Market intelligence · September 2025
New Orleans, LA
$3.1M moves through New Orleans every month across dozens of firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · September 2025
CTV opportunity
The open lane.
New Orleans runs 20% of its legal ad spend on streaming, which leaves 80% of the lane open on traditional channels.
Source: Taqtics Market Intelligence · September 2025
Channel mix
Where the money goes.
New Orleans's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 68.0% $2.1M
- Cable 12.0% $367K
- Streaming 20.0% $611K
Source: Taqtics Market Intelligence · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in New Orleans, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Morris Bart Attorney | $572K | 18.7% | 0.0% |
| #2 | Gordon McKernan | $420K | 13.8% | 0.0% |
| #3 | Dudley DeBosier | $365K | 11.9% | 0.0% |
| #4 | Edward J Womac | $201K | 6.6% | 0.0% |
| #5 | KRW Lawyers | $139K | 4.5% | 0.0% |
Source: Taqtics Market Intelligence · September 2025
Spend trend
New Orleans, prior to now.
New Orleans grew 5.9% to $3.1M/month, a gain of $172K.
Source: Taqtics Market Intelligence · September 2025
The read
New Orleans runs $3.1M/month. Morris Bart Attorney leads at 18.7% share. Streaming sits at 20%, leaving 80% of the lane on traditional channels.
Louisiana giants own 44% share in $3.1M market. Only 20% streaming. Morris Bart and Gordon McKernan battle broadcast. CTV open.
Source: Taqtics Market Intelligence · September 2025
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Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · September 2025