Market intelligence · October 2025

DMA #39 Mid-size market

Las Vegas, NV

$4.5M moves through Las Vegas every month across dozens of firms. We read it firm by firm, station by station.

$4.5M Monthly ad spend +6.9% vs prior
33% Streaming share
13.2% Top advertiser
33% On streaming today

Source: Taqtics Market Intelligence · October 2025

CTV opportunity

The open lane.

67% lane still open

Las Vegas runs 33% of its legal ad spend on streaming, which leaves 67% of the lane open on traditional channels.

33% streaming today
67% still traditional

Source: Taqtics Market Intelligence · October 2025

Channel mix

Where the money goes.

Las Vegas's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 52.0% $2.3M
  • Cable 15.0% $676K
  • Streaming 33.0% $1.5M

Source: Taqtics Market Intelligence · October 2025

Competitive landscape

Who's writing the checks.

The firms spending in Las Vegas, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Morgan & Morgan $594K 13.2% 0.0%
#2 Richard Harris Law $483K 10.7% 0.0%
#3 Paul Powell $327K 7.3% 0.0%
#4 Lerner & Rowe $227K 5% 0.0%
#5 Dimopoulos Injury Law $200K 4.4% 0.0%

Source: Taqtics Market Intelligence · October 2025

Spend trend

Las Vegas, prior to now.

Las Vegas grew 6.9% to $4.5M/month, a gain of $290K.

Source: Taqtics Market Intelligence · October 2025

The read

Las Vegas runs $4.5M/month. Morgan & Morgan leads at 13.2% share. Streaming sits at 33%, leaving 67% of the lane on traditional channels.

33% CTV, the highest streaming adoption. YouTube App captures $816K proving streaming works. Morgan and Richard Harris still broadcast-heavy.

Source: Taqtics Market Intelligence · October 2025

Your seat

You just saw the Las Vegas board.

One firm per market gets it built around their position.

Claim my market read

Firm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.

Source: Taqtics Market Intelligence · October 2025