Legal Advertising Market Brief
September 2025
$867,617
Monthly Legal Ad Spend
6.9%
vs. Prior Month
Morris Bart Attorney
$315K (36%)
Alexander Shunnarah
$81K (9%)
Maloney Lyons
$76K (9%)
Maloney-Lyons
$49K (6%)
Gordon McKernan
$44K (5%)
All Others
$302K (35%)
Broadcast
72%
WLOX, WXXV
CTV & Streaming
18%
YouTube, Tubi, PlayStation, DirecTV Stream, etc.
Cable
10%
Regional cable networks
Morris Bart dominates at 36.4% in this smaller Gulf Coast market. Regional Louisiana firms spill over here. CTV can reach audiences the broadcast giants miss.
The firms winning in CTV aren't competing for the same broadcast spots. They're building presence where the audience actually is—and measuring what works.
In a $867,617/month market:
•
The top spender controls 36% of voice
•
5 firms control 65% of total spend
•
35% is fragmented across dozens of advertisers
•
Most are fighting for the same broadcast inventory
A CTV-first strategy in Biloxi means:
→
Reaching injury-likely households — ER visits, urgent care, collision signals — not "Adults 25-54"
→
Tracking what matters — site visits from our audience pool, calls from your website, calls directly from the ad via CallRail
→
Staying visible from living room to phone — CTV in the living room, retargeting on social, branded search when they're ready. Same audience, every touchpoint.
→
Exclusive access — your competitors can't buy into the same audience pool. You're in, they're out.
We'll show you your realistic reach and frequency, investment scenarios, and how to build presence without competing on CPM.
Book a Biloxi Strategy Call →Data: Taqtics Market Intelligence, September 2025
Includes broadcast, cable, and CTV/streaming for legal services.