Market intelligence · September 2025
Albuquerque-Santa Fe, NM
$2.4M moves through Albuquerque every month across dozens of firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · September 2025
CTV opportunity
The open lane.
Albuquerque runs 20% of its legal ad spend on streaming, which leaves 80% of the lane open on traditional channels.
Source: Taqtics Market Intelligence · September 2025
Channel mix
Where the money goes.
Albuquerque's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 67.0% $1.6M
- Cable 13.0% $312K
- Streaming 20.0% $480K
Source: Taqtics Market Intelligence · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Albuquerque, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Lerner & Rowe | $324K | 13.5% | 0.0% |
| #2 | Glasheen Valles | $150K | 6.2% | 0.0% |
| #3 | Keller & Keller | $131K | 5.4% | 0.0% |
| #4 | Parnall Law Firm | $100K | 4.2% | 0.0% |
| #5 | Dimopoulos Injury | $96K | 4% | 0.0% |
Source: Taqtics Market Intelligence · September 2025
Spend trend
Albuquerque, prior to now.
Albuquerque grew 6.9% to $2.4M/month, a gain of $155K.
Source: Taqtics Market Intelligence · September 2025
The read
Albuquerque runs $2.4M/month. Lerner & Rowe leads at 13.5% share. Streaming sits at 20%, leaving 80% of the lane on traditional channels.
Balanced $2.4M market with 20% streaming. Lerner & Rowe leads at $324K but no dominant player. Ready for CTV-first strategy.
Source: Taqtics Market Intelligence · September 2025
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Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · September 2025