Market intelligence · September 2025

DMA #34 Major market

Kansas City, KS-MO

$2.2M moves through Kansas City every month across dozens of firms. We read it firm by firm, station by station.

$2.2M Monthly ad spend +4% vs prior
20% Streaming share
16.1% Top advertiser
20% On streaming today

Source: Taqtics Market Intelligence · September 2025

CTV opportunity

The open lane.

80% lane still open

Kansas City runs 20% of its legal ad spend on streaming, which leaves 80% of the lane open on traditional channels.

20% streaming today
80% still traditional

Source: Taqtics Market Intelligence · September 2025

Channel mix

Where the money goes.

Kansas City's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 64.0% $1.4M
  • Cable 16.0% $352K
  • Streaming 20.0% $440K

Source: Taqtics Market Intelligence · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Kansas City, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Edelman & Thompson $353K 16.1% 0.0%
#2 DM Injury Law $303K 13.8% 0.0%
#3 DeVaughn James $234K 10.6% 0.0%
#4 Brown & Crouppen $173K 7.9% 0.0%
#5 Dimopoulos Injury $86K 3.9% 0.0%

Source: Taqtics Market Intelligence · September 2025

Spend trend

Kansas City, prior to now.

Kansas City grew 4% to $2.2M/month, a gain of $84K.

Source: Taqtics Market Intelligence · September 2025

The read

Kansas City runs $2.2M/month. Edelman & Thompson leads at 16.1% share. Streaming sits at 20%, leaving 80% of the lane on traditional channels.

No Morgan dominance. Four regional firms split 48% share in $2.2M market. 20% streaming. Rare Morgan-free market for CTV.

Source: Taqtics Market Intelligence · September 2025

Your seat

You just saw the Kansas City board.

One firm per market gets it built around their position.

Claim my market read

Firm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.

Source: Taqtics Market Intelligence · September 2025