Earned Media · Data Studies

The story no one in your market owns yet.

We mine raw government records into a cited, original finding. That's the one content type a model can't invent. The citation follows the proof, not a placement check.

Free market read. One business day. No deck, no pitch.

The gap

Most agencies buy a placement. We produce an investigation.

Raw government records, a reproducible method, and a finding nobody else in your market has published. That's what earns the citation, ranks the page, and gets the AI answer to name your firm.

67% of AI legal citations point to a firm's own site, not a directory, not a news aggregator (Taqtics legal AI-citation study, n=236). The firms that get cited published something original. The ones that don't published what everyone else published.

We've measured this across 35 US markets. The pattern is consistent: the cited firm published a finding only it could publish. That's the study we build.

67%

of AI legal citations point to a firm's own published content

Taqtics legal AI-citation study, n=236

DR84

legal-industry citation earned on a single study cycle

Search Engine Roundtable

The plays

Five plays.One loop, end to end.

From the first market read to the closed-loop citation report, every play fits the same chain. You can run one or run all five. Each one outputs something verifiable.

Earned Media

The Readout

Your firm and market in. A one-page read of where you actually stand, in a day.

OUTPUT · POSITION READ - WHERE YOU STAND

Share of Model
named in [X] of 12 AI answers we ran
Cited source
0 of your pages cited · rivals hold 4
Unclaimed story
1 data angle no firm in [market] owns yet

~1 day IN: Firm + market OUT: One-page position read

Earned Media

The Study

One story and our data lake in. A cited, defensible finding out, built to hold up.

OUTPUT · CITED FINDING

Headline stat
"[county] leads the state in [X], up [Y]% since 2019"
Method
raw government records, reproducible from source
The receipt
every figure traces to a named primary source

~3-5 days IN: Story + data lake OUT: Cited finding + method

Earned Media

The Wire

Turn one finding into a hub, a visual kit, a video arc, and the outreach that earns the link.

OUTPUT · NEWSROOM RUN (1 FINDING -> 5 ASSETS)

Hub page
the study, published and schema-marked
Visual kit
OG card, embeddable chart, share graphics
Video arc
the short-form cut sequence
The pitch
the gift to the reporters who cite your rivals

~3-5 days IN: Property + market OUT: Hub + visual kit + video arc + pitch

Earned Media

The Drop

A live Study and a qualified target list in. Gated peer outreach out, one note per firm.

OUTPUT · PEER OUTREACH - GATED

Target list
reporters and firms who already cite your rivals
The gift
their own market read, complimentary
The ask
one link, one citation, one introduction

~1-2 days IN: Live study + target list OUT: Gated peer notes

Earned Media

The Proof

Campaign window in. A closed-loop report showing earned links, AI mentions, and citations gained.

OUTPUT · PERFORMANCE REPORT

Earned links
[X] new referring domains, [Y] DR avg
AI citations
[Z] answer-engine mentions tracked
Share of Model
[before] to [after] across [N] queries

~1 day IN: Campaign window OUT: Citation + link report

The engine

We built the data lake. We don't license it.

Every study runs from an owned government-data lake: raw crash, injury, and safety records held locally and reproducible from source. We don't re-buy a survey each cycle. We own the source, which means the findings are defensible and the citations repeat.

Two gates run before anything ships. Every number traces to a named primary source or it doesn't run. Every finding reproduces from the raw record before it publishes. Not a second opinion. The receipt, every time.

The stat gate

Every number traces to a named primary source, or it doesn't run.

The fact-check gate

Every finding reproduces from raw records before we publish it.

One firm per market

We run one firm per practice area per market. The data story belongs to one.

Your market

Claim the data storybefore a competitor does.

One market. One firm. We deliver the market read in one business day. We show you what AI names, who holds the citation, and the data angle that's still unclaimed. Then you decide what to do with it.

Free. One business day. One firm per market.