Legal Advertising Market Intelligence
$6.88M
Monthly Ad Spend
148
Active Advertisers
68.1%
Top 5 Market Share
9.7%
Streaming Spend
Quick Insight: Only 9.7% of this market's ad spend goes to streaming—well below the national average. The CTV lane is wide open.
Channel Analysis
6-channel breakdown of legal advertising spend
55.3%
34.4%
9.7%
Television
Radio
Streaming Video
Cable
Television
55.3% of market
$3.81M
Cable
0.7% of market
$46K
Radio
34.4% of market
$2.36M
Streaming Video
9.7% of market
$665K
Competitive Landscape
Top advertisers ranked by monthly spend with channel allocation
| Rank | Advertiser | Spend | Channel Mix | Streaming % | Outlets |
|---|---|---|---|---|---|
| 1 | Thomas J Henry 34.7% market share | $2.39M | 9% | ||
| 2 | Jim Adler & Associates 12.6% market share | $866K | 2% | ||
| 3 | Ben Abbott & Associates 9.1% market share | $627K | 1% | ||
| 4 | Thompson Law 6.7% market share | $463K | 38% | ||
| 5 | Mullen & Mullen Law Firm 5% market share | $344K | 0% | ||
| 6 | Frenkel & Frenkel 3.7% market share | $255K | 12% | ||
| 7 | United Firm-La Liga Defensora 2.8% market share | $195K | 0% | ||
| 8 | Witherite Law Group 2.4% market share | $162K | 0% | ||
| 9 | Law Offices Of Erika N Salter 1.8% market share | $124K | 0% | ||
| 10 | Godsey Law Firm 1.5% market share | $104K | 0% | ||
| 11 | Hernandez Law Group 1.3% market share | $86K | 0% | ||
| 12 | Montgomery Law 1.2% market share | $80K | 0% | ||
| 13 | Lisinski Law Firm 1.1% market share | $76K | 1% | ||
| 14 | TopDog Law 1% market share | $71K | 1% | ||
| 15 | Godsey Martin 1% market share | $68K | 0% |
television
cable
radio
digital Display
streaming Video
newspaper
Streaming Video Deep Dive
$665K streaming spend | 9.7% of market
Top Streaming Platforms by Spend
Detailed platform breakdown not available for this market. Total streaming spend: $665K
Streaming Adopters
Thompson Law
38.3%Varghese Summersett
100%Traditional Holdouts
Jim Adler & Associates
2.4%Ben Abbott & Associates
0.9%Mullen & Mullen Law Firm
0%United Firm-La Liga Defensora
0%Witherite Law Group
0%Market Opportunity
Dallas-Fort Worth is a $6.9M/month legal ad market. Only 9.7% goes to CTV/streaming while 46%+ of TV viewing is streaming.
Competitor Blind Spots
Jim Adler & Associates spends $866K/month with 2.4% on streaming
Ben Abbott & Associates spends $627K/month with 0.9% on streaming
Mullen & Mullen Law Firm spends $344K/month with 0% on streaming
United Firm-La Liga Defensora spends $194K/month with 0% on streaming
Witherite Law Group spends $161K/month with 0% on streaming
The streaming play: Thompson Law leads streaming at 38.3%. Major advertisers like Jim Adler & Associates have minimal streaming presence—leaving audiences uncaptured.
$6.9M
Monthly Market
#5
DMA Rank
148
Active Advertisers
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Limited availability: One firm per market. If Dallas-Fort Worth is available, it won't be for long.
Data: Taqtics Market Intelligence | December 2025 | Generated 2026-01-09