Market intelligence · December 2025
Houston, TX
$7.2M moves through Houston every month across 162 firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · December 2025 · 162 advertisers · 36,137 airings tracked
CTV opportunity
The open lane, scored.
Houston scores 72/100 for open CTV inventory. 81.9% of spend still runs on traditional channels while streaming sits at 18.1%.
Source: Taqtics Market Intelligence · December 2025 · 162 advertisers · 36,137 airings tracked
Channel mix
Every channel, every dollar.
Houston's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 48.5% $3.5M 13,413 spots
- Cable 1.4% $102K 962 spots
- Radio 32.0% $2.3M 20,951 spots
- Streaming 18.1% $1.3M 811 spots
Source: Taqtics Market Intelligence · December 2025 · 162 advertisers · 36,137 airings tracked
Competitive landscape
Who's writing the checks.
The firms spending in Houston, ranked by monthly spend. Channel split and streaming adoption sit beside each name, so the gaps read at a glance.
| Rank | Advertiser | Channel split | |||
|---|---|---|---|---|---|
| #1 | Jim Adler & Associates | $1.2M | 16.8% | 6% | |
| #2 | Terry Bryant Accident & Injury Law | $849K | 11.8% | 28% | |
| #3 | Allied Injury Group | $390K | 5.4% | 50% leaning in | |
| #4 | Smith & Hassler | $384K | 5.4% | 26% | |
| #5 | Asbestos Cancer-Victims Justice Group | $223K | 3.1% | 97% leaning in | |
| #6 | Attorney Brian White Personal Injury Lawyers | $202K | 2.8% | 28% | |
| #7 | Domingo Garcia Law Office | $196K | 2.7% | 0.0% gap | |
| #8 | Nava Law Group | $193K | 2.7% | 0.0% gap | |
| #9 | Gomel & Associates | $188K | 2.6% | 0.0% gap | |
| #10 | Justinian & Associates | $170K | 2.4% | n/a | 100% leaning in |
| #11 | Attorney Steve Lee | $162K | 2.3% | 0.0% gap | |
| #12 | Martin Law Firm PC | $146K | 2% | 0.0% | |
| #13 | Law Offices Of Justinian C Lane | $128K | 1.8% | 0.0% | |
| #14 | Asbestos Cancer-Justinian | $125K | 1.7% | 0.0% | |
| #15 | United Firm-La Liga Defensora | $120K | 1.7% | 0.0% | |
| #16 | Morgan & Morgan | $115K | 1.6% | 15% | |
| #17 | Law Offices Of Hilda Sibrian | $105K | 1.5% | 0.1% | |
| #18 | Godsey Martin | $100K | 1.4% | 0.0% | |
| #19 | Godsey Law Firm | $100K | 1.4% | 0.0% | |
| #20 | KRW Lawyers | $96K | 1.3% | 78% leaning in |
Open lanes
- Domingo Garcia Law Office spends $196K/month with 0% on streaming
- Nava Law Group spends $193K/month with 0% on streaming
- Gomel & Associates spends $188K/month with 0% on streaming
- Attorney Steve Lee spends $162K/month with 0% on streaming
- Martin Law Firm PC spends $146K/month with 0% on streaming
Source: Taqtics Market Intelligence · December 2025 · 162 advertisers · 36,137 airings tracked
Spend trend
Houston, prior to now.
Houston grew 20% to $7.2M/month, a gain of $1.2M.
Source: Taqtics Market Intelligence · December 2025 · 162 advertisers · 36,137 airings tracked
The read
Houston: $7.2M Market Has Modest Streaming Adoption
Houston is a $7.2M/month legal ad market. At 18.1% streaming, there's still significant room for CTV growth.
Justinian & Associates leads streaming at 100.0%. Major advertisers like Domingo Garcia Law Office have minimal streaming presence, leaving audiences uncaptured.
Source: Taqtics Market Intelligence · December 2025 · 162 advertisers · 36,137 airings tracked
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Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · December 2025 · 162 advertisers · 36,137 airings tracked