Market intelligence · September 2025
Albuquerque-Santa Fe, NM
$2.4M moves through Albuquerque every month across dozens of firms. We read it market by market, station by station.
Source: Taqtics analysis of AdImpact data · September 2025
CTV opportunity
The open lane.
Albuquerque runs 20% of its legal ad spend on streaming, which leaves 80% of the lane open on traditional channels.
Source: Taqtics analysis of AdImpact data · September 2025
Channel mix
Where the money goes.
Albuquerque's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 67.0% $1.6M
- Cable 13.0% $312K
- Streaming 20.0% $480K
Source: Taqtics analysis of AdImpact data · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Albuquerque, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Lerner & Rowe | $324K | 13.5% | 0.0% |
| #2 | Glasheen Valles | $150K | 6.2% | 0.0% |
| #3 | Keller & Keller | $131K | 5.4% | 0.0% |
| #4 | Parnall Law Firm | $100K | 4.2% | 0.0% |
| #5 | Dimopoulos Injury | $96K | 4% | 0.0% |
Source: Taqtics analysis of AdImpact data · September 2025
Spend trend
Albuquerque, prior to now.
Albuquerque grew 6.9% to $2.4M/month, a gain of $155K.
Source: Taqtics analysis of AdImpact data · September 2025
The read
Albuquerque runs $2.4M/month. Lerner & Rowe leads at 13.5% share. Streaming sits at 20%, leaving 80% of the lane on traditional channels.
Balanced $2.4M market with 20% streaming. Lerner & Rowe leads at $324K but no dominant player. Ready for CTV-first strategy.
Source: Taqtics analysis of AdImpact data · September 2025
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Your seat
You just saw the Albuquerque board.
One firm per market gets it built around their position.
Claim my market readSpend market by market, channel gaps, and the open streaming lane for Albuquerque. No pitch deck.
Source: Taqtics analysis of AdImpact data · September 2025