Market intelligence · December 2025
Chicago, IL
$7.3M moves through Chicago every month across 108 firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · December 2025 · 108 advertisers · 32,473 airings tracked
CTV opportunity
The open lane, scored.
Chicago scores 70/100 for open CTV inventory. 80.2% of spend still runs on traditional channels while streaming sits at 19.8%.
Source: Taqtics Market Intelligence · December 2025 · 108 advertisers · 32,473 airings tracked
Channel mix
Every channel, every dollar.
Chicago's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 59.9% $4.4M 14,050 spots
- Cable 1.6% $115K 1,112 spots
- Radio 18.7% $1.4M 16,463 spots
- Streaming 19.8% $1.4M 848 spots
Source: Taqtics Market Intelligence · December 2025 · 108 advertisers · 32,473 airings tracked
Competitive landscape
Who's writing the checks.
The firms spending in Chicago, ranked by monthly spend. Channel split and streaming adoption sit beside each name, so the gaps read at a glance.
| Rank | Advertiser | Channel split | |||
|---|---|---|---|---|---|
| #1 | Malman Law | $998K | 13.7% | 34% leaning in | |
| #2 | Lerner & Rowe | $949K | 13% | 34% leaning in | |
| #3 | Postman Law | $768K | 10.6% | 14% | |
| #4 | Allen Law Group | $550K | 7.6% | 0.0% gap | |
| #5 | Ankin Law | $523K | 7.2% | 7% | |
| #6 | Horwitz Horwitz & Associates | $431K | 5.9% | 67% leaning in | |
| #7 | Davis Law Firm | $382K | 5.2% | 1.5% gap | |
| #8 | Consumer Law Group | $353K | 4.8% | 0.0% gap | |
| #9 | Witherite Law Group | $206K | 2.8% | 0.0% gap | |
| #10 | Law Offices Of Jeffery M Leving | $197K | 2.7% | 0.0% gap | |
| #11 | Vrdolyak Law Group | $190K | 2.6% | 38% leaning in | |
| #12 | Birth Injuries-Morgan | $161K | 2.2% | 0.2% gap | |
| #13 | Sam Adam Jr Law Group | $158K | 2.2% | 21% | |
| #14 | Law Offices Of Keith N Hasty | $144K | 2% | 0.0% | |
| #15 | Kenneth J Allen Law Group | $116K | 1.6% | n/a | 100% leaning in |
| #16 | TopDog Law | $112K | 1.5% | 0.2% | |
| #17 | Nash Disability Law | $93K | 1.3% | 0.4% | |
| #18 | Costa Ivone | $89K | 1.2% | 0.0% | |
| #19 | D&W Law Group | $87K | 1.2% | 0.0% | |
| #20 | Gumbiner Injury Law Group | $78K | 1.1% | 0.0% |
Open lanes
- Allen Law Group spends $550K/month with 0% on streaming
- Davis Law Firm spends $382K/month with 1.5% on streaming
- Consumer Law Group spends $353K/month with 0% on streaming
- Witherite Law Group spends $205K/month with 0% on streaming
- Law Offices Of Jeffery M Leving spends $197K/month with 0% on streaming
Source: Taqtics Market Intelligence · December 2025 · 108 advertisers · 32,473 airings tracked
Spend trend
Chicago, prior to now.
Chicago grew 12.3% to $7.3M/month, a gain of $800K.
Source: Taqtics Market Intelligence · December 2025 · 108 advertisers · 32,473 airings tracked
The read
Chicago: $7.3M Market Has Modest Streaming Adoption
Chicago is a $7.3M/month legal ad market. At 19.8% streaming, there's still significant room for CTV growth.
Horwitz Horwitz & Associates leads streaming at 66.6%. Major advertisers like Allen Law Group have minimal streaming presence, leaving audiences uncaptured.
Source: Taqtics Market Intelligence · December 2025 · 108 advertisers · 32,473 airings tracked
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Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · December 2025 · 108 advertisers · 32,473 airings tracked