Market intelligence · September 2025
Kansas City, KS-MO
$2.2M moves through Kansas City every month across dozens of firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · September 2025
CTV opportunity
The open lane.
Kansas City runs 20% of its legal ad spend on streaming, which leaves 80% of the lane open on traditional channels.
Source: Taqtics Market Intelligence · September 2025
Channel mix
Where the money goes.
Kansas City's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 64.0% $1.4M
- Cable 16.0% $352K
- Streaming 20.0% $440K
Source: Taqtics Market Intelligence · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Kansas City, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Edelman & Thompson | $353K | 16.1% | 0.0% |
| #2 | DM Injury Law | $303K | 13.8% | 0.0% |
| #3 | DeVaughn James | $234K | 10.6% | 0.0% |
| #4 | Brown & Crouppen | $173K | 7.9% | 0.0% |
| #5 | Dimopoulos Injury | $86K | 3.9% | 0.0% |
Source: Taqtics Market Intelligence · September 2025
Spend trend
Kansas City, prior to now.
Kansas City grew 4% to $2.2M/month, a gain of $84K.
Source: Taqtics Market Intelligence · September 2025
The read
Kansas City runs $2.2M/month. Edelman & Thompson leads at 16.1% share. Streaming sits at 20%, leaving 80% of the lane on traditional channels.
No Morgan dominance. Four regional firms split 48% share in $2.2M market. 20% streaming. Rare Morgan-free market for CTV.
Source: Taqtics Market Intelligence · September 2025
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You just saw the Kansas City board.
One firm per market gets it built around their position.
Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · September 2025