CTV Advertising for Law Firms
CTV advertising for law firms, placed next to the news your market trusts.
Streaming already carries 47.6% of all US TV viewing time. Your ad runs on the living room screen, not a phone or a login dashboard. That's the same screen where your market watches its local news. We plan the market, buy the household match your case type converts, and trace it to a signed case.
We'll show you your market's CPM range and minimum spend before you commit to anything. CPM is the price of a thousand ad views.
Free. One business day. We show our math, not just the pitch.
The offer, plain
CTV advertising, in plain terms.
CTV puts your firm's ad on a television, streamed over the internet. It's the same screen where your market already watches its local news. That's bought media. It buys reach. It doesn't buy trust.
A law firm's real local presence comes from both sides. Bought reach gets your name on the screen. Earned coverage, the kind a newsroom runs because the story is real, builds the trust reach alone can't buy.
We run the media side. We plan your market, buy the household match your case type converts, and trace every flight to a signed case. The two compound when the bought screen and the earned story carry the same name.
How it works
How we run a CTV buy, start to finish.
Step 1
Plan the market
We pull your market's viewing share, CPM range, and minimum spend before you commit a dollar. You see the real number first.
Step 2
Buy and match
We buy premium streaming inventory direct, matched to the household cohort your case type actually converts.
Step 3
Trace and prove
Every flight ties back to verified visits and signed cases, not an impression count. You see what the buy actually produced, case by case.
What we analyze, and what most platforms won't show you
One number most CTV platforms never disclose.
$0
in gross ad spend on a typical self-serve platform's income statement, the number that would show what cut it takes.
Standard accounting rules let ad platforms report revenue net, so the media cost never appears at all. One platform breaks that pattern. The Trade Desk discloses gross spend, and its take rate computes to about 21% to 22%. When we run your buy, you see the cut and you see the result.
The Trade Desk, FY2025 Form 10-K, SEC EDGAR, filed February 27, 2026
Read the study →The market we buy against
47.6%
of all US TV viewing time is already streaming
Nielsen, The Gauge, April 2026
95%
CTV ad completion rate, versus a fraction of that online
SEO Design Chicago, 2025
$141.6M
in monthly legal ad spend tracked across 35 US markets. We know what your competitors spend before we plan your buy.
Taqtics analysis of AdImpact data
Before you spend on either
CTV and OTT aren't the same buy.
Before the screen and the news line up, know what you're actually buying.
CTV means Connected TV. A television connected to the internet, running a streaming app.
OTT means over-the-top. Any video delivered over the internet instead of cable, on a phone, a laptop, or a TV.
Every CTV impression is also OTT. Not every OTT impression is CTV.
The difference decides where your dollar should go. A CTV impression plays on the living room screen, where a household watches together at a 95% completion rate. An OTT impression on a phone competes with a text message.
OTT · over the top
Any video delivered over the internet
CTV · connected TV
The living room screen. A household watching together, at a 95% completion rate.
SEO Design Chicago, 2025
From the desk · July 13, 2026
CTV fraud schemes surged 140% in a year, fueled by AI, per DoubleVerify's 2026 global study. The default self-serve buy has no way to see it.
What it costs
Priced on scope. Rolling monthly. No lock-in.
CTV is priced on your market: its CPM range, its minimum spend, and the household cohort your case type converts.
Management is quoted after we see your market and case type, never a rate card guess.
Get my market's CTV readRolling 30-day terms
No lock-in. If the spend doesn't trace to signed cases, you leave.
Quoted after the read
We size the number to your market's real competitiveness, never a flat menu.
One firm per market
We work with one law firm per market. When you're in, a competitor in your city can't be.
Go deeper
What we've already published on CTV for law firms.
Real cost data, real ROI math, no sales pitch.
Law Firm CTV Fails by Default. Here's Why.
Where the default law firm CTV buy loses money, and the flow where it performs.
CTV advertising for law firms, the full guide
What CTV is, how it works for personal injury and mass tort cases, and what a managed buy should deliver.
CTV costs, budgeting, and ROI
CPMs, monthly minimums by market size, and the real cost components a rate card leaves out.
CTV attribution and measurement
Verified visits, call tracking, and multi-touch attribution built for a screen you cannot click.
Local and small-market CTV
How a smaller market hits meaningful frequency without a national budget.
CTV vs. broadcast and cable
Why firms are shifting spend out of linear TV, and what the transition actually costs.
The CTV Lane Is Closing, Market by Market
Our ongoing study of where the audience already moved and the ad spend has not caught up.
CTV advertising platforms, compared
Self-serve platforms, managed buys, and direct publisher deals, sized up for a PI or mass tort budget.
CTV frequency and reach, explained
How often one household should see your ad, and how a flight is capped so it stops wasting money.
Straight answers
CTV for law firms, answered.
What does a CTV agency for law firms actually do?
We plan the media market by market, buy the household match your case type converts, and trace every dollar to a signed case. A login-only platform leaves the planning and the proof to you. We run the whole buy.
How much does a CTV agency cost for a law firm?
It depends on your market and your media budget. Media alone runs from about $12,000 a month in a small market to $75,000 or more in a top-25 market. We analyze that across the $141.6M we watch each month in 35 markets.
What's the difference between a CTV agency and a self-serve platform?
A self-serve platform sells you a login and the inventory. You still plan the buy, set the household match, and prove the result. It may not show you what it keeps either. Self-serve ad platforms usually report revenue net, so the media cost never shows on the income statement. An agency buys against a matched household cohort, manages the flight, and traces the spend to a signed case.
Does CTV advertising work for personal injury and mass tort firms?
Streaming already carries 47.6% of all US TV viewing time, and most legal ad spend still chases broadcast. We match the buy to the household profile your case type actually converts, then trace it to signed cases, not impressions.
What's the difference between CTV and OTT advertising?
CTV means Connected TV, a television running a streaming app. OTT means over-the-top, any video delivered over the internet, including a phone or a laptop. Every CTV impression is also OTT, not every OTT impression is CTV. For a law firm's budget, the living room screen carries a far higher completion rate than a phone screen.
Does a CTV buy build a firm's local reputation, or just reach?
CTV buys reach. Your ad runs on the same screen where your market watches its local news, at a completion rate near 95%. Trust builds separately, through the coverage a newsroom runs because the story is real. The firms people recognize pair the two. We run the media side. What you pair it with is your call.
Your market
See the screen. See the story.
We run the read first: your market's CPM range, minimum spend, and the household cohort that converts your case type. Bought reach and earned coverage, carrying the same name.
Free. One business day. You see the numbers before you spend one dollar.