Market intelligence · September 2025

DMA #143 Emerging market

Salisbury, MD

$277K moves through Salisbury every month across dozens of firms. We read it market by market, station by station.

$277K Monthly ad spend +2.5% vs prior
22% Streaming share
5.2% Top advertiser
22% On streaming today

Source: Taqtics analysis of AdImpact data · September 2025

CTV opportunity

The open lane.

78% lane still open

Salisbury runs 22% of its legal ad spend on streaming, which leaves 78% of the lane open on traditional channels.

22% streaming today
78% still traditional

Source: Taqtics analysis of AdImpact data · September 2025

Channel mix

Where the money goes.

Salisbury's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 56.0% $155K
  • Cable 22.0% $61K
  • Streaming 22.0% $61K

Source: Taqtics analysis of AdImpact data · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Salisbury, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Dimopoulos Injury $14K 5.2% 0.0%
#2 Gary Massey Injury $14K 4.9% 0.0%
#3 Morgan & Morgan $13K 4.8% 0.0%
#4 Law Office of Trapp $12K 4.5% 0.0%
#5 Schwartz & Schwartz $12K 4.4% 0.0%

Source: Taqtics analysis of AdImpact data · September 2025

Spend trend

Salisbury, prior to now.

Salisbury grew 2.5% to $277K/month, a gain of $7K.

Source: Taqtics analysis of AdImpact data · September 2025

The read

Salisbury runs $277K/month. Dimopoulos Injury leads at 5.2% share. Streaming sits at 22%, leaving 78% of the lane on traditional channels.

Ultra-fragmented $277K market with 22% streaming. Top 5 within 1% share, no leader. Modest CTV establishes leadership.

Source: Taqtics analysis of AdImpact data · September 2025

Your seat

You just saw the Salisbury board.

One firm per market gets it built around their position.

Claim my market read

Spend market by market, channel gaps, and the open streaming lane for Salisbury. No pitch deck.

Source: Taqtics analysis of AdImpact data · September 2025