Disclaimers
Our research is the moat, so we hold it to a standard we publish. Here's exactly how we frame stats, source data, and what this site doesn't provide.
Numbers marked as a methodology preview show the shape of the read, not a final, audited figure. We publish them to show how we think, not to make a claim we can't back. Any stat marked verified has cleared our sourcing standard: a named upstream provider, a check date, and a methodology note. If you see a number without that mark, treat it as directional.
We buy and license market data from third-party providers. When that data appears on this site or in our content, the credit belongs to the upstream provider, not to Taqtics. We never re-label a vendor's numbers as our own research. The provider is named in the reference. If it isn't named, the data is our own operational tracking, and we say so.
Taqtics is a marketing and media agency. Content on this site covers advertising strategy, market data, media economics, and brand development. It isn't legal advice, and it doesn't create an attorney-client relationship. If you need legal counsel, retain a licensed attorney in your jurisdiction.
Healthcare content on this site addresses marketing economics, audience behavior, and media strategy for healthcare advertisers. It isn't clinical guidance, treatment recommendation, or medical opinion of any kind. We write at the market level, not the individual level. No content here should influence a personal health decision.
When we describe healthcare audience strategy, we mean de-identified cohorts measured in aggregate. We don't target, track, or profile individuals by health condition. Audience data used in any campaign we manage meets applicable privacy standards. Person-first always.
Markets move. If a figure on this site ages out or a source updates its methodology, we update the page and note the change. If you find something that looks wrong, email us. We'll check it and fix it in the open, the same way we handle corrections in our editorial content.
Questions
The full sourcing and authorship rules live in the editorial policy. If something doesn't look right, reach out and we'll fix it.
Last updated: 2026-06-03