Market intelligence · September 2025
Baltimore, MD
$2.1M moves through Baltimore every month across dozens of firms. We read it market by market, station by station.
Source: Taqtics analysis of AdImpact data · September 2025
CTV opportunity
The open lane.
Baltimore runs 22% of its legal ad spend on streaming, which leaves 78% of the lane open on traditional channels.
Source: Taqtics analysis of AdImpact data · September 2025
Channel mix
Where the money goes.
Baltimore's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 59.0% $1.2M
- Cable 19.0% $396K
- Streaming 22.0% $459K
Source: Taqtics analysis of AdImpact data · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Baltimore, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Rice Law Firm | $219K | 10.5% | 0.0% |
| #2 | Mike Slocumb Law | $147K | 7% | 0.0% |
| #3 | Saiontz & Kirk | $143K | 6.9% | 0.0% |
| #4 | Dimopoulos Injury | $105K | 5% | 0.0% |
| #5 | Morgan & Morgan | $96K | 4.6% | 0.0% |
Source: Taqtics analysis of AdImpact data · September 2025
Spend trend
Baltimore, prior to now.
Baltimore grew 6.5% to $2.1M/month, a gain of $126K.
Source: Taqtics analysis of AdImpact data · September 2025
The read
Baltimore runs $2.1M/month. Rice Law Firm leads at 10.5% share. Streaming sits at 22%, leaving 78% of the lane on traditional channels.
Balanced $2.1M market with top 5 each at 5-10% share. 22% streaming. Morgan small at $96K. No broadcast dominance. CTV wins.
Source: Taqtics analysis of AdImpact data · September 2025
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Your seat
You just saw the Baltimore board.
One firm per market gets it built around their position.
Claim my market readSpend market by market, channel gaps, and the open streaming lane for Baltimore. No pitch deck.
Source: Taqtics analysis of AdImpact data · September 2025