engine reaches for when writing an answer. Our read on how GEO differs from SEO covers the mechanics.
Why it matters to your intake: the caller who got your name from the answer isn't comparing ten links. He arrives pre-sold on the name the answer gave him.
Here's what the 67% means for how you buy marketing. Most of what a firm buys sits on someone else's land. The directory listing, the ad slot, the vendor's ranking report. The citation is different. Engines cite the source that owns the finding, and most of the time that source is the firm's own website.
So we don't bolt on from outside. We work inside your brand and publish the findings there. Your firm becomes the source. Your site becomes the record. The citations land on ground you own, and nobody takes them with them when a contract ends.
7.2%
URL overlap between Google's AI features and the large language models
Two channels, barely any shared ground. The presence you built for rankings doesn't carry into the answers.
Search Engine Land, Oct 2025
35
US legal markets we measure, $141.6M in monthly ad spend tracked
We know what the firms in your market spend before we quote you.
Taqtics Market Intelligence, 2026
GEO vs SEO
GEO vs SEO: what changes when the answer replaces the ranking.
Traditional SEO and AI search optimization aren't enemies, but they're not the same fight. Here's the difference, row by row.
Traditional SEO AI Visibility (GEO)
Rank on Google search results Get named inside AI answers
Optimize for keywords and backlinks Build entity authority and owned data assets
Drive clicks to pages Earn mentions across every engine that answers
Visibility means position 1 on page 1 Visibility means share of voice in the model's answer
Success measured in rankings and sessions Success measured in citations: how often the answer names you
Content optimized for human readers at rank Content answer-shaped for every engine that pulls passages
Links tell Google you're referenced Findings tell AI why you're the source
What you get
What we deliver every month. No black box.
Four named deliverables. Each one is a record you can check yourself, not a score you have to take on faith.
The Earned Placement Record
Every media placement we earn gets logged: the outlet, the date, the claim it validates. You see the coverage list itself, not an impressions report.
The Monthly AI-Citation Audit
We sample the actual AI answers in your market across Google's AI features, ChatGPT, and Perplexity. We screenshot what each engine says, who it names, and where your firm appears or doesn't. You see the real answer, not a vendor's proxy score.
The Citation-Share Report
Once a quarter we map how often AI names you against how often it names each active competitor. You see who the engines name most, on what topics, and the territory still unclaimed. That unclaimed territory becomes the next data study.
How it works
From the free read to the first citation.
Step 1
The market read
Free, and specific to your market and practice area. We pull the actual AI answers, screenshot the names, and send you the read. One business day. You keep it either way.
Step 2
The scope and the quote
We size the work against the read and quote a specific number. Rolling 30-day terms, no lock-in.
Step 3
The build, on your pages
We publish the data studies and findings on your own site, with your firm named as the primary source.
Step 4
The monthly proof
Every month, the citation audit shows you who each engine named. Once a quarter, the citation-share report maps the territory still open.
The market read
The AI answers in your market, one business day away.
Most vendors will sell you an "AI visibility score." A score is their math. We show you the answer itself: what each engine said, who it named, where your firm appears. You can check every line of it yourself.
Specific to your market and practice area. Free. One business day.
The record
The asset the engines cite. Counted, sourced, on your pages.
67% of AI legal citations point to a firm's own website
Taqtics study, 236 citations analyzed
Firms' own sites were the single largest class, ahead of directories at 21% and earned press at 11%. The listing is anyone's. The finding is yours.
Read the study → 3 answer engines sampled in every monthly audit
Google's AI features, ChatGPT, Perplexity
We screenshot what each engine says and who it names, every month. The read on your market is free.
$141.6M monthly legal ad spend we measure across 35 US markets
Taqtics Market Intelligence, 2026
That read tells us which markets still have open data territory and which are already contested, including yours.
The method is published, not proprietary. Read the full 67% citation study, the playbook on AI Overviews and legal queries, and the pillar on what AI visibility means and how to measure it.
From the desk · July 13, 2026
68.01% of Google searches ended without a click between January and April 2026 (SparkToro, corroborated by Similarweb). Two of every three searches end without a visit to any site. What's left is the name the answer gives.
What it costs
Priced on scope. Rolling monthly. No lock-in.
You're not renting a score. You're building an asset, priced to your market's scope.
The firms that start now build moats. The ones that wait rent.
Get my market readRolling 30-day terms
No lock-in. If the spend doesn't trace to signed cases, you leave.
Quoted after the read
We size the number to your market's real competitiveness, never a flat menu.
One firm per market
We work with one law firm per market. When you're in, a competitor in your city can't be.
AI visibility and GEO for law firms, answered
What is AI visibility for law firms?
AI visibility is whether an answer engine names your firm when a potential client asks it a legal question. It's a different job than ranking: the link on a results page is SEO, the name inside the answer is AI visibility.
What is GEO, and how is it different from SEO?
GEO stands for generative engine optimization: the work that makes an AI engine cite your firm as a source. SEO optimizes a page to rank for a keyword. GEO builds the findings an engine reaches for when it writes an answer. The two overlap less than most firms assume. Domains cited by AI Overviews and by the large language models share only 7.2% of their URLs (Search Engine Land, October 2025).
Does my firm need a directory listing or a press hit to get cited?
No. In our study of AI answers to legal hiring queries, firms' own websites were the cited source 67% of the time, ahead of directories at 21% and earned press at 11%. The bar for getting cited isn't ownership of a listing. It's ownership of a finding only your firm can publish.
Can you guarantee my firm gets cited by AI?
No, and any agency that guarantees it is selling you a proxy score. What we guarantee is a citation record you can see and verify: which engine named your firm, on what query, and where the gap still is. If that record doesn't move, you leave. We work on rolling 30-day agreements for exactly that reason.
How long before AI starts citing my firm?
The first citations are usually measurable within 90 days. The compounding effect, where the engine learns your firm as the source in its market, takes six to nine months.
Your market
The answer in your market already names someone.
We'll show you who. One market, one practice area, the actual AI answers with the names in them. If it isn't your firm yet, you'll see what it takes to earn the spot, on pages you own.
Free. One business day.