Market intelligence · December 2025

DMA #2 Top-10 market Deep panel · 160 advertisers

Los Angeles, CA

$22.5M moves through Los Angeles every month across 160 firms. We read it firm by firm, station by station.

$22.5M Monthly ad spend +120.3% vs prior
50/100 CTV opportunity
59.6% Top-5 share 19.6% leader
58,203 Airings tracked

Source: Taqtics Market Intelligence · December 2025 · 160 advertisers · 58,203 airings tracked

CTV opportunity

The open lane, scored.

50 open inventory score

Los Angeles scores 50/100 for open CTV inventory. 67.2% of spend still runs on traditional channels while streaming sits at 32.8%.

32.8% streaming today
67.2% still traditional

Source: Taqtics Market Intelligence · December 2025 · 160 advertisers · 58,203 airings tracked

Channel mix

Every channel, every dollar.

Los Angeles's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 41.9% $9.4M 21,200 spots
  • Cable 3.3% $750K 6,458 spots
  • Radio 22.0% $4.9M 28,813 spots
  • Streaming 32.8% $7.4M 1,732 spots

Source: Taqtics Market Intelligence · December 2025 · 160 advertisers · 58,203 airings tracked

Competitive landscape

Who's writing the checks.

The firms spending in Los Angeles, ranked by monthly spend. Channel split and streaming adoption sit beside each name, so the gaps read at a glance.

Rank Advertiser Channel split
#1 Jacoby & Meyers $4.4M 19.6% 68% leaning in
#2 Sweet James $3.0M 13.5% 25%
#3 Morgan & Morgan $2.3M 10.4% 15%
#4 Law Offices Of Larry H Parker $1.9M 8.3% 41% leaning in
#5 Law Brothers $1.8M 7.8% 20%
#6 Barnes Firm $869K 3.9% 43% leaning in
#7 Law Offices Of Jacob Emrani $639K 2.8% 49% leaning in
#8 Los Defensores $630K 2.8% 0.0% gap
#9 DTLA Law Group $472K 2.1% 40% leaning in
#10 Allied Injury Group $467K 2.1% 98% leaning in
#11 Asbestos Cancer-Bailey $421K 1.9% n/a 100% leaning in
#12 TopDog Law $388K 1.7% 3.6% gap
#13 Dominguez Firm $374K 1.7% 0.0% gap
#14 DK Law $372K 1.7% 0.0% gap
#15 Russ Brown Motorcycle Attorneys $371K 1.6% 0.0% gap
#16 Asbestos Cancer-Weitz $344K 1.5% 0.0% gap
#17 United Firm-La Liga Defensora $295K 1.3% 0.0% gap
#18 Arash Law $232K 1% 0.0% gap
#19 Law Offices Of Dr Bill LaTour $219K 1% 9%
#20 Sexual Abuse-Action Matters $202K 0.9% 0.0% gap

Open lanes

  • Los Defensores spends $630K/month with 0% on streaming
  • TopDog Law spends $388K/month with 3.6% on streaming
  • Dominguez Firm spends $374K/month with 0% on streaming
  • DK Law spends $372K/month with 0% on streaming
  • Russ Brown Motorcycle Attorneys spends $371K/month with 0% on streaming

Source: Taqtics Market Intelligence · December 2025 · 160 advertisers · 58,203 airings tracked

Spend trend

Los Angeles, prior to now.

Los Angeles grew 120.3% to $22.5M/month, a gain of $12.3M.

Source: Taqtics Market Intelligence · December 2025 · 160 advertisers · 58,203 airings tracked

The read

Los Angeles: $22.5M Market Leads In Streaming Adoption

Los Angeles is a $22.5M/month legal ad market. 32.8% streaming shows the market is shifting, stay competitive or fall behind.

Allied Injury Group leads streaming at 98.2%. Major advertisers like Los Defensores have minimal streaming presence, leaving audiences uncaptured.

$141K avg per advertiser $22.5M total tracked spend

Source: Taqtics Market Intelligence · December 2025 · 160 advertisers · 58,203 airings tracked

Your seat

You just saw the Los Angeles board.

One firm per market gets it built around their position.

Claim my market read

Firm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.

Source: Taqtics Market Intelligence · December 2025 · 160 advertisers · 58,203 airings tracked