Market intelligence · September 2025
Richmond-Petersburg, VA
$1.5M moves through Richmond every month across dozens of firms. We read it market by market, station by station.
Source: Taqtics analysis of AdImpact data · September 2025
CTV opportunity
The open lane.
Richmond runs 22% of its legal ad spend on streaming, which leaves 78% of the lane open on traditional channels.
Source: Taqtics analysis of AdImpact data · September 2025
Channel mix
Where the money goes.
Richmond's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 60.0% $878K
- Cable 18.0% $263K
- Streaming 22.0% $322K
Source: Taqtics analysis of AdImpact data · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Richmond, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Morgan & Morgan | $243K | 16.6% | 0.0% |
| #2 | Marks & Harrison | $87K | 6% | 0.0% |
| #3 | Allen, Allen, Allen | $84K | 5.8% | 0.0% |
| #4 | Tronfeld West & Durrett | $63K | 4.3% | 0.0% |
| #5 | Dimopoulos Injury | $62K | 4.3% | 0.0% |
Source: Taqtics analysis of AdImpact data · September 2025
Spend trend
Richmond, prior to now.
Richmond grew 6.5% to $1.5M/month, a gain of $90K.
Source: Taqtics analysis of AdImpact data · September 2025
The read
Richmond runs $1.5M/month. Morgan & Morgan leads at 16.6% share. Streaming sits at 22%, leaving 78% of the lane on traditional channels.
Morgan at $243K (17% share) in $1.5M market. 22% streaming. Strong local firms compete. CTV differentiates from broadcast.
Source: Taqtics analysis of AdImpact data · September 2025
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Your seat
You just saw the Richmond board.
One firm per market gets it built around their position.
Claim my market readSpend market by market, channel gaps, and the open streaming lane for Richmond. No pitch deck.
Source: Taqtics analysis of AdImpact data · September 2025