Legal Advertising Market Intelligence
$3.20M
Monthly Ad Spend
78
Active Advertisers
69.3%
Top 5 Market Share
9.4%
Streaming Spend
Quick Insight: Only 9.4% of this market's ad spend goes to streaming—well below the national average. The CTV lane is wide open.
Channel Analysis
6-channel breakdown of legal advertising spend
57%
27.4%
9.4%
Television
Radio
Streaming Video
Cable
Television
57% of market
$1.82M
Cable
6.2% of market
$200K
Radio
27.4% of market
$877K
Streaming Video
9.4% of market
$299K
Competitive Landscape
Top advertisers ranked by monthly spend with channel allocation
| Rank | Advertiser | Spend | Channel Mix | Streaming % | Outlets |
|---|---|---|---|---|---|
| 1 | Morgan & Morgan 30.4% market share | $971K | 19% | ||
| 2 | Jason Stone Injury Lawyers 13.5% market share | $432K | 0% | ||
| 3 | Keches Law Group 9.6% market share | $306K | 0% | ||
| 4 | Sweeney Merrigan Personal Injury Lawyers 8.9% market share | $284K | 14% | ||
| 5 | Jim Glaser Law 7% market share | $224K | 21% | ||
| 6 | Michael Kelly Injury Lawyers 4.7% market share | $152K | 0% | ||
| 7 | Rob Levine Law 4.6% market share | $146K | 3% | ||
| 8 | TopDog Law 3.7% market share | $118K | 0% | ||
| 9 | Law Offices Of Barry Feinstein & Affiliates 2.9% market share | $94K | 0% | ||
| 10 | Jeffrey Glassman Injury Lawyers 2% market share | $64K | 0% | ||
| 11 | Law Offices Of Mark E Salomone 1.8% market share | $57K | 0% | ||
| 12 | Silicosis-Glaser 1.7% market share | $54K | 0% | ||
| 13 | Abuse Legal Group 1.4% market share | $46K | 0% | ||
| 14 | Altman Nussbaum Shunnarah Trial Attorneys 1.4% market share | $43K | 0% | ||
| 15 | Legal Tax Defense 0.9% market share | $28K | 0% |
television
cable
radio
digital Display
streaming Video
newspaper
Streaming Video Deep Dive
$299K streaming spend | 9.4% of market
Top Streaming Platforms by Spend
Detailed platform breakdown not available for this market. Total streaming spend: $299K
Streaming Adopters
Jim Glaser Law
21%Traditional Holdouts
Jason Stone Injury Lawyers
0%Keches Law Group
0%Michael Kelly Injury Lawyers
0.1%Rob Levine Law
3%TopDog Law
0.3%Market Opportunity
Boston is a $3.2M/month legal ad market. Only 9.4% goes to CTV/streaming while 46%+ of TV viewing is streaming.
Competitor Blind Spots
Jason Stone Injury Lawyers spends $432K/month with 0% on streaming
Keches Law Group spends $306K/month with 0% on streaming
Michael Kelly Injury Lawyers spends $152K/month with 0.1% on streaming
Rob Levine Law spends $145K/month with 3% on streaming
TopDog Law spends $118K/month with 0.3% on streaming
The streaming play: Jim Glaser Law leads streaming at 21.0%. Major advertisers like Jason Stone Injury Lawyers have minimal streaming presence—leaving audiences uncaptured.
$3.2M
Monthly Market
#9
DMA Rank
78
Active Advertisers
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Limited availability: One firm per market. If Boston is available, it won't be for long.
Data: Taqtics Market Intelligence | December 2025 | Generated 2026-01-09