Market intelligence · September 2025
Columbus-Tupelo-West Point, MS
$1.6M moves through Columbus-Tupelo every month across dozens of firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · September 2025
CTV opportunity
The open lane.
Columbus-Tupelo runs 18% of its legal ad spend on streaming, which leaves 82% of the lane open on traditional channels.
Source: Taqtics Market Intelligence · September 2025
Channel mix
Where the money goes.
Columbus-Tupelo's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 73.0% $1.1M
- Cable 9.0% $140K
- Streaming 18.0% $279K
Source: Taqtics Market Intelligence · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Columbus-Tupelo, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Richard Schwartz | $316K | 20.4% | 0.0% |
| #2 | NST Attorneys At Law | $181K | 11.7% | 0.0% |
| #3 | Mama Justice | $132K | 8.5% | 0.0% |
| #4 | John Michael Bailey | $72K | 4.7% | 0.0% |
| #5 | Langston & Lott | $70K | 4.5% | 0.0% |
Source: Taqtics Market Intelligence · September 2025
Spend trend
Columbus-Tupelo, prior to now.
Columbus-Tupelo grew 19.3% to $1.6M/month, a gain of $250K.
Source: Taqtics Market Intelligence · September 2025
The read
Columbus-Tupelo runs $1.6M/month. Richard Schwartz leads at 20.4% share. Streaming sits at 18%, leaving 82% of the lane on traditional channels.
19% growth in $1.6M market with no Morgan presence. Only 18% streaming. Rare emerging market where CTV establishes early.
Source: Taqtics Market Intelligence · September 2025
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Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · September 2025