Market intelligence · September 2025

DMA #143 Emerging market

Salisbury, MD

$277K moves through Salisbury every month across dozens of firms. We read it firm by firm, station by station.

$277K Monthly ad spend +2.5% vs prior
22% Streaming share
5.2% Top advertiser
22% On streaming today

Source: Taqtics Market Intelligence · September 2025

CTV opportunity

The open lane.

78% lane still open

Salisbury runs 22% of its legal ad spend on streaming, which leaves 78% of the lane open on traditional channels.

22% streaming today
78% still traditional

Source: Taqtics Market Intelligence · September 2025

Channel mix

Where the money goes.

Salisbury's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 56.0% $155K
  • Cable 22.0% $61K
  • Streaming 22.0% $61K

Source: Taqtics Market Intelligence · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Salisbury, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Dimopoulos Injury $14K 5.2% 0.0%
#2 Gary Massey Injury $14K 4.9% 0.0%
#3 Morgan & Morgan $13K 4.8% 0.0%
#4 Law Office of Trapp $12K 4.5% 0.0%
#5 Schwartz & Schwartz $12K 4.4% 0.0%

Source: Taqtics Market Intelligence · September 2025

Spend trend

Salisbury, prior to now.

Salisbury grew 2.5% to $277K/month, a gain of $7K.

Source: Taqtics Market Intelligence · September 2025

The read

Salisbury runs $277K/month. Dimopoulos Injury leads at 5.2% share. Streaming sits at 22%, leaving 78% of the lane on traditional channels.

Ultra-fragmented $277K market with 22% streaming. Top 5 within 1% share, no leader. Modest CTV establishes leadership.

Source: Taqtics Market Intelligence · September 2025

Your seat

You just saw the Salisbury board.

One firm per market gets it built around their position.

Claim my market read

Firm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.

Source: Taqtics Market Intelligence · September 2025