Market intelligence · September 2025

DMA #75 Small market

Spokane, WA

$1.0M moves through Spokane every month across dozens of firms. We read it market by market, station by station.

$1.0M Monthly ad spend +20.3% vs prior
25% Streaming share
14.2% Top advertiser
25% On streaming today

Source: Taqtics analysis of AdImpact data · September 2025

CTV opportunity

The open lane.

75% lane still open

Spokane runs 25% of its legal ad spend on streaming, which leaves 75% of the lane open on traditional channels.

25% streaming today
75% still traditional

Source: Taqtics analysis of AdImpact data · September 2025

Channel mix

Where the money goes.

Spokane's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 58.0% $587K
  • Cable 17.0% $172K
  • Streaming 25.0% $253K

Source: Taqtics analysis of AdImpact data · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Spokane, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 The Advocates Injury $143K 14.2% 0.0%
#2 Russell & Hill Law Firm $142K 14.1% 0.0%
#3 Craig Swapp & Associates $117K 11.5% 0.0%
#4 Dimopoulos Injury $49K 4.8% 0.0%
#5 Gary Massey Injury $39K 3.9% 0.0%

Source: Taqtics analysis of AdImpact data · September 2025

Spend trend

Spokane, prior to now.

Spokane grew 20.3% to $1.0M/month, a gain of $171K.

Source: Taqtics analysis of AdImpact data · September 2025

The read

Spokane runs $1.0M/month. The Advocates Injury leads at 14.2% share. Streaming sits at 25%, leaving 75% of the lane on traditional channels.

20% growth with 25% streaming, the highest among smaller markets. Three firms matched at 11-14%. Fast-growing market for CTV.

Source: Taqtics analysis of AdImpact data · September 2025

Your seat

You just saw the Spokane board.

One firm per market gets it built around their position.

Claim my market read

Spend market by market, channel gaps, and the open streaming lane for Spokane. No pitch deck.

Source: Taqtics analysis of AdImpact data · September 2025