Direct network pricing
We buy the inventory direct, not through a stack of resellers. You pay the network rate, not a markup buried three layers down.
One seat per market. We won't arm two rivals.
Carry it · the media desk
56 premium networks. 1,000+ publishers. Bought direct at network pricing, matched to the households your case criteria describe, and measured dollar by dollar.
Why the desk
Most buys hide the markup and the method. We do the opposite. Direct pricing, scored inventory, and one plan that runs every channel off the same matched households.
We buy the inventory direct, not through a stack of resellers. You pay the network rate, not a markup buried three layers down.
Every network is scored by tier and real delivery, so the plan leads with the screens that perform and never pads the buy with mystery placements.
CTV, video, display, audio, search, and social run off one plan and one set of matched households, so the channels reinforce instead of duplicating spend.
The inventory
Every network below is scored by tier and real delivery from a sample flight, then grouped so the plan leads with the screens that perform. Two logos render as a name, the rest as the mark you'd recognize on the remote.
The streaming screen your buyers actually watch.
National news and reference, brand-safe by default.
Streaming radio and podcast inventory.
Tiered by real delivery across 1,000+ publishers. Sample flight, 144,759 impressions.
The channel mix
We buy the channels we can plan and measure to a cohort. We monitor the legacy buy so the whole market stays in view, and we never claim it as ours.
The streaming screen, bought direct on premium apps and platforms.
Pre-roll and in-stream reach beyond the living-room screen.
Brand-safe placements across premium publisher inventory.
Music and podcast inventory, household-matched.
Intent capture the moment a buyer asks the question.
Cohort-targeted social against the same matched households.
Digital out-of-home in the geographies your case data points to.
We monitor the legacy buy so the whole market stays in view. We never claim it as a buy.
The moat
The buy is only as good as who it reaches. We build first-party household-matching recipes that read behavioral signal, match it probabilistically at the household level, and fit it to your legal case criteria. You reach in-market, recent-event households, not a broad age band.
We read the behaviors that signal an in-market household, not a broad age-and-gender guess.
We match those signals to households at the door level, probabilistically, so reach lands where the case is.
The recipe is built to your legal case criteria: recent event, jurisdiction, and the situation that defines a qualified household.
Case-criteria audiences, built in-house. De-identified and measured as cohorts, never as individuals.
The transparency layer
One omnichannel dashboard reads CTV, OTT, online video, display, audio, search, and DOOH together. Impressions, reach, frequency, completion rate, channel and device breakdowns, and per-dollar attribution. No mystery, no end-of-month surprise.
How many households saw it, and how often, by channel and by device.
VCR on every CTV and video placement, not just a served-impression count.
Where delivery actually landed across CTV, video, display, audio, search, and DOOH.
Every dollar traced to where it landed, so you see what worked and what to cut.
Your market
The carry is the third move of one engine. Pull your category and we'll tell you straight whether the seat is still open, and which screens your buyers actually watch.
Check my market