Market intelligence · September 2025
Salisbury, MD
$277K moves through Salisbury every month across dozens of firms. We read it market by market, station by station.
Source: Taqtics analysis of AdImpact data · September 2025
CTV opportunity
The open lane.
Salisbury runs 22% of its legal ad spend on streaming, which leaves 78% of the lane open on traditional channels.
Source: Taqtics analysis of AdImpact data · September 2025
Channel mix
Where the money goes.
Salisbury's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 56.0% $155K
- Cable 22.0% $61K
- Streaming 22.0% $61K
Source: Taqtics analysis of AdImpact data · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Salisbury, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Dimopoulos Injury | $14K | 5.2% | 0.0% |
| #2 | Gary Massey Injury | $14K | 4.9% | 0.0% |
| #3 | Morgan & Morgan | $13K | 4.8% | 0.0% |
| #4 | Law Office of Trapp | $12K | 4.5% | 0.0% |
| #5 | Schwartz & Schwartz | $12K | 4.4% | 0.0% |
Source: Taqtics analysis of AdImpact data · September 2025
Spend trend
Salisbury, prior to now.
Salisbury grew 2.5% to $277K/month, a gain of $7K.
Source: Taqtics analysis of AdImpact data · September 2025
The read
Salisbury runs $277K/month. Dimopoulos Injury leads at 5.2% share. Streaming sits at 22%, leaving 78% of the lane on traditional channels.
Ultra-fragmented $277K market with 22% streaming. Top 5 within 1% share, no leader. Modest CTV establishes leadership.
Source: Taqtics analysis of AdImpact data · September 2025
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Your seat
You just saw the Salisbury board.
One firm per market gets it built around their position.
Claim my market readSpend market by market, channel gaps, and the open streaming lane for Salisbury. No pitch deck.
Source: Taqtics analysis of AdImpact data · September 2025