Market intelligence · September 2025
St. Louis, MO
$3.3M moves through St. Louis every month across dozens of firms. We read it market by market, station by station.
Source: Taqtics analysis of AdImpact data · September 2025
CTV opportunity
The open lane.
St. Louis runs 20% of its legal ad spend on streaming, which leaves 80% of the lane open on traditional channels.
Source: Taqtics analysis of AdImpact data · September 2025
Channel mix
Where the money goes.
St. Louis's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 66.0% $2.1M
- Cable 14.0% $456K
- Streaming 20.0% $651K
Source: Taqtics analysis of AdImpact data · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in St. Louis, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Morgan & Morgan | $631K | 19.4% | 0.0% |
| #2 | Brown & Crouppen | $296K | 9.1% | 0.0% |
| #3 | Goldblatt & Singer | $250K | 7.7% | 0.0% |
| #4 | DM Injury Law | $231K | 7.1% | 0.0% |
| #5 | Onder Law | $171K | 5.3% | 0.0% |
Source: Taqtics analysis of AdImpact data · September 2025
Spend trend
St. Louis, prior to now.
St. Louis grew 5.3% to $3.3M/month, a gain of $165K.
Source: Taqtics analysis of AdImpact data · September 2025
The read
St. Louis runs $3.3M/month. Morgan & Morgan leads at 19.4% share. Streaming sits at 20%, leaving 80% of the lane on traditional channels.
Competitive $3.3M market with 20% streaming. Morgan and Brown & Crouppen run broadcast. Five regional firms, and CTV differentiates.
Source: Taqtics analysis of AdImpact data · September 2025
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Your seat
You just saw the St. Louis board.
One firm per market gets it built around their position.
Claim my market readSpend market by market, channel gaps, and the open streaming lane for St. Louis. No pitch deck.
Source: Taqtics analysis of AdImpact data · September 2025