Legal Advertising Market Brief
September 2025
$3.5M
Monthly Legal Ad Spend
14.4%
vs. Prior Month
Morgan & Morgan
$646K (19%)
Ken Nunn Law Office
$418K (12%)
Hensley Legal Group
$281K (8%)
Keller & Keller
$172K (5%)
1-800 Call Ken
$148K (4%)
All Others
$1.8M (52%)
Broadcast
64%
WTHR, WISH, WRTV, WXIN
CTV & Streaming
21%
YouTube, Tubi, PlayStation, DirecTV Stream, etc.
Cable
15%
Regional cable networks
14.4% growth shows this market is heating up. Morgan controls 18.6% but there's room for challengers—especially on CTV where targeting can reach specific audiences the big spenders miss.
The firms winning in CTV aren't competing for the same broadcast spots. They're building presence where the audience actually is—and measuring what works.
In a $3.5M/month market:
•
The top spender controls 19% of voice
•
5 firms control 48% of total spend
•
52% is fragmented across dozens of advertisers
•
Most are fighting for the same broadcast inventory
A CTV-first strategy in Indianapolis means:
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Reaching injury-likely households — ER visits, urgent care, collision signals — not "Adults 25-54"
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Tracking what matters — site visits from our audience pool, calls from your website, calls directly from the ad via CallRail
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Staying visible from living room to phone — CTV in the living room, retargeting on social, branded search when they're ready. Same audience, every touchpoint.
→
Exclusive access — your competitors can't buy into the same audience pool. You're in, they're out.
We'll show you your realistic reach and frequency, investment scenarios, and how to build presence without competing on CPM.
Book a Indianapolis Strategy Call →Data: Taqtics Market Intelligence, September 2025
Includes broadcast, cable, and CTV/streaming for legal services.