Market intelligence · September 2025

DMA #75 Small market

Spokane, WA

$1.0M moves through Spokane every month across dozens of firms. We read it firm by firm, station by station.

$1.0M Monthly ad spend +20.3% vs prior
25% Streaming share
14.2% Top advertiser
25% On streaming today

Source: Taqtics Market Intelligence · September 2025

CTV opportunity

The open lane.

75% lane still open

Spokane runs 25% of its legal ad spend on streaming, which leaves 75% of the lane open on traditional channels.

25% streaming today
75% still traditional

Source: Taqtics Market Intelligence · September 2025

Channel mix

Where the money goes.

Spokane's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 58.0% $587K
  • Cable 17.0% $172K
  • Streaming 25.0% $253K

Source: Taqtics Market Intelligence · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Spokane, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 The Advocates Injury $143K 14.2% 0.0%
#2 Russell & Hill Law Firm $142K 14.1% 0.0%
#3 Craig Swapp & Associates $117K 11.5% 0.0%
#4 Dimopoulos Injury $49K 4.8% 0.0%
#5 Gary Massey Injury $39K 3.9% 0.0%

Source: Taqtics Market Intelligence · September 2025

Spend trend

Spokane, prior to now.

Spokane grew 20.3% to $1.0M/month, a gain of $171K.

Source: Taqtics Market Intelligence · September 2025

The read

Spokane runs $1.0M/month. The Advocates Injury leads at 14.2% share. Streaming sits at 25%, leaving 75% of the lane on traditional channels.

20% growth with 25% streaming, the highest among smaller markets. Three firms matched at 11-14%. Fast-growing market for CTV.

Source: Taqtics Market Intelligence · September 2025

Your seat

You just saw the Spokane board.

One firm per market gets it built around their position.

Claim my market read

Firm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.

Source: Taqtics Market Intelligence · September 2025