Market intelligence · September 2025
San Antonio, TX
$2.5M moves through San Antonio every month across dozens of firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · September 2025
CTV opportunity
The open lane.
San Antonio runs 22% of its legal ad spend on streaming, which leaves 78% of the lane open on traditional channels.
Source: Taqtics Market Intelligence · September 2025
Channel mix
Where the money goes.
San Antonio's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 63.0% $1.6M
- Cable 15.0% $380K
- Streaming 22.0% $557K
Source: Taqtics Market Intelligence · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in San Antonio, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Thomas J Henry Law | $666K | 26.3% | 0.0% |
| #2 | Davis Law Firm | $154K | 6.1% | 0.0% |
| #3 | Herrman & Herrman | $128K | 5% | 0.0% |
| #4 | Jim Adler & Associates | $102K | 4% | 0.0% |
| #5 | Dimopoulos Injury | $89K | 3.5% | 0.0% |
Source: Taqtics Market Intelligence · September 2025
Spend trend
San Antonio, prior to now.
San Antonio grew 19.1% to $2.5M/month, a gain of $406K.
Source: Taqtics Market Intelligence · September 2025
The read
San Antonio runs $2.5M/month. Thomas J Henry Law leads at 26.3% share. Streaming sits at 22%, leaving 78% of the lane on traditional channels.
19% growth with 22% streaming. Thomas J. Henry dominates at $666K but market is fragmented. CTV builds recognition efficiently.
Source: Taqtics Market Intelligence · September 2025
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One firm per market gets it built around their position.
Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · September 2025