Market intelligence · September 2025

DMA #25 Major market

Indianapolis, IN

$3.5M moves through Indianapolis every month across dozens of firms. We read it firm by firm, station by station.

$3.5M Monthly ad spend +14.4% vs prior
21% Streaming share
18.6% Top advertiser
21% On streaming today

Source: Taqtics Market Intelligence · September 2025

CTV opportunity

The open lane.

79% lane still open

Indianapolis runs 21% of its legal ad spend on streaming, which leaves 79% of the lane open on traditional channels.

21% streaming today
79% still traditional

Source: Taqtics Market Intelligence · September 2025

Channel mix

Where the money goes.

Indianapolis's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 64.0% $2.2M
  • Cable 15.0% $521K
  • Streaming 21.0% $730K

Source: Taqtics Market Intelligence · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Indianapolis, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Morgan & Morgan $646K 18.6% 0.0%
#2 Ken Nunn Law Office $418K 12% 0.0%
#3 Hensley Legal Group $281K 8.1% 0.0%
#4 Keller & Keller $172K 4.9% 0.0%
#5 1-800 Call Ken $148K 4.3% 0.0%

Source: Taqtics Market Intelligence · September 2025

Spend trend

Indianapolis, prior to now.

Indianapolis grew 14.4% to $3.5M/month, a gain of $437K.

Source: Taqtics Market Intelligence · September 2025

The read

Indianapolis runs $3.5M/month. Morgan & Morgan leads at 18.6% share. Streaming sits at 21%, leaving 79% of the lane on traditional channels.

14% growth with 21% streaming in $3.5M market. Morgan leads at $646K. Ken Nunn and Hensley compete. CTV can carve share.

Source: Taqtics Market Intelligence · September 2025

Your seat

You just saw the Indianapolis board.

One firm per market gets it built around their position.

Claim my market read

Firm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.

Source: Taqtics Market Intelligence · September 2025