Legal Advertising Market Intelligence
$2.25M
Monthly Ad Spend
91
Active Advertisers
60.1%
Top 5 Market Share
52.4%
Streaming Spend
Quick Insight: 52.4% of spend is already in streaming, led by early movers who recognized the shift.
Channel Analysis
6-channel breakdown of legal advertising spend
58.3%
22%
13.7%
Streaming Video
Television
Radio
Digital Display
Cable
Television
22% of market
$496K
Top Outlets
WCCB-TV
$115K
WSOC-TV
$129K
WBTV-TV
$96K
WCNC-TV
$102K
Cable
1.2% of market
$26K
Top Outlets
Spectrum News
$20K
ESPN
$6K
Fox News
$5K
USA
$2K
Radio
13.7% of market
$309K
Top Outlets
WOSF-FM
$94K
WFNZ-FM
$37K
WSOC-FM
$12K
WPEG-FM
$28K
Digital Display
4.8% of market
$108K
Top Outlets
WBTV-TV
$49K
WCNC-TV
$30K
WCCB-TV
$25K
ESPN
$4K
Streaming Video
58.3% of market
$1.31M
Top Outlets
YouTube TV
$945K
YouTube - CTV & Browsers
$189K
Netflix
$27K
Hulu
$8K
Competitive Landscape
Top advertisers ranked by monthly spend with channel allocation
| Rank | Advertiser | Spend | Channel Mix | Streaming % | Outlets |
|---|---|---|---|---|---|
| 1 | Law Offices Of James Scott Farrin 23.3% market share | $524K | 84% | 14 | |
| 2 | CR Legal Team 17% market share | $382K | 69% | 15 | |
| 3 | DeMayo Law Offices 7.8% market share | $175K | 46% | 14 | |
| 4 | Law Offices Of William H Harding 6.4% market share | $144K | 70% | 12 | |
| 5 | Campbell & Associates 5% market share | $112K | 30% | 9 | |
| 6 | Sokolove Law 4.1% market share | $92K | 100% | 2 | |
| 7 | Morgan & Morgan 3.7% market share | $83K | 32% | 26 | |
| 8 | Dr Ted Injury Law 3.6% market share | $82K | 0% | 10 | |
| 9 | Stewart Law Offices 3.4% market share | $76K | 37% | 13 | |
| 10 | Mitchener Law 2.8% market share | $64K | 27% | 8 | |
| 11 | TopDog Law 2.8% market share | $64K | 0% | 6 | |
| 12 | Downer Law Firm 2.6% market share | $59K | 15% | 8 | |
| 13 | Tippens & Zurosky 1.8% market share | $41K | 55% | 9 | |
| 14 | Marks & Harrison 1.8% market share | $40K | 100% | 5 | |
| 15 | Tatum & Atkinson 1.4% market share | $32K | 9% | 9 |
television
cable
radio
digital Display
streaming Video
newspaper
Streaming Video Deep Dive
$1.31M streaming spend | 58.3% of market
Top Streaming Platforms by Spend
YouTube TV
$945K
(72%)
YouTube - CTV & Browsers
$189K
(14%)
CW TV
$28K
(2%)
Netflix
$27K
(2%)
Prime Video
$16K
(1%)
Hulu
$8K
(1%)
Sling
$8K
(1%)
Paramount Plus
$5K
(0%)
YouTube TV dominates streaming spend—capturing 72% of all streaming dollars.
Streaming Adopters
Law Offices Of James Scott Farrin
84%CR Legal Team
69%DeMayo Law Offices
45.7%Law Offices Of William H Harding
70%Campbell & Associates
30.1%Traditional Holdouts
Dr Ted Injury Law
0%TopDog Law
0.2%Market Opportunity
In a $2.25M/month legal ad market, the top 2 spenders—James Scott Farrin and CR Legal Team—are investing 70-84% in streaming. Yet most competitors are still fighting for the same broadcast slots.
Competitor Blind Spots
TopDog Law spends 99.8% on radio—zero streaming presence
Dr Ted Injury Law is 100% traditional (TV + cable)—no digital footprint
Morgan & Morgan spreads thin across 26 outlets instead of focusing spend
The streaming play: YouTube TV alone captures $945K/month (42% of market). The firms dominating streaming are building household recognition while others compete for diminishing broadcast attention.
$2.3M
Monthly Market
#22
DMA Rank
91
Active Advertisers
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Data: Taqtics Market Intelligence | November 2025 | Generated 2025-12-30