Market intelligence · December 2025
Boston, MA
$3.2M moves through Boston every month across 78 firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · December 2025 · 78 advertisers · 25,785 airings tracked
CTV opportunity
The open lane, scored.
Boston scores 85/100 for open CTV inventory. 90.6% of spend still runs on traditional channels while streaming sits at 9.4%.
Source: Taqtics Market Intelligence · December 2025 · 78 advertisers · 25,785 airings tracked
Channel mix
Every channel, every dollar.
Boston's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 57.0% $1.8M 12,724 spots
- Cable 6.2% $200K 2,784 spots
- Radio 27.4% $877K 9,887 spots
- Streaming 9.4% $299K 390 spots
Source: Taqtics Market Intelligence · December 2025 · 78 advertisers · 25,785 airings tracked
Competitive landscape
Who's writing the checks.
The firms spending in Boston, ranked by monthly spend. Channel split and streaming adoption sit beside each name, so the gaps read at a glance.
| Rank | Advertiser | Channel split | |||
|---|---|---|---|---|---|
| #1 | Morgan & Morgan | $971K | 30.4% | 19% | |
| #2 | Jason Stone Injury Lawyers | $432K | 13.5% | 0.0% gap | |
| #3 | Keches Law Group | $306K | 9.6% | 0.0% gap | |
| #4 | Sweeney Merrigan Personal Injury Lawyers | $284K | 8.9% | 14% | |
| #5 | Jim Glaser Law | $224K | 7% | 21% | |
| #6 | Michael Kelly Injury Lawyers | $152K | 4.7% | 0.1% gap | |
| #7 | Rob Levine Law | $146K | 4.6% | 3.0% | |
| #8 | TopDog Law | $118K | 3.7% | 0.3% | |
| #9 | Law Offices Of Barry Feinstein & Affiliates | $94K | 2.9% | 0.0% | |
| #10 | Jeffrey Glassman Injury Lawyers | $64K | 2% | 0.0% | |
| #11 | Law Offices Of Mark E Salomone | $57K | 1.8% | 0.0% | |
| #12 | Silicosis-Glaser | $54K | 1.7% | 0.0% | |
| #13 | Abuse Legal Group | $46K | 1.4% | 0.0% | |
| #14 | Altman Nussbaum Shunnarah Trial Attorneys | $43K | 1.4% | 0.0% | |
| #15 | Legal Tax Defense | $28K | 0.9% | 0.0% | |
| #16 | Spada Law Group | $25K | 0.8% | 0.0% | |
| #17 | Cordell & Cordell | $19K | 0.6% | 0.0% | |
| #18 | Airbag Defect-Morgan | $10K | 0.3% | 0.0% | |
| #19 | Shaheen & Gordon | $10K | 0.3% | 0.0% | |
| #20 | Dixon & Associates | $8K | 0.2% | 0.0% |
Open lanes
- Jason Stone Injury Lawyers spends $432K/month with 0% on streaming
- Keches Law Group spends $306K/month with 0% on streaming
- Michael Kelly Injury Lawyers spends $152K/month with 0.1% on streaming
- Rob Levine Law spends $145K/month with 3% on streaming
- TopDog Law spends $118K/month with 0.3% on streaming
Source: Taqtics Market Intelligence · December 2025 · 78 advertisers · 25,785 airings tracked
Spend trend
Boston, prior to now.
Boston grew 14.3% to $3.2M/month, a gain of $400K.
Source: Taqtics Market Intelligence · December 2025 · 78 advertisers · 25,785 airings tracked
The read
Boston: $3.2M Market Dramatically Underserves Streaming
Boston is a $3.2M/month legal ad market. Only 9.4% goes to CTV/streaming while 46%+ of TV viewing is streaming.
Jim Glaser Law leads streaming at 21.0%. Major advertisers like Jason Stone Injury Lawyers have minimal streaming presence, leaving audiences uncaptured.
Source: Taqtics Market Intelligence · December 2025 · 78 advertisers · 25,785 airings tracked
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Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · December 2025 · 78 advertisers · 25,785 airings tracked