Market intelligence · September 2025
Richmond-Petersburg, VA
$1.5M moves through Richmond every month across dozens of firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · September 2025
CTV opportunity
The open lane.
Richmond runs 22% of its legal ad spend on streaming, which leaves 78% of the lane open on traditional channels.
Source: Taqtics Market Intelligence · September 2025
Channel mix
Where the money goes.
Richmond's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 60.0% $878K
- Cable 18.0% $263K
- Streaming 22.0% $322K
Source: Taqtics Market Intelligence · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Richmond, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Morgan & Morgan | $243K | 16.6% | 0.0% |
| #2 | Marks & Harrison | $87K | 6% | 0.0% |
| #3 | Allen, Allen, Allen | $84K | 5.8% | 0.0% |
| #4 | Tronfeld West & Durrett | $63K | 4.3% | 0.0% |
| #5 | Dimopoulos Injury | $62K | 4.3% | 0.0% |
Source: Taqtics Market Intelligence · September 2025
Spend trend
Richmond, prior to now.
Richmond grew 6.5% to $1.5M/month, a gain of $90K.
Source: Taqtics Market Intelligence · September 2025
The read
Richmond runs $1.5M/month. Morgan & Morgan leads at 16.6% share. Streaming sits at 22%, leaving 78% of the lane on traditional channels.
Morgan at $243K (17% share) in $1.5M market. 22% streaming. Strong local firms compete. CTV differentiates from broadcast.
Source: Taqtics Market Intelligence · September 2025
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Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · September 2025