Market intelligence · December 2025
Washington, DC
$2.6M moves through Washington DC every month across 82 firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · December 2025 · 82 advertisers · 22,319 airings tracked
CTV opportunity
The open lane, scored.
Washington DC scores 95/100 for open CTV inventory. 96.8% of spend still runs on traditional channels while streaming sits at 3.2%.
Source: Taqtics Market Intelligence · December 2025 · 82 advertisers · 22,319 airings tracked
Channel mix
Every channel, every dollar.
Washington DC's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 73.3% $1.9M 12,135 spots
- Cable 1.2% $33K 346 spots
- Radio 22.3% $582K 9,235 spots
- Streaming 3.2% $83K 603 spots
Source: Taqtics Market Intelligence · December 2025 · 82 advertisers · 22,319 airings tracked
Competitive landscape
Who's writing the checks.
The firms spending in Washington DC, ranked by monthly spend. Channel split and streaming adoption sit beside each name, so the gaps read at a glance.
| Rank | Advertiser | Channel split | |||
|---|---|---|---|---|---|
| #1 | Morgan & Morgan | $810K | 31.1% | 4.9% gap | |
| #2 | Marks & Harrison | $319K | 12.2% | 3.2% gap | |
| #3 | Cochran Firm | $278K | 10.7% | 0.0% gap | |
| #4 | Saiontz & Kirk | $225K | 8.6% | 0.7% gap | |
| #5 | Mike Slocumb Law Firm | $166K | 6.4% | 0.0% gap | |
| #6 | Price Benowitz | $145K | 5.6% | 0.0% | |
| #7 | G&B Greenberg & Bederman | $126K | 4.8% | 0.0% | |
| #8 | Law Office Of Richard R Klein | $92K | 3.5% | 0.0% | |
| #9 | TopDog Law | $83K | 3.2% | 1.4% | |
| #10 | Azari Law | $82K | 3.1% | 0.0% | |
| #11 | Portner & Shure | $39K | 1.5% | 0.0% | |
| #12 | Law Offices Of Paul A Samakow | $28K | 1.1% | 0.0% | |
| #13 | Malloy Law Offices | $25K | 1% | 0.3% | |
| #14 | MRHFM Maune Raichle Hartley French & Mudd | $23K | 0.9% | 22% | |
| #15 | Semaisim Immigration Law Office | $17K | 0.6% | 0.0% | |
| #16 | Right Path Law Group | $16K | 0.6% | 0.0% | |
| #17 | Allied Injury Group | $11K | 0.4% | 100% leaning in | |
| #18 | Rodriguez Law Firm | $11K | 0.4% | 0.0% | |
| #19 | Jezic & Moyse | $10K | 0.4% | 0.0% | |
| #20 | Saavedra & Perez Law | $10K | 0.4% | 0.0% |
Open lanes
- Morgan & Morgan spends $810K/month with 4.9% on streaming
- Marks & Harrison spends $319K/month with 3.2% on streaming
- Cochran Firm spends $278K/month with 0% on streaming
- Saiontz & Kirk spends $225K/month with 0.7% on streaming
- Mike Slocumb Law Firm spends $166K/month with 0% on streaming
Source: Taqtics Market Intelligence · December 2025 · 82 advertisers · 22,319 airings tracked
Spend trend
Washington DC, prior to now.
Washington DC contracted 39.1% to $2.6M/month, a drop of $1.7M.
Source: Taqtics Market Intelligence · December 2025 · 82 advertisers · 22,319 airings tracked
The read
Washington DC: $2.6M Market Dramatically Underserves Streaming
Washington DC is a $2.6M/month legal ad market. Only 3.2% goes to CTV/streaming while 46%+ of TV viewing is streaming.
Morgan & Morgan leads streaming at 4.9%. Major advertisers like Morgan & Morgan have minimal streaming presence, leaving audiences uncaptured.
Source: Taqtics Market Intelligence · December 2025 · 82 advertisers · 22,319 airings tracked
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Source: Taqtics Market Intelligence · December 2025 · 82 advertisers · 22,319 airings tracked