Legal Advertising Market Brief
September 2025
$3.3M
Monthly Legal Ad Spend
5.3%
vs. Prior Month
Morgan & Morgan
$631K (19%)
Brown & Crouppen
$296K (9%)
Goldblatt & Singer
$250K (8%)
DM Injury Law
$231K (7%)
Onder Law
$171K (5%)
All Others
$1.7M (51%)
Broadcast
66%
KMOV, KSDK, KTVI, KDNL
CTV & Streaming
20%
YouTube, Tubi, PlayStation, DirecTV Stream, etc.
Cable
14%
Regional cable networks
A competitive market with 5 strong regional players. Morgan leads at 19.4% but local firms have significant presence. CTV offers differentiation beyond the broadcast battle.
The firms winning in CTV aren't competing for the same broadcast spots. They're building presence where the audience actually is—and measuring what works.
In a $3.3M/month market:
•
The top spender controls 19% of voice
•
5 firms control 49% of total spend
•
51% is fragmented across dozens of advertisers
•
Most are fighting for the same broadcast inventory
A CTV-first strategy in St. Louis means:
→
Reaching injury-likely households — ER visits, urgent care, collision signals — not "Adults 25-54"
→
Tracking what matters — site visits from our audience pool, calls from your website, calls directly from the ad via CallRail
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Staying visible from living room to phone — CTV in the living room, retargeting on social, branded search when they're ready. Same audience, every touchpoint.
→
Exclusive access — your competitors can't buy into the same audience pool. You're in, they're out.
We'll show you your realistic reach and frequency, investment scenarios, and how to build presence without competing on CPM.
Book a St. Louis Strategy Call →Data: Taqtics Market Intelligence, September 2025
Includes broadcast, cable, and CTV/streaming for legal services.