Market intelligence · December 2025
Los Angeles, CA
$22.5M moves through Los Angeles every month across 160 firms. We read it market by market, station by station.
Source: Taqtics analysis of AdImpact data · December 2025 · 160 advertisers · 58,203 airings tracked
CTV opportunity
The open lane, scored.
Los Angeles scores 50/100 for open CTV inventory. 67.2% of spend still runs on traditional channels while streaming sits at 32.8%.
Source: Taqtics analysis of AdImpact data · December 2025 · 160 advertisers · 58,203 airings tracked
Channel mix
Every channel, every dollar.
Los Angeles's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 41.9% $9.4M 21,200 spots
- Cable 3.3% $750K 6,458 spots
- Radio 22.0% $4.9M 28,813 spots
- Streaming 32.8% $7.4M 1,732 spots
Source: Taqtics analysis of AdImpact data · December 2025 · 160 advertisers · 58,203 airings tracked
Competitive landscape
Who's writing the checks.
The firms spending in Los Angeles, ranked by monthly spend. Channel split and streaming adoption sit beside each name, so the gaps read at a glance.
| Rank | Advertiser | Channel split | |||
|---|---|---|---|---|---|
| #1 | Jacoby & Meyers | $4.4M | 19.6% | 68% leaning in | |
| #2 | Sweet James | $3.0M | 13.5% | 25% | |
| #3 | Morgan & Morgan | $2.3M | 10.4% | 15% | |
| #4 | Law Offices Of Larry H Parker | $1.9M | 8.3% | 41% leaning in | |
| #5 | Law Brothers | $1.8M | 7.8% | 20% | |
| #6 | Barnes Firm | $869K | 3.9% | 43% leaning in | |
| #7 | Law Offices Of Jacob Emrani | $639K | 2.8% | 49% leaning in | |
| #8 | Los Defensores | $630K | 2.8% | 0.0% gap | |
| #9 | DTLA Law Group | $472K | 2.1% | 40% leaning in | |
| #10 | Allied Injury Group | $467K | 2.1% | 98% leaning in | |
| #11 | Asbestos Cancer-Bailey | $421K | 1.9% | n/a | 100% leaning in |
| #12 | TopDog Law | $388K | 1.7% | 3.6% gap | |
| #13 | Dominguez Firm | $374K | 1.7% | 0.0% gap | |
| #14 | DK Law | $372K | 1.7% | 0.0% gap | |
| #15 | Russ Brown Motorcycle Attorneys | $371K | 1.6% | 0.0% gap | |
| #16 | Asbestos Cancer-Weitz | $344K | 1.5% | 0.0% gap | |
| #17 | United Firm-La Liga Defensora | $295K | 1.3% | 0.0% gap | |
| #18 | Arash Law | $232K | 1% | 0.0% gap | |
| #19 | Law Offices Of Dr Bill LaTour | $219K | 1% | 9% | |
| #20 | Sexual Abuse-Action Matters | $202K | 0.9% | 0.0% gap |
Open lanes
- Los Defensores spends $630K/month with 0% on streaming
- TopDog Law spends $388K/month with 3.6% on streaming
- Dominguez Firm spends $374K/month with 0% on streaming
- DK Law spends $372K/month with 0% on streaming
- Russ Brown Motorcycle Attorneys spends $371K/month with 0% on streaming
Source: Taqtics analysis of AdImpact data · December 2025 · 160 advertisers · 58,203 airings tracked
Spend trend
Los Angeles, prior to now.
Los Angeles grew 120.3% to $22.5M/month, a gain of $12.3M.
Source: Taqtics analysis of AdImpact data · December 2025 · 160 advertisers · 58,203 airings tracked
The read
Los Angeles: $22.5M Market Leads In Streaming Adoption
Los Angeles is a $22.5M/month legal ad market. 32.8% streaming shows the market is shifting, stay competitive or fall behind.
Allied Injury Group leads streaming at 98.2%. Major advertisers like Los Defensores have minimal streaming presence, leaving audiences uncaptured.
Source: Taqtics analysis of AdImpact data · December 2025 · 160 advertisers · 58,203 airings tracked
Go deeper
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Your seat
You just saw the Los Angeles board.
One firm per market gets it built around their position.
Claim my market readSpend market by market, channel gaps, and the open streaming lane for Los Angeles. No pitch deck.
Source: Taqtics analysis of AdImpact data · December 2025 · 160 advertisers · 58,203 airings tracked