taqtics. Pull my market read

Market intelligence · September 2025

DMA #178 Emerging market

Harrisonburg, VA

$193K moves through Harrisonburg every month across dozens of firms. We read it market by market, station by station.

$193K Monthly ad spend +14.3% vs prior
23% Streaming share
12.6% Top advertiser
23% On streaming today

Source: Taqtics analysis of AdImpact data · September 2025

CTV opportunity

The open lane.

77% lane still open

Harrisonburg runs 23% of its legal ad spend on streaming, which leaves 77% of the lane open on traditional channels.

23% streaming today
77% still traditional

Source: Taqtics analysis of AdImpact data · September 2025

Channel mix

Where the money goes.

Harrisonburg's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 54.0% $104K
  • Cable 23.0% $45K
  • Streaming 23.0% $45K

Source: Taqtics analysis of AdImpact data · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Harrisonburg, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Ritchie Law Firm $24K 12.6% 0.0%
#2 Marks & Harrison $14K 7.5% 0.0%
#3 Morgan & Morgan $10K 5.3% 0.0%
#4 Dimopoulos Injury $10K 5.1% 0.0%
#5 Hammond Townsend $9K 4.6% 0.0%

Source: Taqtics analysis of AdImpact data · September 2025

Spend trend

Harrisonburg, prior to now.

Harrisonburg grew 14.3% to $193K/month, a gain of $24K.

Source: Taqtics analysis of AdImpact data · September 2025

The read

Harrisonburg runs $193K/month. Ritchie Law Firm leads at 12.6% share. Streaming sits at 23%, leaving 77% of the lane on traditional channels.

14% growth in smallest DMA ($193K market) with 23% streaming. Ritchie Law leads at just $24K. Even $10K/month CTV spend can establish dominant market presence.

Source: Taqtics analysis of AdImpact data · September 2025

Go deeper

The full market-intelligence cluster.

Local CTV strategy How firms win a DMA on streaming CTV vs traditional Where the lanes actually diverge CTV costs and ROI Budgeting the streaming buy How DMA spend works Reading a market by rank Morgan & Morgan by market The biggest spender, market by market Top legal advertisers The national leaderboard Streaming cost by market CTV pricing across DMAs

Nearby markets

Biloxi #163Salisbury #143Columbus-Tupelo #133 All markets

Your seat

You just saw the Harrisonburg board.

One firm per market gets it built around their position.

Claim my market read

Spend market by market, channel gaps, and the open streaming lane for Harrisonburg. No pitch deck.

Source: Taqtics analysis of AdImpact data · September 2025