Market intelligence · December 2025

DMA #7 Top-10 market Deep panel · 151 advertisers

Atlanta, GA

$12.9M moves through Atlanta every month across 151 firms. We read it firm by firm, station by station.

$12.9M Monthly ad spend +118% vs prior
28/100 CTV opportunity
65.6% Top-5 share 17.4% leader
67,746 Airings tracked

Source: Taqtics Market Intelligence · December 2025 · 151 advertisers · 67,746 airings tracked

CTV opportunity

The open lane, scored.

28 open inventory score

Atlanta scores 28/100 for open CTV inventory. 52.4% of spend still runs on traditional channels while streaming sits at 47.6%.

47.6% streaming today
52.4% still traditional

Source: Taqtics Market Intelligence · December 2025 · 151 advertisers · 67,746 airings tracked

Channel mix

Every channel, every dollar.

Atlanta's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 30.8% $4.0M 23,682 spots
  • Cable 2.2% $282K 1,843 spots
  • Radio 19.3% $2.5M 40,442 spots
  • Streaming 47.6% $6.1M 1,779 spots

Source: Taqtics Market Intelligence · December 2025 · 151 advertisers · 67,746 airings tracked

Competitive landscape

Who's writing the checks.

The firms spending in Atlanta, ranked by monthly spend. Channel split and streaming adoption sit beside each name, so the gaps read at a glance.

Rank Advertiser Channel split
#1 Morgan & Morgan $2.2M 17.4% 37% leaning in
#2 Montlick Injury Attorneys $2.1M 16.4% 55% leaning in
#3 Thompson Law $1.4M 10.9% 69% leaning in
#4 Law Offices Of Gary Martin Hays & Associates $1.4M 10.9% 51% leaning in
#5 Kenneth S Nugent $1.3M 10.1% 60% leaning in
#6 John Foy & Associates $953K 7.4% 62% leaning in
#7 Dennis Law Firm $651K 5.1% 75% leaning in
#8 Dozier Law Firm $414K 3.2% 81% leaning in
#9 Law Offices Of Julian Lewis Sanders & Associates $324K 2.5% 0.0% gap
#10 My 25% Lawyer $220K 1.7% 0.0% gap
#11 Witherite Law Group $198K 1.5% 0.0% gap
#12 Law Office Of W Calvin Smith II $182K 1.4% 14%
#13 TopDog Law $118K 0.9% 0.0%
#14 Asbestos Cancer-Bailey $117K 0.9% n/a 100% leaning in
#15 Birth Control-Victims Justice Group $73K 0.6% n/a 100% leaning in
#16 Van Sant Law $69K 0.5% 0.0%
#17 Greene Legal Group $68K 0.5% 0.0%
#18 Zevin & Rosenbloum $67K 0.5% 0.0%
#19 Jaffe Family Law $63K 0.5% 0.2%
#20 Ponce Law $48K 0.4% n/a 100% leaning in

Open lanes

  • Law Offices Of Julian Lewis Sanders & Associates spends $324K/month with 0% on streaming
  • Witherite Law Group spends $198K/month with 0% on streaming
  • TopDog Law spends $118K/month with 0% on streaming
  • Van Sant Law spends $69K/month with 0% on streaming
  • Greene Legal Group spends $68K/month with 0% on streaming

Source: Taqtics Market Intelligence · December 2025 · 151 advertisers · 67,746 airings tracked

Spend trend

Atlanta, prior to now.

Atlanta grew 118% to $12.9M/month, a gain of $7.0M.

Source: Taqtics Market Intelligence · December 2025 · 151 advertisers · 67,746 airings tracked

The read

Atlanta: $12.9M Market Leads In Streaming Adoption

Atlanta is a $12.9M/month legal ad market. 47.6% streaming shows the market is shifting, stay competitive or fall behind.

Dozier Law Firm leads streaming at 81.3%. Major advertisers like Law Offices Of Julian Lewis Sanders & Associates have minimal streaming presence, leaving audiences uncaptured.

$85K avg per advertiser $12.9M total tracked spend

Source: Taqtics Market Intelligence · December 2025 · 151 advertisers · 67,746 airings tracked

Your seat

You just saw the Atlanta board.

One firm per market gets it built around their position.

Claim my market read

Firm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.

Source: Taqtics Market Intelligence · December 2025 · 151 advertisers · 67,746 airings tracked