Market intelligence · December 2025
New York, NY
$14.5M moves through New York every month across 164 firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · December 2025 · 164 advertisers · 44,115 airings tracked
CTV opportunity
The open lane, scored.
New York scores 97/100 for open CTV inventory. 89% of spend still runs on traditional channels while streaming sits at 11%.
Source: Taqtics Market Intelligence · December 2025 · 164 advertisers · 44,115 airings tracked
Channel mix
Every channel, every dollar.
New York's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 51.4% $7.4M 13,767 spots
- Cable 9.2% $1.3M 5,833 spots
- Radio 28.5% $4.1M 22,887 spots
- Streaming 11.0% $1.6M 1,628 spots
Source: Taqtics Market Intelligence · December 2025 · 164 advertisers · 44,115 airings tracked
Competitive landscape
Who's writing the checks.
The firms spending in New York, ranked by monthly spend. Channel split and streaming adoption sit beside each name, so the gaps read at a glance.
| Rank | Advertiser | Channel split | |||
|---|---|---|---|---|---|
| #1 | Morgan & Morgan | $1.9M | 13.3% | 4.1% gap | |
| #2 | Barnes Firm | $1.1M | 7.9% | 15% | |
| #3 | Gorayeb & Associates | $804K | 5.6% | 0.0% gap | |
| #4 | Oresky & Associates | $774K | 5.3% | 0.0% gap | |
| #5 | Burns & Harris Attorneys At Law | $656K | 4.5% | 0.0% gap | |
| #6 | Shulman & Hill | $586K | 4% | 0.0% gap | |
| #7 | Ferro Kuba Mangano | $575K | 4% | 0.4% gap | |
| #8 | Cellino Law | $565K | 3.9% | 4.8% gap | |
| #9 | TopDog Law | $556K | 3.8% | 0.0% gap | |
| #10 | Silbowitz Garafola Silbowitz & Schatz | $512K | 3.5% | 0.0% gap | |
| #11 | Asbestos Cancer-Victims Justice Group | $485K | 3.4% | 100% leaning in | |
| #12 | Allied Injury Group | $461K | 3.2% | 43% leaning in | |
| #13 | Sleep Disorders Center Hidden Camera Abuse-Slater | $414K | 2.9% | 0.0% gap | |
| #14 | Jacoby & Meyers | $404K | 2.8% | 20% | |
| #15 | Gregory Spektor & Associates | $387K | 2.7% | 0.0% gap | |
| #16 | Yankowitz Law Firm | $294K | 2% | 29% | |
| #17 | Asbestos Cancer-Weitz | $264K | 1.8% | 0.0% gap | |
| #18 | Law Offices Of Michael S Lamonsoff | $236K | 1.6% | 0.0% gap | |
| #19 | 9/11 Victim Compensation Fund-Barasch | $235K | 1.6% | 0.0% gap | |
| #20 | Weitz & Luxenberg | $222K | 1.5% | 3.9% gap |
Open lanes
- Gorayeb & Associates spends $804K/month with 0% on streaming
- Oresky & Associates spends $774K/month with 0% on streaming
- Burns & Harris Attorneys At Law spends $656K/month with 0% on streaming
- Shulman & Hill spends $586K/month with 0% on streaming
- TopDog Law spends $556K/month with 0% on streaming
Source: Taqtics Market Intelligence · December 2025 · 164 advertisers · 44,115 airings tracked
Spend trend
New York, prior to now.
New York grew 7.3% to $14.5M/month, a gain of $980K.
Source: Taqtics Market Intelligence · December 2025 · 164 advertisers · 44,115 airings tracked
The read
New York: $14.5M Market With Just 11.0% Streaming
New York is a $14.5M/month legal ad market, the nation's largest DMA. Only 11.0% goes to streaming, leaving massive CTV inventory available.
Asbestos Cancer-Victims Justice Group leads streaming at 99.9%. Most major advertisers are heavily invested in traditional, creating opportunity in streaming.
Source: Taqtics Market Intelligence · December 2025 · 164 advertisers · 44,115 airings tracked
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Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · December 2025 · 164 advertisers · 44,115 airings tracked