Market intelligence · September 2025

DMA #25 Major market

Indianapolis, IN

$3.5M moves through Indianapolis every month across dozens of firms. We read it market by market, station by station.

$3.5M Monthly ad spend +14.4% vs prior
21% Streaming share
18.6% Top advertiser
21% On streaming today

Source: Taqtics analysis of AdImpact data · September 2025

CTV opportunity

The open lane.

79% lane still open

Indianapolis runs 21% of its legal ad spend on streaming, which leaves 79% of the lane open on traditional channels.

21% streaming today
79% still traditional

Source: Taqtics analysis of AdImpact data · September 2025

Channel mix

Where the money goes.

Indianapolis's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 64.0% $2.2M
  • Cable 15.0% $521K
  • Streaming 21.0% $730K

Source: Taqtics analysis of AdImpact data · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Indianapolis, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Morgan & Morgan $646K 18.6% 0.0%
#2 Ken Nunn Law Office $418K 12% 0.0%
#3 Hensley Legal Group $281K 8.1% 0.0%
#4 Keller & Keller $172K 4.9% 0.0%
#5 1-800 Call Ken $148K 4.3% 0.0%

Source: Taqtics analysis of AdImpact data · September 2025

Spend trend

Indianapolis, prior to now.

Indianapolis grew 14.4% to $3.5M/month, a gain of $437K.

Source: Taqtics analysis of AdImpact data · September 2025

The read

Indianapolis runs $3.5M/month. Morgan & Morgan leads at 18.6% share. Streaming sits at 21%, leaving 79% of the lane on traditional channels.

14% growth with 21% streaming in $3.5M market. Morgan leads at $646K. Ken Nunn and Hensley compete. CTV can carve share.

Source: Taqtics analysis of AdImpact data · September 2025

Your seat

You just saw the Indianapolis board.

One firm per market gets it built around their position.

Claim my market read

Spend market by market, channel gaps, and the open streaming lane for Indianapolis. No pitch deck.

Source: Taqtics analysis of AdImpact data · September 2025