Market intelligence · November 2025
Philadelphia, PA
$4.8M moves through Philadelphia every month across 98 firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · November 2025 · 98 advertisers · 38,478 airings tracked
CTV opportunity
The open lane, scored.
Philadelphia scores 92/100 for open CTV inventory. 86.1% of spend still runs on traditional channels while streaming sits at 13.9%.
Source: Taqtics Market Intelligence · November 2025 · 98 advertisers · 38,478 airings tracked
Channel mix
Every channel, every dollar.
Philadelphia's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
-
Television 49.6% $2.4M 10,652 spots
- WPVI-TV $799K 1,296 spots
- WTXF-TV $449K 1,455 spots
- KYW-TV $380K 1,144 spots
- WPHL-TV $265K 1,822 spots
- WCAU-TV $183K 664 spots
-
Cable 5.3% $255K 1,215 spots
- Fox News $65K 173 spots
- CNN $42K 224 spots
- MSNBC $41K 145 spots
- TBS $29K 131 spots
- ESPN $36K 84 spots
-
Radio 31.2% $1.5M 24,519 spots
- WUSL-FM $169K 2,433 spots
- WRNB-FM $201K 2,535 spots
- WIOQ-FM $149K 1,881 spots
- WRFF-FM $139K 1,957 spots
- WDAS-FM $227K 2,298 spots
-
Streaming 12.1% $580K 790 spots
- YouTube TV $382K 27 spots
- YouTube - CTV & Browsers $49K 414 spots
- Prime Video $50K 45 spots
- Tubi $18K 2 spots
- CW TV $35K 5 spots
-
Digital display 0.8% $38K 676 spots
- Philadelphia Eagles [philadelphiaeagles.com] $30K 187 spots
- WLEV-FM [wlevradio.com] $4K 157 spots
- WCTO-FM [catcountry96.com] $2K 127 spots
- WEEX-AM [espnlv.com] $885 95 spots
- WCAU-TV [nbcphiladelphia.com] $227 65 spots
-
Newspaper 1.0% $50K 23 spots
- Metro Philadelphia $50K 23 spots
Source: Taqtics Market Intelligence · November 2025 · 98 advertisers · 38,478 airings tracked
Competitive landscape
Who's writing the checks.
The firms spending in Philadelphia, ranked by monthly spend. Channel split and streaming adoption sit beside each name, so the gaps read at a glance.
| Rank | Advertiser | Channel split | |||
|---|---|---|---|---|---|
| #1 | Morgan & Morgan 41 outlets Buys: WPVI-TV, WTXF-TV, WOGL-FM, WIOQ-FM, WRNB-FM | $1.3M | 26.6% | 10% | |
| #2 | Spear Greenfield 21 outlets Buys: YouTube TV, WPVI-TV, KYW-TV, WUSL-FM, WDAS-FM | $601K | 12.5% | 25% | |
| #3 | Kline & Specter 18 outlets Buys: WPVI-TV, KYW-TV, WTXF-TV, WDPN-TV, YouTube TV | $529K | 11% | 12% | |
| #4 | TopDog Law 11 outlets Buys: WUSL-FM, WIOQ-FM, WDAS-FM, WRFF-FM, WUMR-FM | $414K | 8.6% | 0.1% gap | |
| #5 | Lundy Law 23 outlets Buys: WDAS-FM, WXTU-FM, WBEN-FM, WRFF-FM, WPVI-TV | $393K | 8.2% | 1.4% gap | |
| #6 | Gilman & Bedigian 7 outlets Buys: WPVI-TV, YouTube TV, KYW-TV, WPHL-TV, WPSG-TV | $177K | 3.7% | 16% | |
| #7 | J Fine Law 8 outlets Buys: WDAS-FM, WRNB-FM, WUSL-FM, WPPZ-FM, WIOQ-FM | $167K | 3.5% | 0.0% gap | |
| #8 | Pond Lehocky Giordano 23 outlets Buys: Philadelphia Eagles, WPVI-TV, YouTube TV, WCAU-TV, WTXF-TV | $150K | 3.1% | 14% | |
| #9 | Stern & Cohen 16 outlets Buys: YouTube - CTV & Browsers, WPVI-TV, WTXF-TV, WWSI-TV, WCAU-TV | $136K | 2.8% | 16% | |
| #10 | Messa & Associates 9 outlets Buys: WPVI-TV, WCAU-TV, Prime Video, WTXF-TV, Hulu | $87K | 1.8% | 4.9% | |
| #11 | Saltz Mongeluzzi Bendesky 9 outlets Buys: Fox News, WPVI-TV, CNN, KYW-TV, YouTube - Android App | $85K | 1.8% | 8% | |
| #12 | Medical Malpractice-Cohen 1 outlets Buys: WPVI-TV | $84K | 1.7% | 0.0% | |
| #13 | Stark & Stark 6 outlets Buys: WTXF-TV, KYW-TV, WPVI-TV, Tubi, WCAU-TV | $70K | 1.5% | 14% | |
| #14 | Silvers Langsam & Weitzman 5 outlets Buys: MSNBC, CNN, WRNB-FM, TBS, WPPZ-FM | $67K | 1.4% | 0.0% | |
| #15 | Asbestos Cancer-Victims Justice Group 13 outlets Buys: Prime Video, YouTube TV, CW TV, Paramount Plus, Hulu | $54K | 1.1% | 96% leaning in | |
| #16 | Cordell & Cordell 6 outlets Buys: KYW-AM, WMMR-FM, WBEB-FM, WMGK-FM, WPEN-FM | $46K | 1% | 0.0% | |
| #17 | Roundup-Silvers 2 outlets Buys: WRNB-FM, WPPZ-FM | $40K | 0.8% | 0.0% | |
| #18 | Silver & Silver 3 outlets Buys: WPHL-TV, KYW-TV, WPSG-TV | $31K | 0.6% | 0.0% | |
| #19 | Allied Injury Group 9 outlets Buys: CW TV, Hulu, Paramount Plus, Prime Video, Netflix | $31K | 0.6% | 100% leaning in | |
| #20 | Burg Simpson Eldredge Hersh & Jardine 1 outlets Buys: YouTube TV | $29K | 0.6% | 100% leaning in |
Open lanes
- TopDog Law spends $414K/month with 0.1% on streaming
- Lundy Law spends $393K/month with 1.4% on streaming
- J Fine Law spends $167K/month with 0% on streaming
- Silvers Langsam & Weitzman spends $67K/month with 0% on streaming
- Cordell & Cordell spends $46K/month with 0% on streaming
Source: Taqtics Market Intelligence · November 2025 · 98 advertisers · 38,478 airings tracked
Who owns the airwaves
The buy-side board.
The stations and platforms the Philadelphia firms are competing over, by spend and the house leader on each.
Top TV stations
| WPVI-TV | $799K | 12 firms | WPVI-TV (6ABC) |
| WTXF-TV | $449K | 15 firms | Morgan & Morgan |
| KYW-TV | $380K | 14 firms | Kline & Specter |
| WPHL-TV | $265K | 16 firms | Morgan & Morgan |
| WPSG-TV | $191K | 10 firms | Spear Greenfield |
Top radio stations
| WDAS-FM | $227K | 6 firms | TopDog Law |
| WRNB-FM | $201K | 10 firms | Morgan & Morgan |
| WUSL-FM | $169K | 6 firms | TopDog Law |
| WIOQ-FM | $149K | 6 firms | TopDog Law |
| WRFF-FM | $139K | 9 firms | TopDog Law |
Top streaming platforms
| YouTube TV | $382K | 10 firms | Spear Greenfield |
| Prime Video | $50K | 10 firms | Asbestos Cancer-Victims Justice Group |
| YouTube - CTV & Browsers | $49K | 35 firms | Morgan & Morgan |
| CW TV | $35K | 2 firms | Allied Injury Group |
| Sling | $24K | 3 firms | Morgan & Morgan |
Top cable networks
| Fox News | $65K | 12 firms | Morgan & Morgan |
| CNN | $42K | 7 firms | Silvers Langsam & Weitzman |
| MSNBC | $41K | 4 firms | Silvers Langsam & Weitzman |
| ESPN | $36K | 7 firms | Banks Law |
| TBS | $29K | 6 firms | Morgan & Morgan |
Top digital placements
| Philadelphia Eagles [philadelphiaeagles.com] | $30K | 1 firms | Pond Lehocky Giordano |
| WLEV-FM [wlevradio.com] | $4K | 1 firms | Kitay Law Offices |
| WCTO-FM [catcountry96.com] | $2K | 1 firms | Kitay Law Offices |
Source: Taqtics Market Intelligence · November 2025 · 98 advertisers · 38,478 airings tracked
Spend trend
Philadelphia, prior to now.
Philadelphia contracted 4.3% to $4.6M/month, a drop of $207K.
Source: Taqtics Market Intelligence · November 2025 · 98 advertisers · 38,478 airings tracked
The read
Philadelphia: $4.8M Market Still Fighting the Old War
Philadelphia is a $4.8M/month legal ad market, more than double Charlotte, yet only 12% goes to streaming. The giants (Morgan & Morgan, TopDog, Lundy) are locked in a radio and broadcast battle, leaving CTV wide open.
Only Spear Greenfield (25%) and a few mass tort advertisers have meaningful streaming presence. YouTube TV captures $382K/month, mostly from just 10 advertisers. The streaming lane is remarkably open for a top-5 DMA.
Source: Taqtics Market Intelligence · November 2025 · 98 advertisers · 38,478 airings tracked
Go deeper
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Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · November 2025 · 98 advertisers · 38,478 airings tracked