The free market diagnostic

Your clients stopped Googling your firm. See what they get instead.

In one line

A free read of where the AI answer engines cite your firm, or don't, and where the authority in your market actually sits. You keep it. No pitch.

  • • Your firm's AI-citation share, next to the firms the engines already name in your market.
  • • Who the answer engines cite instead of you, and the reason they win the seat.
  • • The one lever holding your firm back right now, not a list of twenty fixes.

The finding

~67%

of legal AI-answer citations point back to a law firm's own website.

Source: our study. One answer engine, one point in time. Directional, not a guarantee.

The firm's own site is what the machine trusts. Not a directory. Not a review page. The firm that publishes the real answer becomes the source the engines quote.

The seat is winnable. Most firms just never publish, so an ad budget can't buy back a citation the machine already handed to someone else. The diagnostic shows you exactly where that seat sits in your market today.

What the read gives you

Three concrete things, not a proposal.

01 / Your share

Your AI-citation share

Where your firm shows up in AI answers for the questions your clients actually ask, as a number, set next to the firms your market already names.

02 / The gap

Who gets cited instead

The names the answer engines reach for in your market when a client asks, and the reason those names win the citation and yours doesn't.

03 / The lever

Your one constraint

The single lever holding your firm back right now. Not twenty fixes. The one that has to move first, named plainly so you know where to start.

How it works

Three steps. No call in the way.

Step 01

Tell us your firm and market

Your website and your city. That's the whole ask. Thirty seconds, no call, no deck.

Step 02

We run the read

We pull where the answer engines cite your firm, who they cite instead, and where your market's authority sits. Real work behind the scenes, not an instant page.

Step 03

You get it by email

We confirm we've got it within one business day, then send your read, usually within a week. No call unless you ask us for one.

Why it's free

The read is real. You keep it either way.

No fee, no catch

No price. No credits. No sales call wearing a costume. The read is a real deliverable, yours whether we ever work together or not. You decide with the gap already in front of you, not on a promise.

If the read shows a gap worth closing, the next step up is the paid audit, where we freeze the full baseline and build the plan. That's your move to make, not ours. And because we take one firm per market, the read also tells you straight whether your market's seat is still open.

Start the read

Two steps. Your market first, you second.

We ask about your market before we ask about you, so step one costs you nothing and only real intent sends anything.

1Your marketthe easy part, no commitment
2Where to send itonly if you want the read