Legal Advertising Market Intelligence
$4.81M
Monthly Ad Spend
98
Active Advertisers
64.7%
Top 5 Market Share
13.9%
Streaming Spend
Quick Insight: Only 13.9% of this market's ad spend goes to streaming—well below the national average. The CTV lane is wide open.
Channel Analysis
6-channel breakdown of legal advertising spend
49.6%
31.2%
12.1%
Television
Radio
Streaming Video
Cable
Newspaper
Digital Display
Television
49.6% of market
$2.38M
Top Outlets
WPVI-TV
$799K
WTXF-TV
$449K
KYW-TV
$380K
WPHL-TV
$265K
Cable
5.3% of market
$255K
Top Outlets
Fox News
$65K
CNN
$42K
MSNBC
$41K
TBS
$29K
Radio
31.2% of market
$1.50M
Top Outlets
WUSL-FM
$169K
WRNB-FM
$201K
WIOQ-FM
$149K
WRFF-FM
$139K
Digital Display
0.8% of market
$38K
Top Outlets
Philadelphia Eagles
$30K
WLEV-FM
$4K
WCTO-FM
$2K
WEEX-AM
$885
Streaming Video
12.1% of market
$580K
Top Outlets
YouTube TV
$382K
YouTube - CTV & Browsers
$49K
Prime Video
$50K
Tubi
$18K
Newspaper
1% of market
$50K
Top Outlets
Metro Philadelphia
$50K
Competitive Landscape
Top advertisers ranked by monthly spend with channel allocation
| Rank | Advertiser | Spend | Channel Mix | Streaming % | Outlets |
|---|---|---|---|---|---|
| 1 | Morgan & Morgan 26.6% market share | $1.28M | 10% | 41 | |
| 2 | Spear Greenfield 12.5% market share | $601K | 25% | 21 | |
| 3 | Kline & Specter 11% market share | $529K | 12% | 18 | |
| 4 | TopDog Law 8.6% market share | $414K | 0% | 11 | |
| 5 | Lundy Law 8.2% market share | $393K | 1% | 23 | |
| 6 | Gilman & Bedigian 3.7% market share | $177K | 16% | 7 | |
| 7 | J Fine Law 3.5% market share | $167K | 0% | 8 | |
| 8 | Pond Lehocky Giordano 3.1% market share | $150K | 14% | 23 | |
| 9 | Stern & Cohen 2.8% market share | $136K | 16% | 16 | |
| 10 | Messa & Associates 1.8% market share | $87K | 5% | 9 | |
| 11 | Saltz Mongeluzzi Bendesky 1.8% market share | $85K | 8% | 9 | |
| 12 | Medical Malpractice-Cohen 1.7% market share | $84K | 0% | 1 | |
| 13 | Stark & Stark 1.5% market share | $70K | 14% | 6 | |
| 14 | Silvers Langsam & Weitzman 1.4% market share | $67K | 0% | 5 | |
| 15 | Asbestos Cancer-Victims Justice Group 1.1% market share | $54K | 96% | 13 |
television
cable
radio
digital Display
streaming Video
newspaper
Streaming Video Deep Dive
$580K streaming spend | 12.1% of market
Top Streaming Platforms by Spend
YouTube TV
$382K
(66%)
Prime Video
$50K
(9%)
YouTube - CTV & Browsers
$49K
(8%)
CW TV
$35K
(6%)
Sling
$24K
(4%)
The Roku Channel
$20K
(3%)
Tubi
$18K
(3%)
Pluto TV
$11K
(2%)
YouTube TV dominates streaming spend—capturing 66% of all streaming dollars.
Streaming Adopters
Spear Greenfield
25.3%Asbestos Cancer-Victims Justice Group
95.8%Allied Injury Group
99.9%Burg Simpson Eldredge Hersh & Jardine
100%Traditional Holdouts
TopDog Law
0.1%Lundy Law
1.4%J Fine Law
0%Messa & Associates
4.9%Medical Malpractice-Cohen
0%Market Opportunity
Philadelphia is a $4.8M/month legal ad market—more than double Charlotte—yet only 12% goes to streaming. The giants (Morgan & Morgan, TopDog, Lundy) are locked in a radio and broadcast battle, leaving CTV wide open.
Competitor Blind Spots
TopDog Law spends $414K/month with 0.1% on streaming
Lundy Law spends $393K/month with 1.4% on streaming
J Fine Law spends $167K/month with 0% on streaming
Silvers Langsam & Weitzman spends $67K/month with 0% on streaming
Cordell & Cordell spends $46K/month with 0% on streaming
The streaming play: Only Spear Greenfield (25%) and a few mass tort advertisers have meaningful streaming presence. YouTube TV captures $382K/month—mostly from just 10 advertisers. The streaming lane is remarkably open for a top-5 DMA.
$4.8M
Monthly Market
#4
DMA Rank
98
Active Advertisers
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Data: Taqtics Market Intelligence | November 2025 | Generated 2025-12-30