Market intelligence · October 2025

DMA #39 Mid-size market

Las Vegas, NV

$4.5M moves through Las Vegas every month across dozens of firms. We read it market by market, station by station.

$4.5M Monthly ad spend +6.9% vs prior
33% Streaming share
13.2% Top advertiser
33% On streaming today

Source: Taqtics analysis of AdImpact data · October 2025

CTV opportunity

The open lane.

67% lane still open

Las Vegas runs 33% of its legal ad spend on streaming, which leaves 67% of the lane open on traditional channels.

33% streaming today
67% still traditional

Source: Taqtics analysis of AdImpact data · October 2025

Channel mix

Where the money goes.

Las Vegas's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 52.0% $2.3M
  • Cable 15.0% $676K
  • Streaming 33.0% $1.5M

Source: Taqtics analysis of AdImpact data · October 2025

Competitive landscape

Who's writing the checks.

The firms spending in Las Vegas, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Morgan & Morgan $594K 13.2% 0.0%
#2 Richard Harris Law $483K 10.7% 0.0%
#3 Paul Powell $327K 7.3% 0.0%
#4 Lerner & Rowe $227K 5% 0.0%
#5 Dimopoulos Injury Law $200K 4.4% 0.0%

Source: Taqtics analysis of AdImpact data · October 2025

Spend trend

Las Vegas, prior to now.

Las Vegas grew 6.9% to $4.5M/month, a gain of $290K.

Source: Taqtics analysis of AdImpact data · October 2025

The read

Las Vegas runs $4.5M/month. Morgan & Morgan leads at 13.2% share. Streaming sits at 33%, leaving 67% of the lane on traditional channels.

33% CTV, the highest streaming adoption. YouTube App captures $816K proving streaming works. Morgan and Richard Harris still broadcast-heavy.

Source: Taqtics analysis of AdImpact data · October 2025

Your seat

You just saw the Las Vegas board.

One firm per market gets it built around their position.

Claim my market read

Spend market by market, channel gaps, and the open streaming lane for Las Vegas. No pitch deck.

Source: Taqtics analysis of AdImpact data · October 2025