One seat per market. We won't arm two rivals.
Digital PR · Data Journalism
Most digital PR is a press release and a prayer. We mine real government and public records into a finding nobody else in your market has published, then hand it to reporters ready to run. That's what earns the link, the coverage, and the AI citation.
Free market read. One business day. No deck, no pitch.
The gap
A digital PR agency that leads with a headline and no data behind it gets a form rejection. We lead with a real number, computed from raw records, that a reporter can check and run today.
Firms' own websites are the cited source in 67% of AI answers to legal-hiring questions, ahead of directories at 21% and earned press at 11% (our legal AI-citation study, n=236). Earned press alone is the smallest slice. The firms that get named published a study on their own site, then earned the coverage on top of it.
of AI legal citations point to a firm's own site, ahead of directories (21%) and earned press (11%)
Taqtics legal AI-citation study, n=236
industry desk that cited our published work
Search Engine Roundtable
The difference
The category name is the same. The method underneath is not. Here's what changes when the pitch is a real finding instead of a story angle.
Law firm public relations
Search "digital PR agency for law firms" and you'll mostly find generalist shops that added "legal" to a services list, or small PR boutiques running the same press-release model as everyone else. We track $141.6M in monthly legal advertising across 35 US markets. That's the intelligence behind every finding we build for a law firm.
One firm per practice area per market. The data story belongs to one.
Data journalism for law firms
Five plays, one loop. From the first market read to the closed-loop citation report, every play fits the same chain. You can run one or run all five. Each one outputs something verifiable.
Earned Media
Your firm and market in. A one-page read of where you actually stand, in a day.
OUTPUT · POSITION READ - WHERE YOU STAND
~1 day IN: Firm + market OUT: One-page position read
Earned Media
One story and our data lake in. A cited, defensible finding out, built to hold up.
OUTPUT · CITED FINDING
~3-5 days IN: Story + data lake OUT: Cited finding + method
Earned Media
Turn one finding into a hub, a visual kit, a video arc, and the outreach that earns the link.
OUTPUT · NEWSROOM RUN (1 FINDING -> 5 ASSETS)
~3-5 days IN: Property + market OUT: Hub + visual kit + video arc + pitch
Earned Media
A live Study and a qualified target list in. Gated peer outreach out, one note per firm.
OUTPUT · PEER OUTREACH - GATED
~1-2 days IN: Live study + target list OUT: Gated peer notes
Earned Media
Campaign window in. A closed-loop report showing earned links, AI mentions, and citations gained.
OUTPUT · PERFORMANCE REPORT
~1 day IN: Campaign window OUT: Citation + link report
The engine
Every study runs from an owned government-data lake: raw crash, injury, and safety records held locally and reproducible from source. We don't re-buy a survey each cycle. We own the source, which means the findings are defensible and the citations repeat.
Two gates run before anything ships. Every number traces to a named primary source or it doesn't run. Every finding reproduces from the raw record before it publishes. Not a second opinion. The receipt, every time.
The stat gate
Every number traces to a named primary source, or it doesn't run.
The fact-check gate
Every finding reproduces from raw records before we publish it.
One firm per market
We run one firm per practice area per market. The data story belongs to one.
The receipts
Not a directory. Not a news aggregator. The firm's own site, because it published the original finding.
Search Engine Roundtable
That citation sits on a page that still appears in AI answers, because the finding earned it.
Fractl, the Porch campaign (case study, not our result)
The category benchmark for what one real campaign, built on a real dataset, can do. We build to that standard.
What it costs
We price on scope, not a package menu. What it costs depends on how contested your market is, how much data territory is still open, and how many cuts of the finding your outreach needs.
We work on rolling 30-day agreements. No annual contract, no exit penalty. If the citation record doesn't move, you leave.
Check my marketNo annual contract, no exit penalty. If the citation record doesn't move, you leave.
We size the engagement to your market's competitiveness and the data territory available.
The managing partner takes the call. We'll pull your market before we talk.
Talk to JaredThe questions people ask
A digital PR agency earns links, press coverage, and citations by getting a publication or an AI answer to reference your site as the source. We do it with owned data. We compute an original finding from real records, then hand reporters the finished story instead of a pitch.
It’s the method under the PR. We mine raw government and public records for your market, then compute an original finding no competitor has published. That finding becomes a study on your own site, then the earned coverage that cites it. The data is the reason the placement happens.
Traditional law firm public relations sends a press release and hopes a reporter runs it. We hand the reporter a finished, checkable story built from real data. The coverage follows the finding, not a relationship or a placement fee.
It’s worth it when the placement earns a real, dofollow citation from a real finding, not a paid mention. We track $141.6M in monthly legal advertising across 35 US markets, and the pattern holds. The firm that publishes something only it could publish is the one that gets cited.
We price on scope, not a package menu. What it costs depends on how contested your market is and how much data territory is still open. We work on rolling 30-day agreements with no lock-in. Talk to Jared and we’ll quote your market directly.
No. SEO ranks your pages in the search results. Digital PR earns citations, links, and mentions from other sites and from AI answers. The two feed each other. An earned citation from a real study is also one of the strongest signals a page can carry into search.
The opposite. 68.01% of Google searches ended without a click between January and April 2026 (SparkToro, corroborated by Similarweb). Fewer clicks means the pages an AI answer actually names matter more, not less. Earned citations are how a firm gets named inside that answer.
Start with a real finding. We mine your market’s public records for a data angle no competitor has published yet, then build the outreach around handing that finished story to reporters who already cover your beat. Check your market and we’ll show you the unclaimed angle.
Go deeper
Your market
One market. One firm. We deliver the read in one business day. We show you what AI names, who holds the citation, and the data angle still unclaimed. Then you decide what to do with it.
Free. One business day. One firm per market.