Market intelligence · November 2025
Charlotte, NC
$2.3M moves through Charlotte every month across 91 firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · November 2025 · 91 advertisers · 20,201 airings tracked
CTV opportunity
The open lane, scored.
Charlotte scores 78/100 for open CTV inventory. 47.6% of spend still runs on traditional channels while streaming sits at 52.4%.
Source: Taqtics Market Intelligence · November 2025 · 91 advertisers · 20,201 airings tracked
Channel mix
Every channel, every dollar.
Charlotte's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
-
Television 22.0% $496K 9,489 spots
- WCCB-TV $115K 3,257 spots
- WSOC-TV $129K 823 spots
- WBTV-TV $96K 735 spots
- WCNC-TV $102K 958 spots
- WJZY-TV $66K 1,205 spots
-
Cable 1.2% $26K 976 spots
- Spectrum News $20K 899 spots
- ESPN $6K 31 spots
- Fox News $5K 30 spots
- USA $2K 71 spots
- A&E $201 33 spots
-
Radio 13.7% $309K 4,488 spots
- WOSF-FM $94K 975 spots
- WFNZ-FM $37K 570 spots
- WSOC-FM $12K 188 spots
- WPEG-FM $28K 695 spots
- WBAV-FM $24K 644 spots
-
Streaming 58.3% $1.3M 853 spots
- YouTube TV $945K 60 spots
- YouTube - CTV & Browsers $189K 478 spots
- Netflix $27K 122 spots
- Hulu $8K 125 spots
- Prime Video $16K 25 spots
-
Digital display 4.8% $108K 828 spots
- WBTV-TV [wbtv.com] $49K 350 spots
- WCNC-TV [wcnc.com] $30K 97 spots
- WCCB-TV [wccbcharlotte.com] $25K 325 spots
- ESPN [espn.com] $4K 1 spots
- WJZY-TV [fox46.com] $147 30 spots
Source: Taqtics Market Intelligence · November 2025 · 91 advertisers · 20,201 airings tracked
Competitive landscape
Who's writing the checks.
The firms spending in Charlotte, ranked by monthly spend. Channel split and streaming adoption sit beside each name, so the gaps read at a glance.
| Rank | Advertiser | Channel split | |||
|---|---|---|---|---|---|
| #1 | Law Offices Of James Scott Farrin 14 outlets Buys: YouTube TV, YouTube - CTV & Browsers, WCCB-TV, WMYT-TV, WJZY-TV | $524K | 23.3% | 84% leaning in | |
| #2 | CR Legal Team 15 outlets Buys: YouTube TV, YouTube - CTV & Browsers, WSOC-TV, WAXN-TV, WCNC-TV | $382K | 17% | 69% leaning in | |
| #3 | DeMayo Law Offices 14 outlets Buys: YouTube TV, WCNC-TV [wcnc.com], WSOC-TV, WCNC-TV, WBTV-TV | $175K | 7.8% | 46% leaning in | |
| #4 | Law Offices Of William H Harding 12 outlets Buys: YouTube TV, YouTube - CTV & Browsers, WOSF-FM, WSOC-TV, WCCB-TV | $144K | 6.4% | 70% leaning in | |
| #5 | Campbell & Associates 9 outlets Buys: WBTV-TV [wbtv.com], YouTube TV, WCNC-TV, WBTV-TV, YouTube - CTV & Browsers | $112K | 5% | 30% leaning in | |
| #6 | Sokolove Law 2 outlets Buys: YouTube TV, Netflix | $92K | 4.1% | 100% leaning in | |
| #7 | Morgan & Morgan 26 outlets Buys: WOSF-FM, WSOC-FM, YouTube TV, WBAV-FM, WLKO-FM | $83K | 3.7% | 32% leaning in | |
| #8 | Dr Ted Injury Law 10 outlets Buys: WBTV-TV, WCCB-TV, WCNC-TV, WSOC-TV, Spectrum News | $82K | 3.6% | 0.0% | |
| #9 | Stewart Law Offices 13 outlets Buys: YouTube TV, WJZY-TV, WSOC-TV, Spectrum News, WBTV-TV | $76K | 3.4% | 37% leaning in | |
| #10 | Mitchener Law 8 outlets Buys: YouTube - CTV & Browsers, WCCB-TV, WAXN-TV, WSOC-TV, WBTV-TV | $64K | 2.8% | 27% | |
| #11 | TopDog Law 6 outlets Buys: WOSF-FM, WBAV-FM, WPEG-FM, WHQC-FM, Twitch | $64K | 2.8% | 0.2% | |
| #12 | Downer Law Firm 8 outlets Buys: WCCB-TV [wccbcharlotte.com], WJZY-TV, YouTube - CTV & Browsers, WCCB-TV, WAXN-TV | $59K | 2.6% | 15% | |
| #13 | Tippens & Zurosky 9 outlets Buys: YouTube - CTV & Browsers, WAXN-TV, Netflix, WCCB-TV, WJZY-TV | $41K | 1.8% | 55% leaning in | |
| #14 | Marks & Harrison 5 outlets Buys: YouTube TV, YouTube - CTV & Browsers, Prime Video, Netflix, Paramount Plus | $40K | 1.8% | 100% leaning in | |
| #15 | Tatum & Atkinson 9 outlets Buys: WCNC-TV, WJZY-TV, WCCB-TV, YouTube - CTV & Browsers, WSOC-TV | $32K | 1.4% | 9% | |
| #16 | Law Offices Of DeBrun & Armstrong 2 outlets Buys: WCNC-TV, WCCB-TV | $29K | 1.3% | 0.0% | |
| #17 | Ecton Law Firm 2 outlets Buys: WFNZ-FM, WBT-FM | $24K | 1% | 0.0% | |
| #18 | Allied Injury Group 7 outlets Buys: CW TV, Hulu, Paramount Plus, Netflix, Peacock | $23K | 1% | 100% leaning in | |
| #19 | Speaks Law Firm 4 outlets Buys: Spectrum News, WPEG-FM, WBAV-FM, YouTube - CTV & Browsers | $23K | 1% | 0.2% | |
| #20 | Asbestos Cancer-Victims Justice Group 11 outlets Buys: YouTube TV, CW TV, Paramount Plus, YouTube - CTV & Browsers, Prime Video | $21K | 0.9% | 96% leaning in |
Open lanes
- TopDog Law spends 99.8% on radio with zero streaming presence
- Dr Ted Injury Law is 100% traditional (TV + cable) with no digital footprint
- Morgan & Morgan spreads thin across 26 outlets instead of focusing spend
Source: Taqtics Market Intelligence · November 2025 · 91 advertisers · 20,201 airings tracked
Who owns the airwaves
The buy-side board.
The stations and platforms the Charlotte firms are competing over, by spend and the house leader on each.
Top TV stations
| WSOC-TV | $129K | 12 firms | CR Legal Team |
| WCCB-TV | $115K | 15 firms | Law Offices Of James Scott Farrin |
| WCNC-TV | $102K | 11 firms | Law Offices Of DeBrun & Armstrong |
| WBTV-TV | $96K | 12 firms | Dr Ted Injury Law |
| WAXN-TV | $73K | 18 firms | CR Legal Team |
Top radio stations
| WOSF-FM | $94K | 8 firms | TopDog Law |
| WFNZ-FM | $37K | 4 firms | Ecton Law Firm |
| WPEG-FM | $28K | 4 firms | Dewey Ramsay & Hunt |
| WBAV-FM | $24K | 3 firms | TopDog Law |
| WEND-FM | $12K | 2 firms | Levine Law Group |
Top streaming platforms
| YouTube TV | $945K | 15 firms | Law Offices Of James Scott Farrin |
| YouTube - CTV & Browsers | $189K | 38 firms | CR Legal Team |
| Netflix | $27K | 20 firms | DeMayo Law Offices |
| CW TV | $28K | 2 firms | Allied Injury Group |
| Prime Video | $16K | 12 firms | Morgan & Morgan |
Top cable networks
| Spectrum News | $20K | 11 firms | Speaks Law Firm |
| ESPN | $6K | 7 firms | Stewart Law Offices |
| Fox News | $5K | 5 firms | Karney Law Firm |
Top digital placements
| WBTV-TV [wbtv.com] | $49K | 1 firms | Campbell & Associates |
| WCNC-TV [wcnc.com] | $30K | 4 firms | DeMayo Law Offices |
| WCCB-TV [wccbcharlotte.com] | $25K | 1 firms | Downer Law Firm |
Source: Taqtics Market Intelligence · November 2025 · 91 advertisers · 20,201 airings tracked
Spend trend
Charlotte, prior to now.
Charlotte grew 7.3% to $2.4M/month, a gain of $165K.
Source: Taqtics Market Intelligence · November 2025 · 91 advertisers · 20,201 airings tracked
The read
Charlotte: Where Smart Money is Going Streaming
In a $2.25M/month legal ad market, the top 2 spenders (James Scott Farrin and CR Legal Team) are investing 70-84% in streaming. Yet most competitors are still fighting for the same broadcast slots.
YouTube TV alone captures $945K/month (42% of market). The firms dominating streaming are building household recognition while others compete for diminishing broadcast attention.
Source: Taqtics Market Intelligence · November 2025 · 91 advertisers · 20,201 airings tracked
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Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · November 2025 · 91 advertisers · 20,201 airings tracked