Legal Advertising Market Brief
September 2025
$2.9M
Monthly Legal Ad Spend
23%
vs. Prior Month
Morgan & Morgan
$770K (26%)
Farah & Farah
$495K (17%)
Mike Hostilo Law Firm
$333K (11%)
Dozier Law Firm
$148K (5%)
Kenneth S Nugent
$124K (4%)
All Others
$1.1M (36%)
Broadcast
70%
WTOC, WSAV, WJCL
CTV & Streaming
18%
YouTube, Tubi, PlayStation, DirecTV Stream, etc.
Cable
12%
Regional cable networks
🔥 23% growth—the hottest market in our data. Morgan & Morgan and Farah & Farah are battling for dominance. This market is exploding and CTV is still underutilized.
The firms winning in CTV aren't competing for the same broadcast spots. They're building presence where the audience actually is—and measuring what works.
In a $2.9M/month market:
•
The top spender controls 26% of voice
•
5 firms control 64% of total spend
•
36% is fragmented across dozens of advertisers
•
Most are fighting for the same broadcast inventory
A CTV-first strategy in Savannah means:
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Reaching injury-likely households — ER visits, urgent care, collision signals — not "Adults 25-54"
→
Tracking what matters — site visits from our audience pool, calls from your website, calls directly from the ad via CallRail
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Staying visible from living room to phone — CTV in the living room, retargeting on social, branded search when they're ready. Same audience, every touchpoint.
→
Exclusive access — your competitors can't buy into the same audience pool. You're in, they're out.
We'll show you your realistic reach and frequency, investment scenarios, and how to build presence without competing on CPM.
Book a Savannah Strategy Call →Data: Taqtics Market Intelligence, September 2025
Includes broadcast, cable, and CTV/streaming for legal services.