Market intelligence · September 2025
St. Louis, MO
$3.3M moves through St. Louis every month across dozens of firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · September 2025
CTV opportunity
The open lane.
St. Louis runs 20% of its legal ad spend on streaming, which leaves 80% of the lane open on traditional channels.
Source: Taqtics Market Intelligence · September 2025
Channel mix
Where the money goes.
St. Louis's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 66.0% $2.1M
- Cable 14.0% $456K
- Streaming 20.0% $651K
Source: Taqtics Market Intelligence · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in St. Louis, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Morgan & Morgan | $631K | 19.4% | 0.0% |
| #2 | Brown & Crouppen | $296K | 9.1% | 0.0% |
| #3 | Goldblatt & Singer | $250K | 7.7% | 0.0% |
| #4 | DM Injury Law | $231K | 7.1% | 0.0% |
| #5 | Onder Law | $171K | 5.3% | 0.0% |
Source: Taqtics Market Intelligence · September 2025
Spend trend
St. Louis, prior to now.
St. Louis grew 5.3% to $3.3M/month, a gain of $165K.
Source: Taqtics Market Intelligence · September 2025
The read
St. Louis runs $3.3M/month. Morgan & Morgan leads at 19.4% share. Streaming sits at 20%, leaving 80% of the lane on traditional channels.
Competitive $3.3M market with 20% streaming. Morgan and Brown & Crouppen run broadcast. Five regional firms, and CTV differentiates.
Source: Taqtics Market Intelligence · September 2025
Go deeper
The full market-intelligence cluster.
Nearby markets
Your seat
You just saw the St. Louis board.
One firm per market gets it built around their position.
Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · September 2025