One seat per market. We won't arm two rivals.
Owned beats rented
We don’t sell leads. We build the market position, the brand equity, and the press coverage that make leads cheaper, and yours, over time.
A rented list stops working the day the invoice does. An owned position keeps paying out.
No shared list. No per-lead invoice.
The diagnosis
Legal advertisers spend $141.6 million a month across 35 tracked markets. Most of that money chases the same rented leads everyone else bids on. A per-lead or CPA vendor can hand you volume. It can’t tell you three things that decide whether that spend ever compounds.
That’s the structural gap. A vendor selling leads by the unit has no reason to build anything that outlives the invoice. It also has no way to measure whether the spend is working beyond the count you paid for.
The offer
We run this as one system, not three separate vendors.
Search, social, and connected TV, planned and bought against your firms’ own pages. Attribution ties to the page a call actually came from, not a shared list.
Our editorial and PR team turns your firms’ own market data into stories local newsrooms want to run. That’s earned coverage, not paid, and it’s work a per-lead vendor has no editorial team to produce.
Every study, every placement, and every page we build stays yours. It keeps earning citations, rankings, and calls after the campaign that funded it ends. A rented list can never do that.
The proof
67%
of AI legal citations point to a firm’s own site.
Not a directory. Not a rented listing. Owned pages earn the citation. A rented lead source can’t claim any of that share. It isn’t building anything that gets cited at all.
Source: our own study, 236 AI legal-citation queries sampled.
Read the study →Setting expectations
We won’t promise double-digit conversion rates off a slapped-together campaign. Real data, real production time, and real editorial and PR relationships cost money. That’s exactly what a per-lead vendor doesn’t have to spend.
If the plan is to put capital behind case acquisition, ask where that capital goes. Into a position you own, one that keeps paying out. Or into a rented flow that stops the day the spend does.
What it costs
This isn’t priced piece by piece because we want to sell you pieces. It’s priced this way so you see the real cost of doing it right. And the difference between renting scraps of attention and capturing a market outright.
From $10,000/month
Brand, media, editorial, PR, and attribution, run as one system against your firms’ pages. This is the market-capture program. Everything above, on one bill, compounding together instead of competing for budget against itself.
If you’d rather start with one piece
Each one stands alone, and none of them replace the retainer. They’re the entry points into it. The retainer is where the compounding actually happens. It’s the only version where the media, the editorial, and the attribution get built off the same data. Everything else gets bought separately, from different vendors, with no shared record between them.
Get the read
We’ll show you what your own record already says about who it names. And what it would take to make that name yours.
One market. One business day.