Market intelligence · September 2025

DMA #11 Major market

Tampa-St. Petersburg-Sarasota, FL

$5.5M moves through Tampa every month across dozens of firms. We read it market by market, station by station.

$5.5M Monthly ad spend +8.8% vs prior
22% Streaming share
24% Top advertiser
22% On streaming today

Source: Taqtics analysis of AdImpact data · September 2025

CTV opportunity

The open lane.

78% lane still open

Tampa runs 22% of its legal ad spend on streaming, which leaves 78% of the lane open on traditional channels.

22% streaming today
78% still traditional

Source: Taqtics analysis of AdImpact data · September 2025

Channel mix

Where the money goes.

Tampa's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 60.0% $3.3M
  • Cable 18.0% $999K
  • Streaming 22.0% $1.2M

Source: Taqtics analysis of AdImpact data · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Tampa, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Morgan & Morgan $1.3M 24% 0.0%
#2 Farah & Farah $668K 12% 0.0%
#3 Dimopoulos Injury $202K 3.6% 0.0%
#4 Dan Newlin & Partners $198K 3.6% 0.0%
#5 Winters & Yonkers $165K 3% 0.0%

Source: Taqtics analysis of AdImpact data · September 2025

Spend trend

Tampa, prior to now.

Tampa grew 8.8% to $5.5M/month, a gain of $449K.

Source: Taqtics analysis of AdImpact data · September 2025

The read

Tampa runs $5.5M/month. Morgan & Morgan leads at 24% share. Streaming sits at 22%, leaving 78% of the lane on traditional channels.

Morgan dominates at 24% share ($1.3M) on broadcast. Farah & Farah at $668K runs traditional. 22% streaming. CTV wide open.

Source: Taqtics analysis of AdImpact data · September 2025

Your seat

You just saw the Tampa board.

One firm per market gets it built around their position.

Claim my market read

Spend market by market, channel gaps, and the open streaming lane for Tampa. No pitch deck.

Source: Taqtics analysis of AdImpact data · September 2025