Insights
Four desks, one source. We publish what the panel and the search data show, read the way the buyers of this market read it. The number talks first. The verdict lands second.
Four desks. One source.
Each desk runs on the same panel: $150M+ monitored monthly across 210 DMAs, 3,720 firms tracked. Pick the fight you're in.
The DMA spend map. The moat nobody else publishes.
We track $150M+ in legal advertising every month across 210 DMAs, firm by firm and channel by channel. Most market reports stop at the national number. We go to the street.
The protected citation cluster. Share of model.
Your buyers ask the machine who to trust. We study which sources the model cites and which it ignores, then we publish the work that earns the answer. Search Engine Roundtable cited our AI-Mode analysis by name, four days after it ran, alongside Bloomberg and Semrush.
The audience moved. Most advertisers haven't.
Connected TV is our strongest research footprint, the lane firms keep asking about and almost nobody buys correctly. We map cost, reach, and the markets where the seat is still open.
Every dollar to a signed case. No exceptions.
Impressions are not signed cases. We trace spend across every channel to the outcome that matters, so the budget holder stops guessing which half of the spend worked.
Methodology preview
These run on the panel above. Until each one ships, the numbers stay in preview. We publish the read when the method is locked, not before.
Where the spend concentrates, who holds each DMA, and the lane that's still open.
Where the chat models cite a different source than the search overview, and why.
How fast the audience left broadcast for streaming, and which markets followed first.
What a case actually costs to win, lane by lane, once you trace past the click.
SOURCE: market panel + search data · TAQTICS STUDIES
The stance.
We don't sell you a channel. We show you the market the way the buyers of that market see it, then we earn the answer, build the brand behind it, and carry it across every screen.
