One seat per market. We won't arm two rivals.
Digital PR · Data Journalism
Most PR agencies rent you their contact list. When they go, the relationships go with them. We publish original findings on your site and put your attorneys in front of the local press. The coverage, the citations, and the reporter relationships stay with your firm.
Start with the free read: where your firm stands in AI answers, and the data story in your market no rival has claimed.
Free. One business day. Sources named.
of AI legal citations point to a firm's own site, ahead of directories (21%) and earned press (11%)
Taqtics legal AI-citation study, 236 citations · Read the study
The offer
Digital PR earns your firm coverage: stories in real outlets, links from real news sites, citations in AI answers. Data journalism is how we earn it. We compute an original finding from your market's public records and publish it on your site. Then we hand reporters the finished story, checkable and ready to run.
Here's what's different if you've hired PR before. Everything ships under your firm's name. Your site publishes the study. Your attorneys give the quotes. The desks that run the story learn your firm as the source. Vendors change. The footprint doesn't.
That's the thing this page is selling. You can't buy it with placements or a wire release. Your firm earns it, one checkable story at a time, and it compounds.
Data journalism for law firms
Five pieces of work, one loop. Run one or run all five. Each ends with something you can check.
Send your firm and market. One business day later you get a one-page read: which sources AI names when your market asks for a lawyer, where your firm stands, and the data story no competitor has claimed. Every read names its sources.
We mine your market's public records for a finding nobody has published. We verify it against the raw record, then publish it on your site with the method shown. Reporters can check every number. That's why they run it.
One finding becomes the full press package: study, charts, share graphics, video cuts, and the reporter pitch. Every placement points back at your site. The authority lands on pages you own.
We put your finding in front of the reporters who already cover your beat, one personal note at a time. The story leads with their reader's interest, and your attorneys take the quote. The relationship that comes back belongs to your firm.
Every month you see what the work earned: new coverage, new linking sites, and how often AI names your firm, before and after. If the numbers don’t move, you see that too.
How we work
Every study runs from raw government records: crash, injury, and safety records we pull ourselves, hold locally, and reproduce from source. We don't re-buy a survey each cycle. We own the source, which means the findings are defensible and the citations repeat.
Two gates run before anything ships. Every number traces to a named primary source or it doesn't run. Every finding reproduces from the raw record before it publishes.
Every number traces
Each figure traces to a named public source, or it doesn't run.
Every finding reproduces
We rebuild each finding from the raw records before we publish it.
One study, start to finish
The question
Who does AI actually cite when a market asks for a lawyer?
The records
26 legal-hiring queries run across 8 metros. 236 citations logged.
The finding
67% point to the firm's own site. Directories 21%. Earned press 11%.
The publish
The study went up on our own site, method and sources shown.
The pickup
The same publish-first loop earned a citation from an industry publication.
Same loop, your market, your firm's name on it. Read the study →
The receipts
Taqtics study, 236 citations · Read the study
The cited source is the firm's own site, because the firm published the original finding. That's why everything we build ships on your domain.
Search Engine Roundtable
That citation sits on a page that still appears in AI answers, because the finding earned it.
Our own market intelligence, updated monthly
That map tells us which stories your market's press already covers, and which finding is still unclaimed.
Law firm public relations
Search "digital PR agency for law firms" and you'll mostly find generalist shops that added "legal" to a services list, or small PR boutiques running the same press-release model as everyone else. We track $141.6M in monthly legal advertising across 35 US markets. That's the intelligence that picks the finding we build for a law firm, not the finding itself.
The goal
The first study earns the first story. The reporter who ran it now knows your firm holds the data. The next time that desk needs a local number, they skip the wire and call you.
That's the flip we build toward. Your firm stops pitching for coverage and starts supplying it. No budget buys that position. It compounds under your name, one cited story at a time.
From the desk · July 7, 2026
Ten firms hold 83% of Philadelphia's legal ad market. The lane they can't consolidate is the earned one.
The engagement
The read
Send your firm and market. The read comes back in one business day, free, sources named.
The quote
We size the number to your market's real competitiveness after the read, never from a menu.
The work
Rolling 30-day agreements, no lock-in. The studies publish on your site, the outreach follows.
The count
Every month: the coverage, links, and AI mentions the work earned, before and after.
What it costs
Digital PR is priced on your market, not a menu.
What it costs depends on how contested your market is, how much data territory is still open, and how many cuts of the finding your outreach needs.
We work on rolling 30-day agreements. No annual contract, no exit penalty. If the citation record doesn't move, you leave.
No lock-in. If the spend doesn't trace to signed cases, you leave.
We size the number to your market's real competitiveness, never a flat menu.
We work with one law firm per market. When you're in, a competitor in your city can't be.
The questions people ask
A digital PR agency earns links, press coverage, and citations by getting a publication or an AI answer to reference your site as the source. We do it with owned data. We compute an original finding from real records, then hand reporters the finished story instead of a pitch.
It’s the method under the PR. We mine raw government and public records for your market, then compute an original finding no competitor has published. That finding becomes a study on your own site, then the earned coverage that cites it. The data is the reason the placement happens.
Traditional law firm public relations sends a press release and hopes a reporter runs it. We hand the reporter a finished, checkable story built from real data. The coverage follows the finding, not a relationship or a placement fee.
Ask what the coverage is built on. A real digital PR agency earns links and press from a finding reporters can verify, not a release. Then ask where the work lives. If the studies and links point at the agency’s site, you’re renting authority. Ours publishes on your domain and stays there when the engagement ends.
It’s worth it when the placement earns a real citation from a real finding, not a paid mention. We track $141.6M in monthly legal advertising across 35 US markets, and the pattern holds. The firm that publishes something only it could publish is the one that gets cited.
We price on scope, not a package menu. What it costs depends on how contested your market is and how much data territory is still open. We work on rolling 30-day agreements with no lock-in.
Everything the work built. The studies live on your site. The coverage and links point at your domain. The quotes carry your attorneys’ names. We work on rolling 30-day agreements, so the footprint you earned stays yours either way.
No. SEO ranks your pages in the search results. Digital PR earns citations, links, and mentions from other sites and from AI answers. The two feed each other. An earned citation from a real study is also one of the strongest signals a page can carry into search.
Yes, but it earns them. When a reporter cites your study, that story links back to your site. Those editorial links come from real news outlets, not directories or paid placements. A published finding is what makes an outlet want to link in the first place. That’s the difference between earned links and bought ones.
The opposite. 68.01% of Google searches ended without a click between January and April 2026 (SparkToro, corroborated by Similarweb). Fewer clicks means the pages an AI answer actually names matter more, not less. Earned citations are how a firm gets named inside that answer.
Start with a real finding. We mine your market’s public records for a data angle no competitor has published yet, then build the outreach around handing that finished story to reporters who already cover your beat. Send your market and we’ll show you the unclaimed angle.
Go deeper
Your market
Send your market and we deliver the read in one business day: what AI names, who holds the citations, and the data story still unclaimed. The finding we build from it is yours. So is everything it earns.
Free. One business day.