Market intelligence · September 2025

DMA #92 Small market

Savannah, GA

$2.9M moves through Savannah every month across dozens of firms. We read it market by market, station by station.

$2.9M Monthly ad spend +23% vs prior
18% Streaming share
26.3% Top advertiser
18% On streaming today

Source: Taqtics analysis of AdImpact data · September 2025

CTV opportunity

The open lane.

82% lane still open

Savannah runs 18% of its legal ad spend on streaming, which leaves 82% of the lane open on traditional channels.

18% streaming today
82% still traditional

Source: Taqtics analysis of AdImpact data · September 2025

Channel mix

Where the money goes.

Savannah's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 70.0% $2.0M
  • Cable 12.0% $351K
  • Streaming 18.0% $526K

Source: Taqtics analysis of AdImpact data · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Savannah, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Morgan & Morgan $770K 26.3% 0.0%
#2 Farah & Farah $495K 16.9% 0.0%
#3 Mike Hostilo Law Firm $333K 11.4% 0.0%
#4 Dozier Law Firm $148K 5% 0.0%
#5 Kenneth S Nugent $124K 4.2% 0.0%

Source: Taqtics analysis of AdImpact data · September 2025

Spend trend

Savannah, prior to now.

Savannah grew 23% to $2.9M/month, a gain of $548K.

Source: Taqtics analysis of AdImpact data · September 2025

The read

Savannah runs $2.9M/month. Morgan & Morgan leads at 26.3% share. Streaming sits at 18%, leaving 82% of the lane on traditional channels.

Hottest market at 23% growth, only 18% streaming. Morgan and Farah & Farah battle broadcast in $2.9M market. CTV wide open.

Source: Taqtics analysis of AdImpact data · September 2025

Your seat

You just saw the Savannah board.

One firm per market gets it built around their position.

Claim my market read

Spend market by market, channel gaps, and the open streaming lane for Savannah. No pitch deck.

Source: Taqtics analysis of AdImpact data · September 2025