Market intelligence · September 2025
San Antonio, TX
$2.5M moves through San Antonio every month across dozens of firms. We read it market by market, station by station.
Source: Taqtics analysis of AdImpact data · September 2025
CTV opportunity
The open lane.
San Antonio runs 22% of its legal ad spend on streaming, which leaves 78% of the lane open on traditional channels.
Source: Taqtics analysis of AdImpact data · September 2025
Channel mix
Where the money goes.
San Antonio's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 63.0% $1.6M
- Cable 15.0% $380K
- Streaming 22.0% $557K
Source: Taqtics analysis of AdImpact data · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in San Antonio, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Thomas J Henry Law | $666K | 26.3% | 0.0% |
| #2 | Davis Law Firm | $154K | 6.1% | 0.0% |
| #3 | Herrman & Herrman | $128K | 5% | 0.0% |
| #4 | Jim Adler & Associates | $102K | 4% | 0.0% |
| #5 | Dimopoulos Injury | $89K | 3.5% | 0.0% |
Source: Taqtics analysis of AdImpact data · September 2025
Spend trend
San Antonio, prior to now.
San Antonio grew 19.1% to $2.5M/month, a gain of $406K.
Source: Taqtics analysis of AdImpact data · September 2025
The read
San Antonio runs $2.5M/month. Thomas J Henry Law leads at 26.3% share. Streaming sits at 22%, leaving 78% of the lane on traditional channels.
19% growth with 22% streaming. Thomas J. Henry dominates at $666K but market is fragmented. CTV builds recognition efficiently.
Source: Taqtics analysis of AdImpact data · September 2025
Go deeper
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Your seat
You just saw the San Antonio board.
One firm per market gets it built around their position.
Claim my market readSpend market by market, channel gaps, and the open streaming lane for San Antonio. No pitch deck.
Source: Taqtics analysis of AdImpact data · September 2025