Market intelligence · September 2025
Kansas City, KS-MO
$2.2M moves through Kansas City every month across dozens of firms. We read it market by market, station by station.
Source: Taqtics analysis of AdImpact data · September 2025
CTV opportunity
The open lane.
Kansas City runs 20% of its legal ad spend on streaming, which leaves 80% of the lane open on traditional channels.
Source: Taqtics analysis of AdImpact data · September 2025
Channel mix
Where the money goes.
Kansas City's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 64.0% $1.4M
- Cable 16.0% $352K
- Streaming 20.0% $440K
Source: Taqtics analysis of AdImpact data · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Kansas City, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Edelman & Thompson | $353K | 16.1% | 0.0% |
| #2 | DM Injury Law | $303K | 13.8% | 0.0% |
| #3 | DeVaughn James | $234K | 10.6% | 0.0% |
| #4 | Brown & Crouppen | $173K | 7.9% | 0.0% |
| #5 | Dimopoulos Injury | $86K | 3.9% | 0.0% |
Source: Taqtics analysis of AdImpact data · September 2025
Spend trend
Kansas City, prior to now.
Kansas City grew 4% to $2.2M/month, a gain of $84K.
Source: Taqtics analysis of AdImpact data · September 2025
The read
Kansas City runs $2.2M/month. Edelman & Thompson leads at 16.1% share. Streaming sits at 20%, leaving 80% of the lane on traditional channels.
No Morgan dominance. Four regional firms split 48% share in $2.2M market. 20% streaming. Rare Morgan-free market for CTV.
Source: Taqtics analysis of AdImpact data · September 2025
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Your seat
You just saw the Kansas City board.
One firm per market gets it built around their position.
Claim my market readSpend market by market, channel gaps, and the open streaming lane for Kansas City. No pitch deck.
Source: Taqtics analysis of AdImpact data · September 2025