Market intelligence · December 2025
Dallas-Fort Worth, TX
$6.9M moves through Dallas every month across 148 firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · December 2025 · 148 advertisers · 45,420 airings tracked
CTV opportunity
The open lane, scored.
Dallas scores 85/100 for open CTV inventory. 90.3% of spend still runs on traditional channels while streaming sits at 9.7%.
Source: Taqtics Market Intelligence · December 2025 · 148 advertisers · 45,420 airings tracked
Channel mix
Every channel, every dollar.
Dallas's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 55.3% $3.8M 11,983 spots
- Cable 0.7% $46K 208 spots
- Radio 34.4% $2.4M 31,050 spots
- Streaming 9.7% $665K 2,179 spots
Source: Taqtics Market Intelligence · December 2025 · 148 advertisers · 45,420 airings tracked
Competitive landscape
Who's writing the checks.
The firms spending in Dallas, ranked by monthly spend. Channel split and streaming adoption sit beside each name, so the gaps read at a glance.
| Rank | Advertiser | Channel split | |||
|---|---|---|---|---|---|
| #1 | Thomas J Henry | $2.4M | 34.7% | 9% | |
| #2 | Jim Adler & Associates | $866K | 12.6% | 2.4% gap | |
| #3 | Ben Abbott & Associates | $627K | 9.1% | 0.9% gap | |
| #4 | Thompson Law | $463K | 6.7% | 38% leaning in | |
| #5 | Mullen & Mullen Law Firm | $344K | 5% | 0.0% gap | |
| #6 | Frenkel & Frenkel | $255K | 3.7% | 12% | |
| #7 | United Firm-La Liga Defensora | $195K | 2.8% | 0.0% gap | |
| #8 | Witherite Law Group | $162K | 2.4% | 0.0% gap | |
| #9 | Law Offices Of Erika N Salter | $124K | 1.8% | 0.0% | |
| #10 | Godsey Law Firm | $104K | 1.5% | 0.0% | |
| #11 | Hernandez Law Group | $86K | 1.3% | 0.0% | |
| #12 | Montgomery Law | $80K | 1.2% | 0.0% | |
| #13 | Lisinski Law Firm | $76K | 1.1% | 0.9% | |
| #14 | TopDog Law | $71K | 1% | 0.7% | |
| #15 | Godsey Martin | $68K | 1% | 0.0% | |
| #16 | Javier Perez | $60K | 0.9% | 0.0% | |
| #17 | Manuel Diaz Law Firm | $57K | 0.8% | 0.0% | |
| #18 | Varghese Summersett | $54K | 0.8% | n/a | 100% leaning in |
| #19 | J Alexander Law | $53K | 0.8% | 0.0% | |
| #20 | Law Offices Of Nemeth & Flores | $53K | 0.8% | 0.0% |
Open lanes
- Jim Adler & Associates spends $866K/month with 2.4% on streaming
- Ben Abbott & Associates spends $627K/month with 0.9% on streaming
- Mullen & Mullen Law Firm spends $344K/month with 0% on streaming
- United Firm-La Liga Defensora spends $194K/month with 0% on streaming
- Witherite Law Group spends $161K/month with 0% on streaming
Source: Taqtics Market Intelligence · December 2025 · 148 advertisers · 45,420 airings tracked
Spend trend
Dallas, prior to now.
Dallas grew 25.5% to $6.9M/month, a gain of $1.4M.
Source: Taqtics Market Intelligence · December 2025 · 148 advertisers · 45,420 airings tracked
The read
Dallas-Fort Worth: $6.9M Market Dramatically Underserves Streaming
Dallas-Fort Worth is a $6.9M/month legal ad market. Only 9.7% goes to CTV/streaming while 46%+ of TV viewing is streaming.
Thompson Law leads streaming at 38.3%. Major advertisers like Jim Adler & Associates have minimal streaming presence, leaving audiences uncaptured.
Source: Taqtics Market Intelligence · December 2025 · 148 advertisers · 45,420 airings tracked
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Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · December 2025 · 148 advertisers · 45,420 airings tracked