Market intelligence · September 2025
Baltimore, MD
$2.1M moves through Baltimore every month across dozens of firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · September 2025
CTV opportunity
The open lane.
Baltimore runs 22% of its legal ad spend on streaming, which leaves 78% of the lane open on traditional channels.
Source: Taqtics Market Intelligence · September 2025
Channel mix
Where the money goes.
Baltimore's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 59.0% $1.2M
- Cable 19.0% $396K
- Streaming 22.0% $459K
Source: Taqtics Market Intelligence · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Baltimore, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Rice Law Firm | $219K | 10.5% | 0.0% |
| #2 | Mike Slocumb Law | $147K | 7% | 0.0% |
| #3 | Saiontz & Kirk | $143K | 6.9% | 0.0% |
| #4 | Dimopoulos Injury | $105K | 5% | 0.0% |
| #5 | Morgan & Morgan | $96K | 4.6% | 0.0% |
Source: Taqtics Market Intelligence · September 2025
Spend trend
Baltimore, prior to now.
Baltimore grew 6.5% to $2.1M/month, a gain of $126K.
Source: Taqtics Market Intelligence · September 2025
The read
Baltimore runs $2.1M/month. Rice Law Firm leads at 10.5% share. Streaming sits at 22%, leaving 78% of the lane on traditional channels.
Balanced $2.1M market with top 5 each at 5-10% share. 22% streaming. Morgan small at $96K. No broadcast dominance. CTV wins.
Source: Taqtics Market Intelligence · September 2025
Go deeper
The full market-intelligence cluster.
Nearby markets
Your seat
You just saw the Baltimore board.
One firm per market gets it built around their position.
Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · September 2025