Market intelligence · September 2025
New Orleans, LA
$3.1M moves through New Orleans every month across dozens of firms. We read it market by market, station by station.
Source: Taqtics analysis of AdImpact data · September 2025
CTV opportunity
The open lane.
New Orleans runs 20% of its legal ad spend on streaming, which leaves 80% of the lane open on traditional channels.
Source: Taqtics analysis of AdImpact data · September 2025
Channel mix
Where the money goes.
New Orleans's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 68.0% $2.1M
- Cable 12.0% $367K
- Streaming 20.0% $611K
Source: Taqtics analysis of AdImpact data · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in New Orleans, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Morris Bart Attorney | $572K | 18.7% | 0.0% |
| #2 | Gordon McKernan | $420K | 13.8% | 0.0% |
| #3 | Dudley DeBosier | $365K | 11.9% | 0.0% |
| #4 | Edward J Womac | $201K | 6.6% | 0.0% |
| #5 | KRW Lawyers | $139K | 4.5% | 0.0% |
Source: Taqtics analysis of AdImpact data · September 2025
Spend trend
New Orleans, prior to now.
New Orleans grew 5.9% to $3.1M/month, a gain of $172K.
Source: Taqtics analysis of AdImpact data · September 2025
The read
New Orleans runs $3.1M/month. Morris Bart Attorney leads at 18.7% share. Streaming sits at 20%, leaving 80% of the lane on traditional channels.
Louisiana giants own 44% share in $3.1M market. Only 20% streaming. Morris Bart and Gordon McKernan battle broadcast. CTV open.
Source: Taqtics analysis of AdImpact data · September 2025
Go deeper
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Your seat
You just saw the New Orleans board.
One firm per market gets it built around their position.
Claim my market readSpend market by market, channel gaps, and the open streaming lane for New Orleans. No pitch deck.
Source: Taqtics analysis of AdImpact data · September 2025