Market intelligence · September 2025

DMA #163 Emerging market

Biloxi-Gulfport, MS

$868K moves through Biloxi every month across dozens of firms. We read it market by market, station by station.

$868K Monthly ad spend +6.9% vs prior
18% Streaming share
36.4% Top advertiser
18% On streaming today

Source: Taqtics analysis of AdImpact data · September 2025

CTV opportunity

The open lane.

82% lane still open

Biloxi runs 18% of its legal ad spend on streaming, which leaves 82% of the lane open on traditional channels.

18% streaming today
82% still traditional

Source: Taqtics analysis of AdImpact data · September 2025

Channel mix

Where the money goes.

Biloxi's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 72.0% $625K
  • Cable 10.0% $87K
  • Streaming 18.0% $156K

Source: Taqtics analysis of AdImpact data · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Biloxi, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Morris Bart Attorney $315K 36.4% 0.0%
#2 Alexander Shunnarah $81K 9.3% 0.0%
#3 Maloney Lyons $76K 8.8% 0.0%
#4 Maloney-Lyons $49K 5.7% 0.0%
#5 Gordon McKernan $44K 5% 0.0%

Source: Taqtics analysis of AdImpact data · September 2025

Spend trend

Biloxi, prior to now.

Biloxi grew 6.9% to $868K/month, a gain of $56K.

Source: Taqtics analysis of AdImpact data · September 2025

The read

Biloxi runs $868K/month. Morris Bart Attorney leads at 36.4% share. Streaming sits at 18%, leaving 82% of the lane on traditional channels.

Morris Bart dominates at 36% share ($315K) in $868K market. Only 18% streaming. CTV reaches audiences broadcast misses.

Source: Taqtics analysis of AdImpact data · September 2025

Your seat

You just saw the Biloxi board.

One firm per market gets it built around their position.

Claim my market read

Spend market by market, channel gaps, and the open streaming lane for Biloxi. No pitch deck.

Source: Taqtics analysis of AdImpact data · September 2025