Market intelligence · September 2025

DMA #51 Mid-size market

New Orleans, LA

$3.1M moves through New Orleans every month across dozens of firms. We read it market by market, station by station.

$3.1M Monthly ad spend +5.9% vs prior
20% Streaming share
18.7% Top advertiser
20% On streaming today

Source: Taqtics analysis of AdImpact data · September 2025

CTV opportunity

The open lane.

80% lane still open

New Orleans runs 20% of its legal ad spend on streaming, which leaves 80% of the lane open on traditional channels.

20% streaming today
80% still traditional

Source: Taqtics analysis of AdImpact data · September 2025

Channel mix

Where the money goes.

New Orleans's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 68.0% $2.1M
  • Cable 12.0% $367K
  • Streaming 20.0% $611K

Source: Taqtics analysis of AdImpact data · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in New Orleans, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Morris Bart Attorney $572K 18.7% 0.0%
#2 Gordon McKernan $420K 13.8% 0.0%
#3 Dudley DeBosier $365K 11.9% 0.0%
#4 Edward J Womac $201K 6.6% 0.0%
#5 KRW Lawyers $139K 4.5% 0.0%

Source: Taqtics analysis of AdImpact data · September 2025

Spend trend

New Orleans, prior to now.

New Orleans grew 5.9% to $3.1M/month, a gain of $172K.

Source: Taqtics analysis of AdImpact data · September 2025

The read

New Orleans runs $3.1M/month. Morris Bart Attorney leads at 18.7% share. Streaming sits at 20%, leaving 80% of the lane on traditional channels.

Louisiana giants own 44% share in $3.1M market. Only 20% streaming. Morris Bart and Gordon McKernan battle broadcast. CTV open.

Source: Taqtics analysis of AdImpact data · September 2025

Your seat

You just saw the New Orleans board.

One firm per market gets it built around their position.

Claim my market read

Spend market by market, channel gaps, and the open streaming lane for New Orleans. No pitch deck.

Source: Taqtics analysis of AdImpact data · September 2025