Market intelligence · September 2025

DMA #92 Small market

Savannah, GA

$2.9M moves through Savannah every month across dozens of firms. We read it firm by firm, station by station.

$2.9M Monthly ad spend +23% vs prior
18% Streaming share
26.3% Top advertiser
18% On streaming today

Source: Taqtics Market Intelligence · September 2025

CTV opportunity

The open lane.

82% lane still open

Savannah runs 18% of its legal ad spend on streaming, which leaves 82% of the lane open on traditional channels.

18% streaming today
82% still traditional

Source: Taqtics Market Intelligence · September 2025

Channel mix

Where the money goes.

Savannah's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 70.0% $2.0M
  • Cable 12.0% $351K
  • Streaming 18.0% $526K

Source: Taqtics Market Intelligence · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Savannah, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Morgan & Morgan $770K 26.3% 0.0%
#2 Farah & Farah $495K 16.9% 0.0%
#3 Mike Hostilo Law Firm $333K 11.4% 0.0%
#4 Dozier Law Firm $148K 5% 0.0%
#5 Kenneth S Nugent $124K 4.2% 0.0%

Source: Taqtics Market Intelligence · September 2025

Spend trend

Savannah, prior to now.

Savannah grew 23% to $2.9M/month, a gain of $548K.

Source: Taqtics Market Intelligence · September 2025

The read

Savannah runs $2.9M/month. Morgan & Morgan leads at 26.3% share. Streaming sits at 18%, leaving 82% of the lane on traditional channels.

Hottest market at 23% growth, only 18% streaming. Morgan and Farah & Farah battle broadcast in $2.9M market. CTV wide open.

Source: Taqtics Market Intelligence · September 2025

Your seat

You just saw the Savannah board.

One firm per market gets it built around their position.

Claim my market read

Firm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.

Source: Taqtics Market Intelligence · September 2025