Market intelligence · September 2025

DMA #11 Major market

Tampa-St. Petersburg-Sarasota, FL

$5.5M moves through Tampa every month across dozens of firms. We read it firm by firm, station by station.

$5.5M Monthly ad spend +8.8% vs prior
22% Streaming share
24% Top advertiser
22% On streaming today

Source: Taqtics Market Intelligence · September 2025

CTV opportunity

The open lane.

78% lane still open

Tampa runs 22% of its legal ad spend on streaming, which leaves 78% of the lane open on traditional channels.

22% streaming today
78% still traditional

Source: Taqtics Market Intelligence · September 2025

Channel mix

Where the money goes.

Tampa's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 60.0% $3.3M
  • Cable 18.0% $999K
  • Streaming 22.0% $1.2M

Source: Taqtics Market Intelligence · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Tampa, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Morgan & Morgan $1.3M 24% 0.0%
#2 Farah & Farah $668K 12% 0.0%
#3 Dimopoulos Injury $202K 3.6% 0.0%
#4 Dan Newlin & Partners $198K 3.6% 0.0%
#5 Winters & Yonkers $165K 3% 0.0%

Source: Taqtics Market Intelligence · September 2025

Spend trend

Tampa, prior to now.

Tampa grew 8.8% to $5.5M/month, a gain of $449K.

Source: Taqtics Market Intelligence · September 2025

The read

Tampa runs $5.5M/month. Morgan & Morgan leads at 24% share. Streaming sits at 22%, leaving 78% of the lane on traditional channels.

Morgan dominates at 24% share ($1.3M) on broadcast. Farah & Farah at $668K runs traditional. 22% streaming. CTV wide open.

Source: Taqtics Market Intelligence · September 2025

Your seat

You just saw the Tampa board.

One firm per market gets it built around their position.

Claim my market read

Firm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.

Source: Taqtics Market Intelligence · September 2025