Market intelligence · September 2025

DMA #163 Emerging market

Biloxi-Gulfport, MS

$868K moves through Biloxi every month across dozens of firms. We read it firm by firm, station by station.

$868K Monthly ad spend +6.9% vs prior
18% Streaming share
36.4% Top advertiser
18% On streaming today

Source: Taqtics Market Intelligence · September 2025

CTV opportunity

The open lane.

82% lane still open

Biloxi runs 18% of its legal ad spend on streaming, which leaves 82% of the lane open on traditional channels.

18% streaming today
82% still traditional

Source: Taqtics Market Intelligence · September 2025

Channel mix

Where the money goes.

Biloxi's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 72.0% $625K
  • Cable 10.0% $87K
  • Streaming 18.0% $156K

Source: Taqtics Market Intelligence · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Biloxi, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Morris Bart Attorney $315K 36.4% 0.0%
#2 Alexander Shunnarah $81K 9.3% 0.0%
#3 Maloney Lyons $76K 8.8% 0.0%
#4 Maloney-Lyons $49K 5.7% 0.0%
#5 Gordon McKernan $44K 5% 0.0%

Source: Taqtics Market Intelligence · September 2025

Spend trend

Biloxi, prior to now.

Biloxi grew 6.9% to $868K/month, a gain of $56K.

Source: Taqtics Market Intelligence · September 2025

The read

Biloxi runs $868K/month. Morris Bart Attorney leads at 36.4% share. Streaming sits at 18%, leaving 82% of the lane on traditional channels.

Morris Bart dominates at 36% share ($315K) in $868K market. Only 18% streaming. CTV reaches audiences broadcast misses.

Source: Taqtics Market Intelligence · September 2025

Your seat

You just saw the Biloxi board.

One firm per market gets it built around their position.

Claim my market read

Firm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.

Source: Taqtics Market Intelligence · September 2025