Market intelligence · December 2025
San Francisco-Oakland-San Jose, CA
$4.7M moves through San Francisco every month across 87 firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · December 2025 · 87 advertisers · 38,879 airings tracked
CTV opportunity
The open lane, scored.
San Francisco scores 81/100 for open CTV inventory. 87.7% of spend still runs on traditional channels while streaming sits at 12.3%.
Source: Taqtics Market Intelligence · December 2025 · 87 advertisers · 38,879 airings tracked
Channel mix
Every channel, every dollar.
San Francisco's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 64.4% $3.0M 22,458 spots
- Cable 1.8% $85K 813 spots
- Radio 21.5% $1.0M 15,181 spots
- Streaming 12.3% $571K 427 spots
Source: Taqtics Market Intelligence · December 2025 · 87 advertisers · 38,879 airings tracked
Competitive landscape
Who's writing the checks.
The firms spending in San Francisco, ranked by monthly spend. Channel split and streaming adoption sit beside each name, so the gaps read at a glance.
| Rank | Advertiser | Channel split | |||
|---|---|---|---|---|---|
| #1 | Sweet James | $787K | 16.9% | 12% | |
| #2 | Jacoby & Meyers | $640K | 13.7% | 38% leaning in | |
| #3 | Law Brothers | $490K | 10.5% | 2.6% gap | |
| #4 | Barnes Firm | $367K | 7.9% | 26% | |
| #5 | Berg Injury Lawyers | $283K | 6.1% | 7% | |
| #6 | Walkup Melodia Kelly & Schoenberger | $213K | 4.6% | 39% leaning in | |
| #7 | Venardi Zurada | $190K | 4.1% | 0.1% gap | |
| #8 | Arash Law | $165K | 3.5% | 0.0% gap | |
| #9 | Los Defensores | $147K | 3.2% | 0.0% | |
| #10 | Scranton Law Firm | $121K | 2.6% | 0.0% | |
| #11 | Law Offices Of J Chrisp | $116K | 2.5% | 0.0% | |
| #12 | Asbestos Cancer-Weitz | $107K | 2.3% | 0.0% | |
| #13 | Habbas & Associates | $101K | 2.2% | 0.0% | |
| #14 | Phoong Law | $95K | 2% | 0.0% | |
| #15 | United Firm-La Liga Defensora | $92K | 2% | 0.0% | |
| #16 | Dolan Law Firm | $83K | 1.8% | 0.0% | |
| #17 | Law Office Of Michael L Poole | $59K | 1.3% | 0.0% | |
| #18 | Sexual Abuse-Action Matters | $57K | 1.2% | 0.0% | |
| #19 | Sexual Abuse-Slater | $47K | 1% | 0.0% | |
| #20 | TopDog Law | $45K | 1% | 0.4% |
Open lanes
- Law Brothers spends $490K/month with 2.6% on streaming
- Venardi Zurada spends $190K/month with 0.1% on streaming
- Arash Law spends $165K/month with 0% on streaming
- Los Defensores spends $147K/month with 0% on streaming
- Scranton Law Firm spends $121K/month with 0% on streaming
Source: Taqtics Market Intelligence · December 2025 · 87 advertisers · 38,879 airings tracked
Spend trend
San Francisco, prior to now.
San Francisco grew 17.5% to $4.7M/month, a gain of $700K.
Source: Taqtics Market Intelligence · December 2025 · 87 advertisers · 38,879 airings tracked
The read
San Francisco: $4.7M Market Dramatically Underserves Streaming
San Francisco is a $4.7M/month legal ad market. Only 12.3% goes to CTV/streaming while 46%+ of TV viewing is streaming.
Walkup Melodia Kelly & Schoenberger leads streaming at 39.0%. Major advertisers like Law Brothers have minimal streaming presence, leaving audiences uncaptured.
Source: Taqtics Market Intelligence · December 2025 · 87 advertisers · 38,879 airings tracked
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You just saw the San Francisco board.
One firm per market gets it built around their position.
Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · December 2025 · 87 advertisers · 38,879 airings tracked