The Intake Audit
We map every point a lead enters and where it drops before intake. You see exactly where volume turns into a missed case, not just where a form gets filled.
Law Firm Lead Generation
A lead is not a signed case. Most lead-gen vendors stop measuring at the first one.
We build the intake and attribution stack that follows a lead from first touch to filed matter. You see which source, campaign, and channel actually signs cases, not just fills a form.
Free. One business day. No deck, no pitch.
The model
A lead that never signs isn't a lead. It's a cost.
Most lead-gen vendors hand you a volume number and stop measuring. We trace every lead through intake to the filed matter. You see which source, campaign, and channel actually signs cases.
The gap between leads and signed cases isn't a mystery. It's a measurement problem, and it's the first thing we fix.
The trace
Every lead tracked from first touch through intake to the filed matter. No source guesses, no gaps.
The attribution
Call tracking, form events, and CRM data in one model, deduped server-side. No double-counting, no missing conversions.
The market read
$141.6M/mo tracked across 35 US legal markets. We know which lead sources are earning their cost and which are renting.
Taqtics Market Intelligence, December 2025
What we build
Four checks. No lead left unaccounted for.
Concrete deliverables beat a vague "lead generation" promise. You see the trace, not a lead count.
The Attribution Stack
Call tracking, form events, and CRM data wired into one model, deduped server-side. Every lead traces from first touch to signed case, not just to a call log.
The Source Scorecard
Paid, organic, and earned lead sources scored against the same signed-case measure. You see which source earns its cost and which one is renting you noise.
The Monthly Signed-Case Report
A monthly read of every lead source against cases signed, not cases opened. You see the number that actually moves the practice.
Law firm lead generation, answered
Should we build intake in-house or outsource it?
Depends on call volume and your team's bandwidth. A firm fielding a steady stream of qualified leads can often build a strong in-house intake process. Firms scaling fast or juggling multiple channels usually need the attribution layer built for them. We scope to what your team can sustain.
What should we budget for lead generation?
It depends on your market's competitiveness and how many channels feed your intake. Tell us your market and current lead sources and we'll scope a specific number, not a range.
How long before we see which sources actually sign cases?
The attribution stack is usually live within a week. From there, the first full signed-case read comes back at 30 to 60 days. That's how long most matters take to move through intake.
Go deeper
The method behind the service, no pitch attached.
Your market
You've seen the gap.The market read is free.
We map your lead sources, your intake gaps, and the channel that's quietly renting you noise. The read is free and comes back in one business day.
Free. One business day. No deck, no pitch.